This Week'S Ten Great Benefits: Set Up 1 Billion 900 Million Yuan, Layout Five Major Projects.

In the evening of July 11th, P announced that the total amount of non-public offering funds raised by the company would not exceed 1 billion 900 million yuan, which would be used for the four phase construction project of the Zhuhai production base, the Guangdong Bai Jia Shan product operation project, the "technology operation center project", "information planning and construction project" and "terminal fine management and brand building project".

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< p > according to the plan, the four phase construction project of the Zhuhai production base will be invested in 980 million yuan. The normal income of the project will reach 4 billion 897 million yuan and the profit after tax will be 919 million yuan.

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"With the rapid development of the dietary supplement market and the increasingly prominent brand effect of the market, the contradiction that the existing production capacity can not meet the needs of the market will appear. The company urgently needs new capacity to support the expansion of the sales scale," P said.

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< p > Guangdong Bai Jia single product operation project will be put into the collection of < a href= "//www.sjfzxm.com/" > capital < /a > 150 million yuan. The specific contents include channel network construction, terminal promotion and brand building. The normal income of the project will reach 420 million yuan after the normal delivery, and the profit after tax is 72 million yuan.

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< p > Guangdong Bai Jia is a wholly-owned subsidiary set up by Tomson to develop market segments and make a deep dietary supplement market.

It adopts single brand operation mode, concentrates resources on superior single products, and most likely cuts the market share of each single product.

At present, Guangdong Bai Jia has successfully launched the first single product "Jianli multi glucosamine chondroitin calcium tablets", and has prepared several competitive a href= "//www.sjfzxm.com/" > single product < /a > will continue to push the market.

Insiders pointed out that, compared with the "one brand multi product" mode, the "one card and single product" mode focuses on one category, concentrating on market education and marketing promotion, which is conducive to opening up market segments and fostering new profit growth points.

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Since the beginning of this year, P has launched the "nutrition home center" system, and has established a "nutritionist member store" and "nutrition home experience center". The aim is to enhance brand reputation and customer loyalty through the promotion of terminal service strength, to enhance customer reputation and customer loyalty for the excellent service value and shopping experience of customers. The new marketing management system will be customized to help dealers improve their service and management capabilities so as to increase the growth rate of the same store. At the same time, we should speed up the development of the "Twelve basket" project of health management brand based on mobile Internet thinking.

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Deputy general manager of P, Mr Tung Mo Lin Chi Cheng said that the company will further develop new categories, new brands and new business models through R & D, M & A and cooperation.

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< p > analysis shows that through the issuance, it is expected that in order to comprehensively enhance the core competitiveness, Tomson will provide a capital base for the subsequent cooperative M & A activities, which will help to further expand the company's < a href= "//www.sjfzxm.com/" > capital /a > and the scale of net assets, enhance the operational stability and risk resistance capabilities, and achieve a benign interaction between industry and capital, so as to accumulate high growth in the second quarter.

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< p > Lin Zhicheng said that the company is facing the opportunity of the rapid development of the dietary supplement industry and the opportunity for the industry to decentralization. It has the opportunity to integrate multiple resources and occupy a larger market share, so as to realize the development strategy of creating a nutriment "the United Nations".

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