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Zheng Yonggang: From Entrepreneur To Investor

2014/2/20 15:12:00 45

< a > target= "_blank" href= "//www.sjfzxm.com/" > clothing > /a > story > /strong > /p >
 looking back at some of Zheng Yonggang's past interviews, he seems to be somewhat reluctant for the diversified Chinese fir enterprises to be recognized as a clothing company, and once said, "making clothes is a very serious thing." Admittedly, clothing has long been a fully competitive industry. The diversification of various fields has really led Shanshan to a bigger stage. However, the story of the clothing factory is still the "prequel" of Shan Shan people. 
In 1989, Zheng Yonggang, director of the garment factory of Ningbo Yong Gang, was rescued by P. In many previous interviews, he said he would not do "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a ", but she was good at grasping market demand. After Zheng Yonggang took over, the garment factory changed its traditional traditional suit technology and produced a new suit of light, soft, and not easy to deform. It opened the market in Shanghai, and the sales of Chinese fir suit was very hot. 
Soon after, P became the leader of Chinese clothing sales. In 1996, Shanshan stock was listed on the Shanghai Stock Exchange, and it was also the first listed company in China's garment industry. Subsequently, the clothing products of Shan Shan are more diversified, and women's clothing, children's wear, knitted goods and leather products are coming to market. 
In 1999 P, the headquarters of Shanshan Group moved from Ningbo to Shanghai. It seems that the Firth of the clothing industry has made more changes at that time. Zheng Yonggang felt that the shortage economy had made the success of Shanshan suit, and the market gradually shifted from seller to buyer, and the increase of brand and the maturity of consumers' concept reduced the market share and influence of single brand. 
Less than P, Shanshan began learning Nike and other light assets companies in 1999, and gradually faded out sales and production links with the help of franchising, focusing on brand management. At that time, after several years of development, there are dozens of branches in the whole country. Franchising means that a group of Chinese fir people may be eliminated. It is conceivable that we must have the determination and courage to break the sales pattern of the original branches. 
After p to Shanghai, many brand strategies have been launched. Shanshan has gained some international brand management rights in the Chinese market, and has participated in the design and operation. So far, there are more than 20 international brands in Shanshan. Zheng Yonggang once told the media that they have run a lot of international brands, just like an enterprise has gathered many world brands to gather together. He hopes to realize the internationalization of the family of Shan Shan clothing in this way. 
 to the transformation of the comprehensive trading company 
 Zheng Yonggang's Thoughts on Shan Shan did not stop at the costumes. After the stable operation of the clothing brand, Zheng Yonggang, who was "idle", began to look for new paths. 
 the most noteworthy one is the technology and financial investment section of Shanshan, which is also the focus of Zheng Yonggang's current work. Shanshan technology is now the world's leading company in the field of lithium-ion battery materials and electrolyte. "One of the three boards you use now is my material." Zheng Yonggang said in an interview. 
 it is reported that Zheng Yonggang did not understand the complicated material science in the report at the beginning, but he was attracted by the potential huge market potential. Battery materials must be imported at high price. China is still blank in this field. So he bought the whole project at a high price. In 1999, Shanghai Shanshan science and Technology Co., Ltd. was born. Zheng Yonggang had shaken the production materials or batteries of Shanshan, but eventually decided to be materials, because as a material supplier, hundreds of lithium battery manufacturers all over the world would be potential customers of Shan Shan rather than competitors. 
 Shanshan technology now focuses on the automotive power battery. "Or make materials, directly supply materials to car manufacturers." Zheng Yonggang told reporters, "the world's mobile phone battery has not yet been powered by 20 thousand cars, so once the power battery is fully developed, it will show a series of geometric growth, and the prospect is hard to estimate." 
