Shenzhen Consumption Exhibition'S Main Seasonal Clothes Lead The "Fast Fashion"

By Chinese brand clothing The "2nd Suzhou Hangzhou Silk Clothing Expo" jointly sponsored by the Federation and the Hong Kong Council for the Promotion of International Trade was unveiled in Shenzhen Stadium from March 14 to 26, breaking the taboo of holding exhibitions in the off-season, providing consumers with leisure shopping, changing clothes in spring, chasing fashion, and tasting food after the festival.

　 Season changing clothes lead "fast fashion"

As we all know, after the Spring Festival every year, it is the off-season for major consumer exhibitions in Shenzhen. How to keep the off-season alive and hold consumer exhibitions suitable for the category has always been a problem for exhibition organizers. Many exhibition enterprises in Shenzhen held consumer exhibitions with the theme of "seasonal clothing" and "silk charm" in spring, which attracted great attention from the industry and the public.

According to Liu Xiaodong, the manager of the organizing committee of the Suzhou Hangzhou Silk Clothing Expo, which is being held in the stadium, this exhibition gathers tens of thousands of goods from more than 500 well-known enterprises across the country, of which silk is the main "fast fashion" goods. "Silk is known as the 'Queen of Fiber'. More than four fifths of the world's silk is produced in China, and the main production areas are concentrated in Suzhou and Hangzhou, with a history of more than 6000 years." Winter has passed, and the season change is just the right time. All kinds of silk fabrics with novel processes and bright colors were exhibited at the Expo; Silk suits, skirts and casual clothes with fashionable styles and keeping up with the times; There are also silk scarves series, silk art series, underwear and pajamas series, which are very suitable for southern dressing at this time.

　　 Leisure and relaxed exhibition environment

"The consumer exhibitions held after the festival are different from the pure shopping exhibitions held before the festival." Experts in the exhibition industry said that food consumption, festive gifts for the Spring Festival and the festival, and large consumer goods are the main ones before the festival, while after the festival, with the arrival of the season change time, "fashion clothing, tea, and leisure commodities are the main ones."

According to Liu Xiaodong, "This Suzhou Hangzhou Silk exposition In combination with the direct sales of manufacturers, we will give back to consumers at an ultra-low discount of more than 30%~50% lower than the market. " In addition to silk clothing, the exhibition also covers a variety of trendy items, including various trendy beauty products and brands Clothes & Accessories shoes Hats, jewelry, fashion products, health and environmental protection products, tea, etc. "The exhibition is displayed in the greenhouse equipped with day and night lighting and high-power air conditioners, which not only improves the shopping environment, but also is not afraid of sun and rain, and also reassures exhibitors and exhibits to be stored safely