One Of The Success Factors Of Exhibition: The Name Is Good Or Bad.

< p > > a href= "//www.sjfzxm.com/news/index_z.asp" > exhibition > /a > successfully held. Good exhibition titles are also important. A good exhibition name, whether it is a show or an audience selection exhibition, will bring infinite convenience to the exhibition. The name of the exhibition can be divided into three parts: the basic part, the limited part and the subsidiary part. The basic part and the limited part constitute the main body of the exhibition name. < /p >
< p > the basic part is mainly used to show the nature and characteristics of the exhibition. The basic part is mainly composed of the basic words and their derivations and variant words mentioned in the exhibition mentioned above. In Chinese, fairs, exhibitions, fairs, temple fairs and fairs can be used as the basic terms of exhibitions. The nature and characteristics of exhibitions mentioned below are: < /p >
< p > < a href= > //www.sjfzxm.com/news/index_z.asp > exposition > /a >: comprehensiveness. The exhibition of modern forms is extensive, large scale, exhibitors and visitors. < /p >
< p > Trade Fair: trade. One or more related industries, with a large scale of small and medium scale, and a modern exhibition with trade and publicity as its main purpose, < /p >
< p > Exhibition: consumption. A modern form of exhibition with a small or medium-sized retail business as the main purpose, with one or more industries participating in the exhibition. < /p >
< p > temple fairs (including lantern fairs, Flower Fairs, etc.): consumption is the main. It is a traditional form of exhibition in towns and cities, which is composed of trade, retail, culture and entertainment. < /p >
< p > bazaar (including collection, ruins, etc.): consumption. The traditional exhibition held in rural areas is mainly based on the exchange of agricultural and sideline products, local products and daily necessities. < /p >
< p > exhibition time can be expressed in seasons and years, such as spring 1995, 1995, 95 and 1995. It can also be expressed in the way of session. < /p >
< p > exhibition sites are mostly represented by the names of cities or provinces or regions, such as Guangzhou China Export Commodities Fair, North China Economic and trade fair. < /p >
< p > the scale of exhibition is generally divided into international, national (National), regional and individual exhibitions. For example, Beijing international machine tool is an international scale. The Shanghai China art exhibition is a national scale. The North China Economic and Trade Fair is a regional scale (here, North China represents both location and scale). Larger than "international" is the "world". Chinese and Japanese are commonly called "universal nations". Recently, it mainly refers to the world exposition approved by the International Exhibition Bureau. China has participated in world fairs in other countries for many times. In 1999, Kunming World Horticulture < a href= "//www.sjfzxm.com/news/index_z.asp" Expo < /a > was held in Kunming. This is the first time that China has held a world exposition. < /p >
< p > exhibition refers to the scope of the exhibition. If the exhibition covers a wide range, including most industries in the economic field, it can be called an economic or economic trade exhibition. If the scope is limited to an industry, it can be referred to as an industrial exhibition, such as an agricultural exhibition or an industrial exhibition. The exhibition of the third industry has developed rapidly in recent years, but it has not yet formed an independent category. The western countries' habit of exhibition on the third industry is called economic activity exhibition. If a href= "//www.sjfzxm.com/news/index_z.asp" > exhibition < /a > content is limited to a certain industry, such as heavy industry and light industry, it can be used directly, such as heavy industry exhibition. As for the content is limited to a professional, such as mining equipment, watches and clocks, can also be used directly. We should pay attention to the proper use of "content" words. The use of too wide will leave a false impression on the visitors, but may not be willing to participate in the next exhibition, which is not conducive to the future development of the exhibition; the use of too narrow will weaken the impact and effect, because some of the audience is not attracted. This is also unfavorable to the development of the exhibition. < /p >
< p > the subsidiary part is the supplement of the limited part, which concretely explains the time and place of the exhibition. The most common thing is to mark the specific date of the exhibition with small bodies. For example, March 15th ~3 18. There are also some specific locations, organization units and so on. The names of many exhibitions are abbreviated. For example, the English abbreviation of Beijing international exposition is BIE, which can be used alone. But if placed in the full name, it should be regarded as a subsidiary part. < /p >
The name of the exhibition consisting of the basic part and the limited part can clearly express the main meaning of the exhibition, so in most cases, the subsidiary part can not be used. P < /p >