 Shanshan has a Chinese listed company in the field of science and technology, which is also considered to be the first project of Shanshan in the field of equity investment. In 2000, the acquisition of Zhongshan Yinghua by Shanshan was a listed company of the Chinese Academy of Sciences. Zheng Yonggang felt that the high-tech industry must be closely integrated with the National Academy of Sciences. 
 in the field of equity investment, there are many successful cases of Shanshan, such as Ningbo bank. In 2007, Shan Shan set up a special platform for equity investment - Shanshan venture capital was established, and targeted high growth projects, some of which have achieved IPO exit. In addition, Shanshan also set up a number of private equity funds in a joint venture way to invest in the two tier market. 
 the Bank of Ningbo landed in the A share market in July 2007 and brought huge returns to the fir. In addition to banks, Shanshan enterprises also invest in some funds and insurance companies in the financial field. 
 the time for opening up private capital in the financial field is coming. Shanshan is also applying for the establishment of private banks. Zheng Yonggang said that finance and industry are twin sisters. The industry can not do without financial support. In the past, finance was not open, and now there is an opportunity. Many private enterprises are eager to try. 
 "money is never enough, because the larger the scale of enterprises is, the greater the demand for floating capital is, and this is also inevitable." Zheng Yonggang said. He mentioned the financing difficulties of private enterprises and small and medium-sized enterprises, and the growth of Shanshan was very fast. It was also the earliest listed company and famous brand enterprise. Under these auras, they did not personally experience the financing dilemma. 
 in addition to the above two aspects, the diversity of Shan Shan also involves the development and trade of the park. In recent years, Shanshan has invested in Ningbo Shanshan Science Park, Zhongke Langfang science and Technology Valley, Wuhu Science Park and other science and technology parks, and Ningbo Shanshan branch, a high-tech business incubator. 
 Shanshan enterprise also built "outlets" with the real estate of Mitsui in Japan. In 2011, the Ningbo outlets Commercial Plaza opened. According to the introduction, Oteri J is a large discount shop for famous brand clothes, and also a large park suitable for weekend recreation in urban families. Shanshan plans to copy the 15~20 family to two or three domestic cities in the next few years. 
 when it comes to cooperation between Shanshan and real estate in Mitsui, Itou Tadamori, of course, has to be mentioned. In 2009, Shanshan and Itochu trading company achieved a comprehensive joint venture and cooperation. The two sides were closely linked in management, brand, technology, internationalization and other aspects. Itochu gained about 28% of the shares of Shanshan by about 758 million yuan. After the cooperation began, Shanshan came to several senior executives from Itochu commercial firm, and Itou Chuya adjusted the internal management structure of Shanshan. 
In 2010, P also helped Shanshan share the right to use the internationally renowned brand ELLE in mainland China and Hong Kong and Macao for five years. In 2011, Shanshan and Itou Tada joined forces to build the Ningbo high-rise, which is expected to be completed in 2017. 
At the beginning of the cooperation between Shanshan and Itochu, the market interpretation was that P entered the Chinese market through the channels and experience of Shanshan, and Shanshan borrowed its global business network and experience to enter the global market. But Zheng Yonggang's plan was not so simple. Shortly afterwards, he put forward the idea of using the Japanese business model to build a Chinese style business community, which is a new development strategy of Shan Shan. 
 what is Japan's a href= "http://sjfzxm.com/news/index_c.asp" > < /a >? Some of Japan's giant conglomerates are generally composed of three core components, namely the main banks, comprehensive trading companies and large manufacturing enterprises. As a core member of a comprehensive trading company, its shareholders and major shareholders are all financial institutions. The comprehensive business community plays the role of an industrial cultivator, and constantly nurturing new industries and companies. When the new company is mature, the business community will withdraw and give other care, because the comprehensive business community or the industrial organizer is responsible for building a complete industrial chain. Many well-known Japanese companies are born in this way. 
 Japan is short of resources. Therefore, the comprehensive business community has an important function to act as an intelligence agency of the consortium. It is the pioneer of expanding overseas market. Once the Japanese enterprises want to expand their market overseas, the consortium behind the consortium will use the local branches to assist for the first time. 
 the Japanese general trading company has no entity, mostly investment, trade and intermediary business. In order to achieve the goal of symbiotic and common prosperity, large conglomerates often have cross shareholdings or personnel exchanges. The intricate relationship is like a giant network, which makes the entire consortium competitive. 
 there are many misgivings about Zheng Yonggang's proposal to build a Chinese style business community. For example, there are also clothing and battery industries in Shanshan, and more importantly, behind the Japanese business community there are big financial conglomerates and big financial institutions. 
