Haining Expands Electric Business To Promote O2O Mode Development

Expand the new scope of e-commerce applications. E-commerce in Haining started in leather industry. Now it extends rapidly to warp knitting, home textile and other industries. It also extends to tourism, agricultural and sideline products, flower e-commerce and other fields, especially in Haining's foreign trade area.

First, expand the scope of the application of e-commerce. E-commerce in Haining is constantly being popularized and deepened, and the application field extends from traditional trade to industry and various fields. E-commerce in Haining started in leather industry. Now it extends rapidly to warp knitting, home textile and other industries. It also extends to tourism, agricultural and sideline products, flower e-commerce and other fields, especially in Haining's foreign trade area.

In 2013, there were 1113 self operated export enterprises in the city, with an export volume of US $4 billion 562 million. According to the survey, more than 95% of foreign trade enterprises have been publishing information through Alibaba, global resources, online Canton Fair, global market, Jiaxing e-commerce application platform, etc. to obtain orders, and realize offline transactions to boost the rapid development of enterprises.

At the same time, cross-border Electronic Commerce Also began to start, some foreign trade enterprises began to carry out cross-border e-commerce.

The two is to enrich the new mode of physical marketing. We will integrate intelligence and information technology into the leather market and encourage the market operators to operate the Internet. According to the survey, there are 1520 merchants in the existing entity businesses in Leather City, accounting for 36.2%.

Making full use of self built online trading platform " Sea city And so on, attracting a large number of key entities including snow leopard, Nuo and Samsung, and more than 250 new excellent network business enterprises including Mi Liner, SOUTHBOUND and Kaiser Family. At the same time, we actively try to use WeChat public platform to accelerate the promotion and promotion of leather products.

The three is to promote the new "electric shock" of the entity industrial enterprises. Encourage solid industrial enterprises to actively touch the net and create Online brand names To promote the transformation of the fine management mode of "brand operation + network marketing + standardized production base".

From the survey of 615 traditional enterprises, a total of 156 enterprises have launched e-commerce activities, accounting for 25%, and there is a rising trend. Leather, socks, clothing, solar and other traditional enterprises have opened flagship stores on all kinds of professional trading websites, and sales performance has increased significantly.

Such as Zhejiang Karajan business entertainment Co., Ltd. in Taobao, Jingdong, Dangdang, Amazon and other sites have flagship stores, in 2013 to achieve about 50000000 yuan sales, an increase of more than 150% over the same period. Nine posture tried to enter the electricity supplier from the real economy, and formulated the corresponding commodity sales strategy. In 2013, the electricity supplier sold about 80000000 yuan to make effective supplement for offline entity development.