Department Stores Two Or Three Line Urban Development Blocked

< p > < strong > no grounding gas obstruct department store "landing" < /strong > /p >

< p > July 11th, Zhanjiang's < a href= "http:// www.sjfzxm.com/news/index_c.asp" > Wangfujing < /a > department store officially announced the closure of official micro-blog.

Wangfujing department store said that since its entry into Zhanjiang in 2012, it has been trying to innovate in marketing and service, but its performance has always been below the expected level under the influence of the environment and various factors.

Taking all sides into consideration, Zhanjiang Wangfujing department store and its partners have reached friendly consultation and reached a consensus and decided to suspend business from July 11th.

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< p > according to the annual report of Wangfujing in 2013, sales in Southern China district showed negative growth in the seven regions of central China, North China and Southern China, which decreased by 10.46% compared with 2012.

Wangfujing department store's previous earnings report shows that sales in Southern China district have been negative growth since 2012, 0.19%, a negative growth of 0.07% throughout the year.

Zhanjiang store opened in late 2012, affected by the new store cultivation, Wangfujing department store Southern China district sales growth rate increased, Zhanjiang store performance is not optimistic.

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< p > "Wangfujing department store everything is good, is a bit too" tall ".

During the interview, Ms. Chen, a local citizen in Zhanjiang, said that the high-end consumer group rarely went to Wangfujing to consume. "Many people go to Wangfujing department store just to see, do not buy, many people go to two times at a time, they no longer go, it is hard to have repeat customers."

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< p > < strong > "deep tillage consumer" a href= "http:// www.sjfzxm.com/news/index_c.asp" > characteristic operation < /a > < /strong > /p >

< p > passenger flow is not prosperous, and performance is not natural.

In recent years, the development of department stores has met with challenges, such as the overall economic downturn, the serious impact of the two or three tier cities' consumption, the rash of electricity providers and the rise of rent and manpower. What's more, the external department store brands can not be "grounded", and can not be featured in their own environment.

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Luo Zhijie, executive director of P, said that unlike supermarkets, department stores do not have just needs, and there are different department stores in different regions, so they can not be duplicated simply.

If we want to "catch up with the local atmosphere", we can bring the consumers "deep tillage" to the local consumers.

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"P" earlier, two local stores in Guangzhou, shinguang department store and modern department store, also announced that they had closed their businesses. The Foshan Nanhai store in Xinguang department store had a disagreement with their owners in terms of business philosophy and direction of development. Therefore, the partnership was relieved, and the modern department store decided to close the shop because of its failure to reach the expected level in Xintang.

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< p > < strong > trend < /strong > < /p >

< p > < strong > > a href= "http:// www.sjfzxm.com/news/index_c.asp" > department store < /a > future development must be divided into regions: < /strong > /p >

What is the future direction of the department store industry in P?

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< p > Qiu Shan, director of the management department of Guangdong Fang Zhi Investment Management Group Co., Ltd., believes that the value of the Department should be defined according to the location of the department store. The first tier cities are subject to greater environmental impact and fierce competition from local business circles. The department stores are squeezed more significantly.

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< p > for department stores of two or three or even four or five lines, there is a need for department stores. These regional brands need to know more about the local market, including the consumption level and consumption culture of the local population, and better connect with the local market, so as to avoid falling into the "state of incompatibility".

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At the same time, the department stores also need to learn from the experience of shopping centers, not just do sales, but also consider how to enhance the shopping experience of consumers in order to enhance their competitiveness. P

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