Call On Tongxiang Enterprises To Actively Respond To Market Development In Tongxiang

February 1 is the first day to go to work after the festival. The staff of Tongxiang Puyuan woolen sweater Market Management Committee are busy sorting out the "sweater opinions solicitation form" brought back by more than 400 returning business households and enterprise workers to learn more about the demand information of the rural market. "This is a new measure for us to help enterprises and operators to transform and upgrade and meet challenges." Pu Yuan sweater Market Management Committee Director Zhu Mingjie said. With the gradual deepening of the global financial crisis, many foreign trade enterprises have turned to the domestic market, which makes Puyuan sweater market pressure doubled. At present, the woolen sweaters produced and traded in Puyuan sell well in cities and only 30% of them are sold to rural areas. How to help woolen sweater enterprises to further expand the rural market has become a subject to be solved in Puyuan sweater market. As a result, the management committee selected 400 business households and migrant workers with their hometown in rural areas to "arrange" homework to understand the demand information. Practical is the first demand of rural consumption. Looking through the consultation forms, the reporter found that most of the opinions focused on the product price, packaging, fabric and other aspects, and had many suggestions: more than 70% of the respondents asked the price of a single sweater to be below 200 yuan; more than 80% of the respondents thought that hard box packaging was not practical and preferred simple packaging; only more than 10% of the fabrics like pure cashmere, and more people chose blended fabrics. in the survey, respondents frequently mentioned the word "good looking". Rural residents have their own understanding of fashion: the elderly prefer monochrome sweater with computer jacquard; young people prefer dark gray, royal blue, violet and other colors, and hope to match scarves and pendants of the same color. Tu yunya, a business owner from Huzhou, told reporters that different from the two Lapel sweaters sold well in autumn and winter, the girls in her hometown hope to buy low collar and long Korean sweaters after spring, while the elderly prefer short one size elastic sweaters. At present, Puyuan woolen sweater Management Committee will further sort out and analyze the consultation form, and plans to cooperate with relevant colleges and universities in and outside the province to set up a design studio to integrate farmers' opinions into the future design concept, and drive more than 3000 surrounding enterprises to expand the rural market. Editor in charge: Wang Xiaonan