Luxury Brands Enter The Beauty Industry To Attract Gold.

< p > < a href= "//www.sjfzxm.com/news/index_c.asp" > Marc Jacobs < /a > after the launch of the first beauty product series at the end of last year, recently, Burberry and Gucci two luxury giants announced their entry into the beauty industry.

Why do luxury brands have such a strong interest in cosmetic products? Insiders pointed out that the general pricing of cosmetic products is relatively acceptable, so as a "luxury" brand's "entry-level" product, attracting mass consumer groups to buy, it is often one of the most powerful product lines of luxury brands.

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< p > < strong > luxury brand promotes beauty makeup products < /strong > /p >

< p > British luxury goods giant Burberry Burberry has announced that it will march into the a href= "//www.sjfzxm.com/news/index_c.asp" and the cosmetic industry < /a >.

Christopher Bailey, chief executive of Burberry group (Christopher Bailey), announced that Burberry will enter the luxury skin care market in 2015.

After the successful launch of many classic perfume and beauty products, the brand image of Burberry's multi-level products has been deeply rooted in the hearts of the people.

Burberry chief operating officer John Smith (John Smith) claims that while launching the skin care series, Burberry will increase the number of main shops and establish a wider cooperative relationship with its partners so as to become the top brands of luxury skin care products.

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< p > it is reported that Cara Delevingne and Kate Moss Kate will endorse the upcoming perfume of Burberry, Burberry.

Like Burberry, Gucci's Italy luxury brand has begun to enter the make-up industry. Eye makeup, lip makeup, face makeup and nail products will be launched.

Related products will start in the designated market in September.

Monaco Princess Charlotte Casiraghi will be the image spokesperson of the first cosmetics series of Gucci Gucci brand.

The development plan has been announced in 2011 when the Gucci brand renewed its licensing contract with Procter & Gamble.

As for the advertising blockbuster, it will only be officially announced when the product starts.

Gucci brand creative director Frida Giannini likes Charlotte equestrian sports as well as Charlotte Casiraghi.

"Charlotte is our best choice because she embodies the classic modern flavor of Gucci women," she said.

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< p > August 2013, designer Mark Jakob (Marc Jacobs), the first beauty product series Marc Jacobs Beauty of the same name, was officially listed in the 11 brand stores in the United States and 330 independent stores in the United States of America. At the same time, the first independent store of Marc Jacobs brand was opened in New York.

According to the forecast, Marc Jacobs Beauty will be landed in France, Italy and Spain in the spring of 2014, and will be extended to other European countries during the year, and plans to be put on the shelves in 2015.

The industry expects that Marc Jacobs Beauty will reach US $15 million in retail sales from the end of the year to the end of the year, and will reach US $20 million for the whole year.

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< p > < strong > cosmetic products or luxury brand "Nuggets" < /strong > /p >

< p > there is a forecast study of China's < a href= "//www.sjfzxm.com/news/index_c.asp" > luxuries < /a > consumption, showing that high-end cosmetics and footwear products are attracting the Chinese luxury consumer groups with the greatest attraction, while the attractiveness of watches, handbags and jewelry is rather dull.

The report revealed that of the 1135 consumers interviewed, 43% said they would increase the cost of high-end cosmetics, and that the number of people willing to spend on luxury footwear would account for the same proportion.

Behind this are those who are willing to spend on wine, spirits and cigars, accounting for 40% of the respondents.

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< p > 54% of respondents said they would spend as little as possible on luxury watches, and 48% said they planned to cut the budget for handbags and jewellery.

The above surveys also reflect the "hidden rules" of luxury goods industry revealed by Dana Thomas, a senior American cultural and fashion writer, in the book "Deluxe/ luxury!": when the high-end image of luxury brands is established, they will inevitably lead to products in the price and circulation channels, and to the masses will bring obvious benefits to the luxury brands, such as capital increase, brand status improvement, and the creation of an incentive management system. "Dana Thomas,"

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< p > "approaching the masses forces you to change the way you do business."

Tom Forde (Tom Ford), a former designer of Gucci group, told Dana Thomas the strategy of "Popularization" of luxury brands. In order to achieve the expected profit targets, improving sales volume is a key step. For this reason, luxury brands have introduced cheaper and cheaper products, and extended the product line of perfume and beauty products. All these products will bring substantial profits when they reach a large number of sales.

"Consumers in general can't afford a $200 thousand dress, but they can afford a $25 lipstick or $65 bottle of perfume, so they have their own little luxury dreams."

Aa Thomas told the truth like this.

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