 Zheng Yonggang told reporters in Lujiazui that Japanese businesses are their learning direction, but they will have their own characteristics in the future because their genes are different. "The Japanese business community is unemployed. It is also the lifeblood of the national economy. The big conglomerate is like a father, the business community is like a mother, giving birth to children continuously, and the business community has nurtured a group of top 500 in the world. This is very interesting. The industrial chain between them is also very tight, but China is still alone in the era, so we still have a distance from them." 
 the Japanese business community has a very long view. Zheng Yonggang said that when most people do not know, the Japanese business community has already completed the overseas layout. "Our enterprises go abroad to buy mines. It is very likely that they have gone around the circle to go to Tokyo to talk. 30 years ago they began to study and act. We want to learn their level, not just to talk about it." 
The development path of "P" Shan Shan is from industry to investment, finance, trade and so on. In the future, there may be a different business model different from Japan. Zheng Yonggang said that Shan Shan will not expand more areas for the first time. {page_break} 
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 shaping the Chinese style comprehensive business community also reflects Zheng Yonggang's "transformation". Some media have described the mode of Japanese business community as "flexible". Inside the business community, every part of everyone is independent, but they are all taken care of by the mother of the business community. This is a division of labor and cooperation. 
Zheng Yonggang's personal significance to Shanshan is self-evident. He once was called "general Barton". But when he came to the new development path, he began to "let go". Now he emphasizes that he is not the chairman of any particular company, and he has to give professional matters to professional people. 
 "now is no longer a traditional enterprise concept. Before you were a factory director, then you went to work with a factory worker. Now the listed company is independent. You are a big shareholder. At the most, you should give some suggestions from the strategic position, based on compliance with the law." Zheng Yonggang stressed that listed companies have their own board of directors and shareholders' meetings, so they do not have to do so many things on their own. 
Less than P, Zheng Yonggang focused his energies on strategic decision-making, employing and actively innovating. 
 he has his own decision-making basis. In 1999, when Zheng Yonggang arrived in Shanghai, he did not choose to make lithium batteries, but he also had other options. But he saw that the country had special industrial planning for new energy and new materials, which meant that the country would have many preferential policies. According to him, the energy revolution was gambling. Now the automobile exhaust has brought serious pollution problems. So many places are suffering from haze. He feels that the power battery without exhaust will definitely have wider application. 
 "we are in a big scale now, technology is good, and we have begun to fully intervene in the automobile power battery. We must follow the national strategy." Zheng Yonggang said. 
, on the other hand, Zheng Yonggang also emphasized that seeking professional talents, such as technology, must cooperate with research institutes. "There have been a group of experts, a group of researchers doing that, you have to transform, to integrate with him, and then you open the market. The market is the strength of private enterprises, so that the mechanism can be reformed so that they can live and work in peace and contentment. This is what you do. You can't do scientific research, so we need to integrate resources and not be foolhardy in transformation. We can not think of where to go. After that, it is not Zheng Yonggang's domain. The enterprise is independent. He is not a manager, but a person who pays and integrates resources. 
 now that the financial industry is open, Zheng Yonggang said that Shan Shan has to take the lead in it. He originally invested in the financial industry, and now he will start to enter the field of business, but he does not start his own business. He will dig excellent financiers and even a whole team. 
 "your clothes can't be done, the battery materials can't be done, and the banks can't do it, so find a very talented person. This is the decision making by people." 
 > some media have written that Zheng Yonggang's decision making and the use of people's killer trick is to gather money and get together. He gave the shares to those professionals. The former turned into a master, and the work became more dynamic. His share gradually diluted from the original 90%, and his way of sending shares was also greatly affirmed by his wife. He said that Mrs. Cheng was more open-minded than him.