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Create A Store Layout That Allows Customers To Browse.

2014/8/7 14:37:00 36

CustomersBrowseStore Layout

Main path setup: how will customers enter the store? Will customers go to the innermost part of the store? This will be your route setting. In order to let customers browse the entire merchandise in the store, the route must be able to let customers turn around every corner of the shop, and it is cyclical. Because only customers are allowed to turn around the entire store, the attractiveness displayed by merchandise displays is meaningful to customers.


   Main path The principle of setting up is that eighty percent of the customers who enter the shop will take the road; they must extend to the innermost part of the store so that customers can see the merchandise at the corner of the store; the access must be straight and there are no bumps and obstacles on the ground; of course, the main access must be the most spacious passageway in the shop.


Sub channel setting: besides the main path, the setting of the secondary path is also critical. In the design of the store sub channel, we should extend the passenger flow line as much as possible and increase the stay time of customers in the store.


The width of the passage must be suitable. customer The safety distance between people choosing to buy goods and the number of people passing through them; the width of the main main channel is more than 1.5 meters to 2 meters; the secondary path is between 1 meters and 1.5 meters, and the auxiliary channel is more than 0.9 meters. Below this distance gives people a feeling of cramping, which affects customers' shopping. In short, whether it is a main access or a secondary access, its setup must be simple, bright and commodious.


   Cashier Set up: the checkout stand that seems to just settle accounts for customers is very knowledgeable. The location and quantity of the cash register should be determined according to the setting method, passenger volume, single customer purchase amount and sales method.


Generally speaking, after the customer enters the store from the gate, the design of the channel will force the whole store to turn around, and the design of the access will achieve the purpose of the store, and also make the customers enjoy the shopping. Setting the cash register in this "enjoyable" position is the best position.


That is to say, according to the setting of main channel, the display of attractive merchandise will set the cash register on the extension line of passenger flow, which is a suitable location. Of course, this is only the principle of setting up the cash register, and its specific implementation depends on the specific circumstances of each store.

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