First Half Of The Ten Fast Fashion Brand Store Expansion

In 2014, more than half of them had been concerned by the industry in the past six months. Clothes & Accessories What is the development of fast fashion brand? The inventory of the ten fast fashion brands has been examined. It is found that in the overall downturn of the physical retail industry, the fast fashion brand stores are still growing rapidly, and the total number of the ten brands has increased by a total of 95 stores.

Brand of Japan Xun Marketing Group UNIQLO (UNIQLO) leads the fast fashion shop speed, and adds 32 stores in half a year. The more concentrated one is May, leaving 19 stores in a month. In May 1st and May 31st, the rhythm of 8 shops was opened on a single day. By the end of June 31st, the total number of UNIQLO stores in China reached 289, and also ranked the top of fast fashion brands.

Swedish brand H&M Immediately after that, 24 new stores opened in the first half of 2014. The development speed of H&M tends to be stable. In addition to 2-3 months, other stores can guarantee more than 4 stores. In the past June, there were 7 new stores. At present, the total number of H&M in Hua men store is 209.

Another important brand, ZARA, the founder of fast fashion, has slowed down the pace of expansion. In the first half of 2014, only two stores were added, and the pace of expansion was far from that of UNIQLO and H&M. In addition, MUJI, GAP, MANGO and other brand new stores are within 10, continue to "steady expansion" strategy.

It is worth mentioning that in February this year, the British fashion brand New Look, which has just entered the Chinese market, has a good market performance. The number of shops has reached 12 in 5 months.

On the whole, the channels of fast fashion brands are gradually sinking, and the opening path is gradually spreading to the three or four tier cities. Such as Foshan, Xiangyang, Wenling, Wuxi, Linyi, Weifang and so on, there are fast fashion brand stores. It has to be said that the way and speed of such expansion are threatening the domestic video card.