British Service Company NEXT'S Design Scheme Worth Learning From

With the launch of NEXT, a British retail giant of affordable clothing, March sales of M&S, a British retail giant, seemed to miss out on the champion. Why? It seems that if Martha wants to regain her position in the retail field, she should make great efforts! Famous female fashion editor Eliza Scarborough A comprehensive comparison was made between Martha and NEXT clothing, with NEXT as the comparison object, providing Martha with a series of improvement plans worth learning from.

　　 Focus 1: Positioning Consumer group

This navy blue sleeveless dress from M&S is really unattractive, and the length between the mini skirt and pencil skirt is very awkward. The square shape and length are difficult to meet the mature female group, while young girls around 20 will complain that this dress is rigid and monotonous in color.

NEXT's tight pencil skirt Design It is elegant and fashionable. The right length modifies the leg shape. Knitted fabrics are comfortable and refreshing to wear.

　 Focus 2: Slimming first

No one will choose clothes that make them look fat, and Martha's polka dot swimsuit unfortunately stepped on this mine. Shoulder straps and hip covering lace skirts will only make people look fat and cumbersome.

Simple shape, smooth lines, soft texture, and the most important thing is extremely thin. NEXT swimwear design is full of magic, which will make people not hesitate to open their wallets and pocket them.

　　 Focus 3: simplicity is beauty

There is no connotation at first sight, but there is too much "connotation" at last sight. Martha has given too much rhetoric decoration to this pink big hem dress. The metallic color printing on the dress is too dazzling, the cutting of the upper half diagonal stripes makes the dress lose its fluency, and the jewelry decoration at the neckline has a sense of dominance.

In comparison, NEXT's star model is both affordable and grand. The texture is light and comfortable, the cutting is exquisite and elegant, and the pattern on the skirt is cute and cute. The designer also ingeniously separates the blouse from the skirt, which can ingeniously hide the fat without affecting the presentation of the beautiful shape, and it is absolutely worth the money.

　　 Focus 4: master visual sense

Black and white has always been a favorite color of designers, because proper use can undoubtedly make clothing produce perfect visual effect. However, Martha's designers seem to have failed to grasp its essence, and hard put black and white together, which makes people feel a sense of disharmony in vision.

Obviously, the designers of NEXT have understood the essence of it. They use black to cover the fat parts, and use white to cater to the black lines to modify the side waist and abdomen, not only to modify the leg shape, but also to make the waist slim.