UNIQLO First Settled In International Airport, Singapore Singapore Airport Yesterday Opened

UNIQLO marches into international airports for brand promotion?

UNIQLO is the four largest in the world. Fast fashion brand One of them is currently one of the T1 and T2 terminals at Narita Airport in TokyoNarita, Japan, Tokyo. For the first time, UNIQLO, who entered the International Airport, chose Singapore ChangiAirport Singapore Airport as the first stop. It is reported that its new store is located at T1 transfer station, with an area of 3900 square feet, or about 362 square meters.

SatoshiOnoguchi, general manager of UNIQLO Singapore, said that UNIQLO entered the world's busiest airport, ChangiAirport Singapore Airport, enabling consumers to buy products regardless of their work, life and even travel, with milestone significance for the brand.

Reporters learned that, due to the high cost of opening a new store at the International Airport, the threshold for entering the International Airport has increased accordingly, and most of the shops are powerful international brands. For many brands who are stationed in the airport channel, the access to the airport is more for brand promotion.

There is no doubt that the airport channel is a "golden" high window, the International Airport has a high flow of passengers, and the passengers are basically social advantages. The airport has a special advantage for the promotion and publicity of the brand.

In recent years, fast fashion, characterized by "fast, ruthless and accurate", has maintained a positive trend of development, and the international fast fashion force has rapidly invaded the world. However, there is an indifferent attitude towards stationing in the International Airport. It is reported that last year, news came that GAP, a fast fashion giant from the United States, chose to open its first store at Beijing Capital International Airport, but has not seen it yet. store Figure.

It is still a question mark for the fast fashion brand to sell the cheap goods at present, whether it is enough to pay the high rent of the airport passage.

Fast fashion test water airport channel for tourism retail?

This time, UNIQLO said the ChangiAirport Singapore Airport was the top five airport sales in the world, and its retail sales in 2013 amounted to $1 billion 800 million, an annual growth of 9%. Among them, the consumption of Chinese tourists is 25%, while the consumption of Chinese tourists at Singapore Airport at ChangiAirport has increased by 25% over the past year by 2013.

About 9 of Singapore Airport's $1 billion 800 million sales are from duty-free shops, of which liquor and tobacco are the highest selling category, followed by perfume and beauty products, followed by luxury goods, electronics and chocolate. According to incomplete statistics, there are nearly 40 berths for catering services in the two terminal buildings, and more than 100 stores for all kinds of goods.

According to people in the industry, tourism retail has increasingly become an important channel for retail dependence, and preparations for the listing of UNIQLO parent companies are expected to continue to expand their leadership in the Asia Pacific region with geographical advantages. Ryui Masa, chief executive of Fast Retailing, said earlier that he hoped the group could become the world's largest in 2020. Apparel retailers China and Southeast Asian markets are a battleground.

According to its first quarter earnings report in January 2014, UNIQLO's overseas business was promoted by 66 new stores, operating profits soared by 97%. It is still unknown whether UNIQLO will choose to open a store in China International Airport.