Pathfinder 15Th Anniversary Sheng Faqiang'S Interpretation Of Innovation Strategy

< p > recently, the 15th anniversary celebration of the Pathfinder with the theme of "Yong Zhu and exploring the way of dreams" was held in Beijing Jiuhua Spa & Resort.

Mr. Sheng Faqiang, the founder of the Pathfinder, Mr. Wang Feng, the brand spokesman of the Pathfinder, brand dealers, suppliers, investors, media guests and other cooperative agencies and explorers management team and staff representatives attended more than 1200 people.

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< p > this event includes four sections: "Thanksgiving, responsibility, cooperation and innovation". It has not only awarded many awards such as gold medal staff, gold medal customers, gold medal suppliers, gold medal R & D partners, gold medals cooperation media, but also started the establishment of the public fund and the innovation strategy of the explorer.

On the day of the celebration, Wang Feng, a rock music Pathfinder, came to the scene and gave a deep interpretation of the classic song, "brave heart", which pushed the activity to the climax.

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< p > < strong > Pathfinder < a href= "//www.sjfzxm.com/news/index_c.asp > > management team < /a > 15th anniversary starts photo < /strong > /p >

Less than P, there is no such thing as thousands of miles.

The passion of the whole venue was ignited in a flash with the video of 15 years' entrepreneurial journey.

In the past 15 years, life is an inevitable circle. It is a process of painstaking accumulation and continuous innovation for the Pathfinder. It is also a great mark of cooperation and responsibility.

As an outdoor brand that ranks first in the sales volume of similar products in China for five consecutive years, Pathfinder has made remarkable achievements after another 15 years.

In the future, Pathfinder should not only be "strong" on the basis of the original, but also "do excellence" further.

The comprehensive outdoor innovation strategy, which is fully launched, will open a new chapter in history.

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< p > < strong > explore fifteen years, bravery every step < /strong > /p >

In the celebration, Mr. Sheng Fa Qiang reviewed the hard development course of the Pathfinder in the past 15 years, thanked the community for their consistent support for the 15 years of the Pathfinder, and won the applause of the guests at the meeting.

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< p > > a href= "//www.sjfzxm.com/pioneer/" > Sheng Qiang Qiang < /a >, said: "the Pathfinder named for the company and the product at first," implies "bold innovation and the best in the world".

In the twinkling of an eye, the Pathfinder is fifteen years old. In the past fifteen years, Pathfinder has gone through a road of exploration.

From the first tent in 99 years to the first franchised store in 03 years, from the exclusive product of the north and south polar expedition to 09 years, we successfully landed on the gem, and now it has been ranked first in the sales of similar products in China for five consecutive years, and has become the first domestic and foreign enterprise to cross the one billion major points.

After the listing, we have taken another important step in our strategy.

Pathfinder, agenno, Discovery have formed a multi brand structure of Pathfinder. Today we are embarking on the strategic planning of online outdoor travel service. "

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People who have not forgotten to dig wells in water for fifteen years have not only actively shared the results with their employees, but also extended the idea of sharing to dealing with partners and even the whole society, and took the responsibility of environmental protection and social responsibility as an important part of the culture of Pathfinder. P

He added: "in terms of staff, in addition to the five guarantees and one gold guarantee system stipulated by the government, the Pathfinder also set up employee care funds such as" employee housing allowance "," children's education fund "and" loyalty award ". Meanwhile, a number of equity incentives were offered to professional managers and core staff. In public welfare undertakings, public welfare activities such as" protecting the Hoh Xil Tibetan antelope "and" Alashan ecological improvement "were launched, and went to Wenchuan, Yushu, Ya'an and other disaster relief frontline, giving full support to manpower and material resources.

In 2013, the company decided to take up 1% of the net profit of the company every year for the public welfare fund of the Pathfinder.

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< p > < strong > build the outdoor ecosystem under the Internet thinking, < a href= "//www.sjfzxm.com/news/index_c.asp" > Pathfinder < /a > open the outdoor innovation strategy < /strong > /p >

< p > Sheng Faqiang put forward the strategic conception of "building an outdoor ecosystem under the Internet thinking" on the day of the celebration, and elaborated on the great outdoor innovation strategy that the Pathfinder is about to start in the future.

Focusing on three aspects of product innovation, technological innovation and strategic innovation, we should create an innovative strategic framework for multi brand, outdoor service platform and outdoor vertical electric business. The comprehensive integration of Internet operation mode will not only make the Pathfinder further "stronger and better", but also enable consumers to enjoy the benefits and convenience of the Internet to the greatest extent.

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< p > first, build a multi brand system and penetrate the market from multiple angles.

According to the individual needs of consumers, we should increase the innovation of products and technology, extend the high-end outdoor leisure market, focus on self driving, camping, adventure sports DiscoveryExpedition brand and focus on outdoor riding sports on the basis of the original core brand "Pathfinder".

Take the Pathfinder, arkeno and DISCOVERY as the main brands, and form complementary relationship in brand positioning, design style, target customers and market segmentation, so as to further cover the target consumer group, further enhance the market share and achieve the penetration of products into multi-level market.

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< p > secondly, improve outdoor service platform and improve service quality.

Making full use of the advantages of the Internet and digital resources, we build a service platform for outdoor outdoor sports and deep experience travel based on the strategic holding outdoor activity website green field network.

This platform not only provides customers with splendid outdoor activities, but also expands the suppliers with the leader team as the basic unit model, providing full range background services including activities publishing, booking system, personalized customization and so on, and constructs an effective platform for benign communication between consumers and enterprises.

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< p > at the same time, we should tap the resources of Outdoor Vertical electricity providers to maximize the sales level.

On the one hand, we should make full use of Taobao, Jingdong, Dangdang, excellence, patting, shop No. 1, excellent purchase and post music platform resources to develop online distributors and agents. On the other hand, we will launch various forms of annual goods online to stimulate sales growth; third, based on the current leading position in the field of electric business and the development of outdoor sports platforms, we should seize the entrance to close communication with customers and realize the sale of outdoor equipment in the whole industry.

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