Franck City Shoe Sales Outlets Compete With Asian Goods

< p > recently, the sales situation of manufacturing industry of "a href=" //www.sjfzxm.com/news/index_c.asp "> Brazil < /a > is very slow, especially footwear products, most of the sales market is occupied by Asian commodities.

In order to compete with the footwear products produced by Asian countries, Francois, St Paul, Brazil, shifted the market strategy, focusing on investing in all kinds of products directly sold to consumers.

Thus, in the past 5 years, Franck city has appeared more than 60 outlets.

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< p > according to a survey by the Federation of Franco shoemaking industry, 70 of Franck's 467 footwear manufacturers already have their own stores, which is greatly improved compared to that of only 10 10 years ago.

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At the same time, according to the statement of Ana Teresa Arruda Rocha, the trade manager of the alliance, the sales situation has changed a lot. "P"

Because in recent years, major companies have come to realize that sales links need to be closer to consumers without losing important market share.

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< p > she thinks: "the trend of consumption is completely different from before.

In the past, the big companies may have two discounts a year, one in summer and one in winter.

But now, with the increasing popularity of consumer spending, they may hit six times a year to cater to consumer demand.

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At the same time, in the past 8 years, Brazil's < a href= "//www.sjfzxm.com/news/index_c.asp" > imported shoes < /a > the number of products increased by more than two times.

This phenomenon will undoubtedly exacerbate the competition between foreign products and domestic products.

In 2006, the number of imported footwear products in Brazil was 18 million 500 thousand pairs, but in 2013, the number of imported footwear products had risen to 39 million 100 thousand pairs.

According to the Union statistics, Vietnam, Indonesia and China are the three largest commodity importing countries in Brazil, accounting for 83% of the total imports.

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< p > in the face of competition with Asian commodities, Franck city's major a href= "//www.sjfzxm.com/news/index_c.asp" > shoe making company < /a >, such as "Free Way", has reorganized the internal structure of the company.

Caio Capobianco, head of sales development of the company, said: "nowadays, people are becoming more and more strict in their dress requirements. In pursuit of comfort, they can not abandon visual beauty."

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< p > by the end of 2011, the company opened a factory direct sales point to attract consumers to spend.

Although the number of sales 1000 pairs per month is slightly less than that of the 8000 monthly production, Capobianco believes its advantages are also very obvious.

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< p > the company found that the direct selling store is more like a new product laboratory: "in the direct selling process, we can get the most direct product feedback from customers, which can help us to evaluate the price of goods more accurately, and get valuable changes, such as which colors are most acceptable to customers.

If we sell these commodities wholesale, we will not be able to recognize these shortcomings and errors. "

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At the end of the P, the trade manager of the Franco shoemaking industry alliance concluded: "Brazilians are stricter in terms of the quality of the products they buy, and people can't buy two pairs of shoes a year, so this kind of direct selling store is very commercial."

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