Children'S Shop Is Not The Key To Grasp Skills Selling Is The Key.

< p > a lot of enterprises are unable to extricate themselves from the strange circle that can not be promoted, a href= "//www.sjfzxm.com/news/index_c.asp" and "sales promotion /a >".

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< p > of course, the effect of promotional activities is often influenced by product nature, promotion goal, market characteristics, product life cycle and other marketing strategies.

However, the promotion activities of consumer goods should be systematically developed from the aspects of building terminal sales atmosphere, notification of media publicity, theme design of sales promotion, and organization and management of personnel.

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< p > promotional activities are not ideal. A large part of the reason is that sales promotion information has not been pmitted to < a href= "//www.sjfzxm.com/news/index_c.asp" > target consumers < /a >.

The promotion of promotional activities must be combined with media publicity, so that the information of promotional activities can be widely spread, and the purchase behavior of target consumers can be induced. It is also aimed at condensing the popularity of the promotion site and satisfying the pursuit of the terminal stores for the flow of people and cash.

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< p > media publicity not only refers to TV advertisements, but also has more manifestations, such as road shows, newspaper soft articles, leaflets, Post newspapers, handwritten posters, shop radio, store displays, text messages and so on.

Marketers should combine the characteristics of the regional market and the actual input of the company to draw up the most effective media announcement combination so as to achieve twice the result with half the effort.

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< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > terminal store > /a > inside, we need to consider handwritten posters, Kanban, banner, shop broadcast, store display, etc., outside the terminal store, we can consider roadshows, leaflets, Post newspapers, display screens outside the store, etc. at high altitude, we can consider: TV subtitles, radio stations, newspaper soft texts, short messages and so on, thus forming a three-dimensional cross propaganda propaganda mode.

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< p > in media publicity, we should avoid wasting resources or not in place.

First of all, we should consider the actual market situation, weigh the gap between the products and competing products in the market performance, and then, combined with the input of the company, draw up the implementation plan of the stage media publicity, that is, the propaganda and dissemination plan, namely the foreshadowing period, the start-up period, the high tide stage and the ending stage, and strive to devote the limited resources to the core, key areas and stores, so that we can achieve the goal of reaching the target consumers effectively. In addition, we must avoid all kinds of brain drain and cause serious waste of resources.

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