How Do Marketers Negotiate With Customers?

"Tossing you up. Customer "At first, I heard the word at a speech conference. Later, the competitor became my colleague, and later he left the unit we applied for, but became my friend.

　　之所以印象深，是因为我也曾经成了他“折腾”的对象：那天参加复试演讲的人足有30余人，大家坐在一间中型偏大的会议室内，分别上台演讲并接受主考官与广大竞品者检阅，氛围很紧张;但是当我这位曾经的同事上台后，他为了引起大家对其演讲的题目(《折腾你的客户》)的重视，他首先向主考官要求广大竞品者“配合他一下”;在得到主考官的允许后，他开始以其军人(那位曾经的同事是复员军人)特有铿锵洪亮的口音发出“起立”、“坐下”的简洁而圆润的口号，我们“配合”着，起立坐下的动作往返在3次以上，然后当大家被要求静坐以后，他告诉大家，“要做好市场你就如我刚才折腾大家一样去折腾你的客户吧”!他的演讲赢来了阵阵掌声，也最终在那场复试中脱颖而出!

Today, I suddenly think of my colleagues because of a customer. Telephone Some time ago, a personnel adjustment in the area was made, and a customer was called to respond to a client in charge of the area today. Market personnel After adjustment, I only met once, and there was too much dissatisfaction in the speech.

After I apologized to my client and made the necessary explanation, I fell into deep thought. Strictly speaking, my colleague is not a problem because he has 5 clients in the new area, and there are 2 customers in his original area. These customers are in the scope of this handover, and the time when I handed in the order was only 1 weeks ago. Even though he never stopped visiting, he could only see every customer. So the call from that customer was normal. But it doesn't mean that my salesman has no problem. At least he doesn't know how to toss his customers. He has treated the customers in the district equally, and has not shown "special respect" for key customers. In fact,

I remember that during the handover, I had a business meeting in the handover area, so I had the opportunity to have lunch with my client and the people in the handover area. I told my colleague in a joke manner that "Wu is always the authority of the regional authority and has greater influence among the regional customers. You can take advantage of the authority of Wu and let him drive along with you, so that not only the handover effect is good, but also the speed is fast!" now, my colleague really listened to my words as "joke", so there was "customer dissatisfaction".

In fact, many times customers really need "toss", that is a "respect for the performance of the customer"! Everyone needs to respect, this is the basis of our communication.

It's going to be over. Suddenly, I think of another call from a client. The client asked him to rearrange the office in his area and tell me that the office and desk are all arranged. "Tossing" is actually a kind of communication, sometimes even a deeper communication.