Shoes Fair: Product Display Is Diversified And New Exhibition Area Is Attracting Attention.

< p > < strong > outdoor sports plate high popularity < /strong > /p >

< p > walk into < a href= "//www.sjfzxm.com/" target= "_blank" > shoes < /a > Expo two exhibition area. Polar bear model and snow covered mountain peaks attract many people to compete for a group photo. These are the special equipment for outdoor sports equipment exhibition area.

The outdoor sports brands include St. Valentine, Tianlun, Mingwei CAMKIDS and ONE WAY.

Mingwei CAMKIDS booth's orange red tent creates a camping scene, letting go of children to participate in interaction, and the popularity of the site has soared.

Hong Qinming, general manager of Jinjiang Mingwei shoes and Garments Co., Ltd., said that the exhibition is to show the strength of the company through the platform of the shoe fair.

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Although P is the first time to participate in the exhibition, the development of outdoor sports brand in Jinjiang has matured. The average annual sales growth has reached 30% in recent years.

The brand, product and culture displayed by exhibitors reflect the maturity of Jinjiang's outdoor industry chain to a certain extent.

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< p > it is worth mentioning that ONE WAY is a domestic joint venture established by 361 degree and OneWay Sport, a famous sports brand in northern Europe, and is located in high-end professional outdoor products.

The outdoor equipment of many international top teams and athletes at the Sochi Winter Olympic Games was exhibited.

The first show of outdoor sports plate conveys the signal of Jinjiang shoe market segmentation.

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< p > < strong > product diversification display footwear enterprise connotation < /strong > < /p >

< p > in addition to the first display of outdoor sports equipment, this shoe Fair has introduced shoes, women's shoes, children's shoes and other finished footwear products and outdoor sports equipment on the basis of tourist shoes, casual shoes and slippers. It has enriched the exhibition types, and has also displayed a lot of derivative products of footwear, which once again confirms the development trend of Jinjiang footwear market segmentation.

In the booth of children's shoes enterprises such as the west, the beautiful children's shoes are only a small part of the exhibition products. The products, such as schoolbags, stationery, toys and so on, which are derived from the cartoon characters of the enterprises, are filled with dazzling children.

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"P" is located in the exhibition hall at the same level. The exhibits include not only finished shoes, but also seasonal sports < a href= "//www.sjfzxm.com/" target= "_blank" > dress < /a > and sporting goods.

From pure display shoes to display sporting goods, Lin Shui pan, chairman of the China Dragon Co., Ltd., is considering stepping out of the sole industry of shoemaking, expanding to the entire sporting goods industry and displaying the enhancement of the connotation of enterprise products.

He believes that the shoe fair can not only be confined to products and display, but also through this platform to show new technologies, new models and new channels of enterprises, fully demonstrate the advantages of enterprises, and let merchants and consumers have confidence in enterprises.

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< p > < strong > Industrial Design collision creative spark < /strong > /p >

< p > industrial design creative product exhibition area is a hot exhibition area of this shoe fair.

The exhibition area integrates outdoor products, design, innovation, new technology, new materials and 3D printing. It also displays the winning works of the 2013 Fujian Strait (Jinjiang) industrial design competition.

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< p > "many businessmen who visit here want to connect with the author and put their works into production."

Zhang Yong, manager of Investment Department of Fujian Tong Tian Investment Co., Ltd., told reporters that many of the winning works of the Fujian Strait (Jinjiang) industrial design competition in 2013 were applied to the production of food, clothing, building materials and other industries.

"Innovation depends on design and technology.

Through this booth, we can gather high-end design resources and provide design inspiration for enterprises.

Zhang Yong said that the setting of booths is not necessarily to allow exhibits to be put into production. Sometimes, the collision of ideas between different ideas can bring more creative sparks.

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< p > nowadays, industrial design has been widely used in the footwear industry of Jinjiang. Different parts of a pair of shoes also produce different values due to different industrial designs.

In the less than a year, Jinjiang International Industrial Design Park has brought together more than 30 first-class industrial design enterprises to solve the design difficulties for more than 1000 manufacturing enterprises and become an important platform for the pformation and upgrading of enterprises.

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