How To Develop Traditional Outdoor Footwear Enterprises In The Internet Era

< p > the network information environment is complex and changeable, and consumers' behavior habits are changing. It is hard to break through the hard tradition of traditional shouting style, and it is doomed to disappear in the crowd.

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< p > "Internet thinking" should be the most popular concept nowadays. But for us, a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >, the practice of Internet thinking is still lagging behind (3C enterprises).

Camel in 2009 test water e-commerce, five years of time, experienced a blowout like gold development of electric business, also experienced the pformation and difficulties of development.

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< p > camel's exploration of electric business is not smooth sailing. As a traditional brand that already has strong strength on the Internet, we didn't pay enough attention to online channels at the beginning, so we paid a certain price and took a lot of detours.

Fortunately, however, camels are a learning oriented enterprise. We soon realized the problem. Traditional thinking shackled the development of enterprises, and enterprises urgently needed to find new breakthroughs.

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< p > an American research institution has conducted a survey of American consumers. According to the survey results, the change of consumers' shopping behavior is realized under the rapid development of mobile Internet.

In the Internet era, especially in the mobile Internet era, there are three major changes in the decision-making process of consumers: one is the more fragmented consumer scenarios, the more casual consumers are buying scenes, the more likely they are to watch television intermittently at home, and so on. Two, consumer behavior is more nonlinear, and the AIDA rule of traditional times is broken due to the change of shopping. Three, consumer decisions are more dependent on the network. With the influence of smart devices (smart phones), consumers may use intelligent devices anytime and anywhere in the process of purchasing goods, and directly query the information needed by intelligent devices.

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< p > this change has put forward new requirements for us. In the pition from traditional a target= "_blank" href= "//www.sjfzxm.com/" to "dress less /a" to business pformation, we have gradually completed the pformation from traditional industrial thinking to Internet thinking.

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< p > last year, in Tmall's "double 11" camel created a new business miracle of 380 million yuan for single brand, especially outdoor brand has achieved the first achievement of three consecutive years.

It is the foundation of camel's success to prepare stock early, pre launch activities, warehouse delivery, upgrade customer service center and media topic marketing.

Cross platform operation is also very important. It is to link offline and online, to connect and interact with different platforms, which will test our team's planning and execution ability. Fortunately, the technology is very mature now (this is also the advantage given by the development of the times). What we need to do is to fully consider the platforms and experience well.

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< p > in addition, the network information environment is complex and changeable, and the habits and customs of consumers are also changing. If we adopt the traditional shouting style hard and wide dissemination, it is hard to break through, and are doomed to be lost in the crowd.

In this era of consumer sovereignty, the concept of no user means that consumers will soon be blacklisted.

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< p > nowadays, the user supremacy is more reflected in the nuances. For example, the customer service call center upgraded before the "double 11" may only respond 2 seconds faster than before, but these 2 seconds are often the reasons for consumers to choose you.

In order to win the online shopping war, we first started from the consumer's point of view, considering the problem of Internet thinking, preheated through the activities of "going all over the United States", and promoted the shopping experience through Racing / luxury car family express, achieving the effect of "coincides with Clipsal".

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< p > at present, CAMEL camel official micro-blog, WeChat, micro Tao, post bar and so on have been on-line. We have specialized departments to carry out routine maintenance, frequent dialogues with consumers, forming a good interactive exchange circle.

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Compared with the PC Internet era, the arrival of the mobile Internet has made the social media enter a new stage of development. Everyone here is from the media, and the voice of consumers has been unprecedentedly maximized in the era of P.

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< p > by building < a href= "//www.sjfzxm.com/news/index_c.asp" > brand > /a > community and maintaining, camels have trained a large number of users with high brand loyalty.

With the help of social media marketing, the brand exposure has been greatly increased, and more targeted information has been put on the target audience, thus saving the cost of communication and maximizing the effectiveness of communication.

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