2014 Paris China Textile And Clothing Trade Exhibition Opens In Spring

< p > < strong > see again, "one is hard to find" < /strong > < /p >.

< p > the spring exhibition in Paris attracted about 120 exhibitors from 10 countries including China, Japan, France, India, Bangladesh, Pakistan, Turkey and Vietnam.

There are 66 exhibitors in China at this exhibition, 3 times the same period in 2013, and the exhibition area is about 700 square meters. Besides the exhibitors in Jiangsu and Zhejiang provinces, enterprises in Fujian and Jiangxi also actively participate in the exhibition. "Going out" is no longer a patent for coastal enterprises.

< /p >

< p > exhibitors are more diverse in structure and have more products on display. They cover many fields such as formal dress, business uniform, uniform, evening wear, casual wear, sportswear, swimsuit and accessories.

< /p >

< p > in addition to the above exhibits, according to the demand characteristics of products in European market, organizers have organically divided the exhibitors in the early stage of the exhibition, and consciously increased the exhibitors' proportion of < a target= "_blank" href= "//www.sjfzxm.com/" > dress /a > a target= "_blank" href= "_blank" > hat > scarves, so as to enhance the diversity of exhibitors and further ensure orderly competition among exhibitors.

< /p >

< p > on the opening day, the audience increased significantly, and the business atmosphere of the exhibition site was strong.

In particular, the scarf shawl area made up of 20 exhibitors has become the highlight of the exhibition, attracting many spectators to stop.

These products combine the popular elements of 2014/2015. They are mainly made of high-grade cashmere, wool, pure silk, pure cotton, linen and bamboo fiber, and are favored by European consumers.

< /p >

< p > this year, in addition to a series of exhibitors such as Zhejiang Carle, Nantong merry, Ningbo HengYuan, Ledano, Yi De Shi and other exhibitors, Haining Jin Shang and other new exhibitors have also joined the ranks of the expedition.

As a result, after the autumn exhibition in Paris in 2013, the spring exhibition in Paris once again appeared to be in short supply, exhibitors queuing.

This shows that industry and enterprises have strong desire to open up the European market.

< /p >

< p > a lot of continuous exhibitors say that they have participated in Paris spring exhibitions for several years. On the one hand, they are going to grasp the market changes and fulfill their commitments to customers, because many European customers have expressed their desire to meet them at the next exhibition at the previous exhibition site.

It can be seen that continuous exhibition is a process of encouragement and attraction for exhibitors and buyers.

91% of buyers in Paris's spring exhibition in February 2013 expressed satisfaction with the exhibitors participating in the exhibition, and indicated that the next Paris exhibition would still be there.

< /p >

< p > Nantong merry < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > Ltd. This is the fourth time to participate in the Paris spring exhibition.

According to general manager Jin Feng, compared to the autumn and winter exhibition in Paris, the Spring Fair is before and after the Spring Festival, which has some influence on Chinese enterprises.

But for European buyers, this is in the planning stage for the new year.

Good timing has made the February Paris spring fair more than expected.

Therefore, based on the achievements of last year's exhibition, merry has done enough homework for this spring exhibition in Paris and expects better results.

< /p >

< p > < strong > exhibition service "consistent" < /strong > /p >

At the end of P > 2013, consumers in both the US and European markets tend to develop towards moderate consumption, conservative consumption and sustainable consumption.

The rapid change of market demand will continue to push the industry to speed up pformation and upgrading. Enterprises need to work hard to improve the added value of products. How to give the product "art" flavor from design innovation and brand building, and how to give the product "technology" strength from the aspects of product functionality, weaving technology and market adaptability, is a topic of common concern for enterprises.

< /p >

< p > the current spring exhibition in Paris not only inherited the advantages of successive exhibitions, but also showed new characteristics.

According to the organizers, the exhibition area still set up the distribution area of popular trends.

Jindi Clothing Co., Ltd. from Sichuan, China, was shown on the Paris exhibition in autumn 2013. The effect was very good. On the first day, 17 buyers patronized their booths, and they also had a detailed understanding of the company's products. One of the buyers asked for 12 samples of down garments and was very interested in their products.

From this we can see that the independent original design, the use of new fabrics, and the exhibitors in the field of single products have achieved satisfactory results.

< /p >

< p > to consolidate and enhance exhibitors' exhibitors' effect, the organizers also provide 2015 spring and summer fashion trend manual for exhibitors to download and read.

The fashion trend manual consists of 70 pages, including fashion trends, fabrics, popular accessories and popular colors.

At the same time, to facilitate Chinese exhibitors, the Chinese version of this manual has been added to the English version, which has greatly increased the added value of exhibitors.

< /p >

< p > in addition, in order to encourage exhibitors to pay more attention to the selection of the exhibits and the arrangement of the booth, the organizers set up the "booth arrangement Award", which is selected by the art director of Frankfurt French company personally.

In recent years, the organizers have invited French professional market advisers to display exhibitions for exhibitors in view of the common problems of exhibitors in the Chinese exhibitors.

Exhibitors generally reflect that, after professional guidance, the exhibition of Chinese exhibitors has better adapted to the habits of European buyers, and the popularity of exhibition booths has improved significantly.

< /p >

< p > in addition, the organizers continue to intensify their publicity in Europe through various ways.

The spring News Center in Paris continues to open its doors to businesses.

Exhibitors put their corporate publicity materials in the news center to facilitate media coverage.

This publicity service has been actively responded by exhibitors.

Some exhibitors said that the exposure rate of enterprises in the European media has been improved, and the brand has been publicized and the corporate image has been better established.

< /p >

< p > with the change of the demand of exhibitors and the improvement of the organizers' performance, the spring exhibition organizers of Paris launched a number of activities to meet the needs of exhibitors and spectators.

Many exhibitors at the scene are actively involved in various activities to fully enjoy the high value-added services provided by the organizers.

< /p >