Wang Yongfeng To Help San De Lay At The Beijing National Convention Center To Play A "Further New Height"

During the exhibition of ISPO BEIJING 2014 (a href= "http://sjfzxm.com/news/index_s.asp" > Tenth Asian sporting goods and fashion show /a), the St. Valentine's Pavilion attracted many outdoor enthusiasts' attention. < p >

In February 20th, its attention has reached its peak in recent days.

Santa Fe staff told reporters that the first leading technology product in the world -- solar technology ski suit, and the "mountain son" who had just successfully challenged Africa's highest peak, "a href=" http://sjfzxm.com/news/index_s.asp "> Wang Yongfeng < /a > came to the scene, so that St. Valentine attracted the attention of authoritative media such as China National Geographic magazine, tourism satellite TV, outdoor adventure, Sohu and so on.

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P > it is understood that since 2012, a href= "http://sjfzxm.com/news/index_s.asp" > st Frank > /a > signed Wang Yongfeng as the spokesperson for the Sevlae brand image.

For more than two years, St. Valentine has always advocated the idea of outdoors, which is closely linked to the concept of the whole people and the essence of outdoors. It combines the brand idea with Wang Yongfeng's spirit of never giving up and enterprising spirit.

This year, Saint Frey will continue to try to set up Wang Yongfeng professional outdoor benchmarking figures, advocating that everyone should explore and release or discover new things in the open air.

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"P > > 10 o'clock a.m.," a href= "http://sjfzxm.com/news/index_s.asp" lad outdoor group "/a, Chen Jiatai, general manager of St. flare, Wang Yongfeng joined hands with Wang Yongfeng to start a new era of" new heights "in San flair.

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< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201402/21/20140221102017_sj.JPG "/" < < > >

< p style= "text-align: center > > strong > Sevlae general manager Chen Jiatai (left 1) and Wang Yongfeng (middle) live dialogue < /strong > /p >

During the period of < p >, Wang Yongfeng said in an interview with reporters that his constant pursuit of mountaineering and outdoor challenge spirit is highly consistent with the inner spirit of the St. brand's pursuit of high quality outdoor products.

When asked about the view of St. brand's "further new heights" brand strategy in 2014, Wang Yongfeng said that for people, mountains are both an attraction and a challenge, because their mindset is different.

Everyone has a mountain in his heart and needs to surpass. From now on, there is a new height.

In the outdoor sports industry, he hopes to join hands with St. Paul, to keep forging ahead and to brand new heights, and ultimately to present a valuable national brand for outdoor enthusiasts.

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< p > > a href= "http://sjfzxm.com/news/index_s.asp" > Wang Yongfeng < /a > as the first Chinese Mountaineering person, it is unavoidable to speak on the outdoor exhibition site and talk about its views on professional outdoor products.

Wang Yongfeng first gave high praise and appreciation to the professional equipment support provided by Santa Fe in recent years.

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< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201402/21/20140221102028_sj.JPG "/" < < > >

< p style= "text-align: left" > "St. Valentine" is a well-known domestic professional a href= "http://sjfzxm.com/news/index_s.asp" > outdoor equipment brand < /a >. Its product design is the most touching concept, whether it is windproof clothing or hiking shoes, is based on the comfort, practicality and safety of the wearers, providing a good protection for climbers in the process of climbing.

In particular, this year, St. Valentine has brought many unlisted new products and technological innovations, which deserves our attention.

Wang Yongfeng frankly said that at present, St. Valentine's products are increasingly concerned about the integration of fashion and professionalism.

While satisfying the functional needs of people, it improves the fashion of products.

The product of this exhibition, the solar technology ski suit, is the high-end product in the peak hero series.

It embodies St. Valentine's latest and best outdoor technology. It uses polycrystalline silicon solar chips. It can usually charge mobile phones and MP3. Under severe and severe outdoor environment, the technology can also charge for heating clothing and communication equipment.

In addition, SYMPATEX and thermal radiation function design allows everyone to keep warm at any time and anywhere, resist cold and become an invaluable device in outdoor mountaineering.

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< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201402/21/20140221102037_sj.JPG "/" < < > >

< p style= "text-align: center" > < strong > Sevlae released rainbow technology products < /strong > /p >

< p > it has been revealed that in the future trend of outdoor clothing in San De Lai, the diversity of clothing will be brought into greater play through different designs and cross fields. This is also the goal of brand efforts, which ultimately serves us better.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201402/21/20140221102046_sj.JPG "/" < > > "

< p style= "text-align: center > > strong > Sevlae releases three series of peak heroes + outdoor travel + fashion life" /strong > /p >

< p > besides Wang Yongfeng's help, according to Santa Fe's staff, St. Valentine will also reach a strategic partnership with < a href= "http://sjfzxm.com/news/index_s.asp" > Land Rover Club < /a >.

"Further new heights" is a continuation of the mountain there.

Chen Jiatai pointed out that in the future, St. Valentine will combine quality resources such as China Mountaineering Association and Land Rover club to carry out a series of outdoor activities involving environmental protection, scientific research, education and other fields around "further new heights", with a view to continuously enriching the brand connotation.

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