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China Children's Show Renamed International Division To Promote Professional Level

2014/1/21 14:37:00 47

Baby ShowBaby ProductsMarket Segmentation

Internationalization, specialization, distinctive features, success, leading baby products market vane


Review China Baby show In the course of development, every little action is undoubtedly an innovation. It has successfully guided the new trend of baby products market. In the end of 2011, the Cologne exhibition in Germany became a joint organizer and promoted the development of China's baby children to the international first-class professional exhibition and famous brand in the industry. In October 2012, the scale of China's baby show doubled, and the number of international enterprises and brands increased by more than 60% over the same period, and the launch of the "children's safety seat area" was the first to launch the "child safety seat area", which ended the history of the lack of an international professional promotion channel for the children's safety seat industry. In October 2013, the China baby show was introduced to maintain the advantages of children's cars and seat categories, while the "baby products Museum", the growth rate of children's children's furniture and other brands increased to 145%. In October 2011, the China toys and Baby Products Association, on the basis of successfully holding the China Toy Fair, carefully cultivated baby products category, and extended the China children's exhibition horizontally.


 


   The explosive growth of children's clothing category will be a new look for Chinese children in 2014.


 


It is understood that in 2014, China's children's exhibition time was 14-16 October, and the location was new in Shanghai. International Expo Center In the same period as the China Toy Fair and the brand licensing hall, the total scale will exceed 1 billion 200 million square meters, an increase of more than 20% over the same period. So what are the new trends in this category? The head of the organizer said without hesitation: excellent children's clothing enterprises and brands will spring up like mushrooms! Of course, this affirmative answer is not whimsical. The person in charge of this exhibition introduced the first international brand T stage show in 2013, and won the victory. The scene attracted French Catimini, KENZO, Hush Puppies, Nike kids, Skechers, Boss, Adidas, PUMA, Japan, China and so on, especially the Japanese brand new product was exhibited in China's first show, which was well received by the industry brand and buyers. This laid a good foundation for the construction of baby's children's wear area in 2014.


  The 360 day value-added service new matrix is completed to ensure that exhibitors are easy to get business opportunities.


For many years, the Association Exhibition area One of the characteristics of other exhibitions is the 360 day value added service. 2014年,协会将整合官方宣传平台:中国玩具婴童用品网、《婴童用品》杂志、微信“wanjuyingtongyongpin”、“ctjpa”等,第一时间传递童车、安全座椅、童床、喂养用品、洗护用品、婴童装等各个品类的新产品及其招商需求,并以专题推荐的方式,通过电子邮件等精准营销确保推广效果;其次,一如既往实施无缝推广计划,依托主流搜索引擎、知名媒体联盟、一二线婴童用品批发市场等,针对海内外代理商、批发商、婴童连锁以及百货、商超、网络渠道商等宣传,扩大展会知名度和影响力;此外,协会将继续举办婴童用品行业创“星”大赛,助力企业新品脱颖而出,并将首次举办儿童汽车安全座椅创意设计大赛,推动行业发展;还有,协会还将针对终端消费者、百货商场进行深度调查,发表年度权威行业报告,帮助海内外婴童用品企业把握市场发展趋势,准确决策,制 Win the future!

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