Wenling Reviews Through Distinctive Regional Brands

< p > 2008, our city has won the honorary title of "China shoes industry famous city" < a href= "//www.sjfzxm.com/news/index_p.asp" > Wenling < /a > characteristic area.

In December 11, 2013, experts from the review group of "China footwear city Wenling" carried out a re examination of the regional brand of our city.

The review team went to the Taizhou entry exit inspection and Quarantine Bureau, Wenling shoe laboratory, Wenling shoe industry building, Taizhou flying eagle Shoes Co., Ltd.

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< p > in the 5 years after being named "China a href=" //www.sjfzxm.com/news/index_c.asp > shoes industry < /a > famous city, the scale of shoemaking industry in our city has grown steadily.

Last year, the number of shoemaking enterprises in the city reached more than 6000, an increase of more than 1000 over 2008.

The city's shoe production reached 1 billion pairs, an increase of more than 200 million pairs in 2008 and an output value of 27 billion 880 million yuan.

The regional brand effect is also gradually expanding. The quality improvement project of children's shoes is awarded the national demonstration project by the State General Administration of quality supervision, inspection and quarantine. It has become one of the first batch of national 10 class key products quality improvement demonstration projects.

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During the period of < p > 5, our footwear industry has made remarkable achievements in the growth of foreign trade and industrial support.

Among them, the shoe material market in Hengfeng has developed into a specialized market which integrates the wholesale, retail, storage and pportation of shoes and raw materials, and shoe machine sales and sales. The annual turnover is about 13000000000 yuan, which has become one of the largest shoe material markets in China.

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< p > next stage, concentrating superior resources, increasing support and cultivating leading enterprises are the key tasks of shoe industry in our city.

By the end of 2015, our city will strive to increase the annual output value of more than 500 million yuan, < a href= "//www.sjfzxm.com/news/index_c.asp" > shoes enterprises < /a > 1, 300 million yuan or more 2, 100 million yuan or more 20, 50 million yuan or more 30.

In addition, it will also guide small and medium-sized shoe enterprises to turn to the production of intermediate products, and develop in the direction of "small and specialized", "small and fine", "small and strong", so as to drive and enhance the overall quality level and core competitiveness of the shoemaking enterprises in our city.

Further making the brand, making the best products and doing the best service will also be the direction for the next stage of our footwear industry.

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< p > under the influence of international economic situation, shoes industry has no boom in machinery, automobile and motorcycle fittings. However, the shoe enterprises that survive through developing new products, improving product quality and improving management efficiency will have a dawn.

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< p > in the eyes of many people in the industry, there will be some improvement in the quality of footwear companies, such as the ability to develop new products, the quality control of products and the enterprises in place.

They have a very rigorous process from selecting shoe styles to deciding how many orders they want, and then selling them to the last shelves, and this cycle takes about a year.

First of all, the demand for customers is increasing. Because of the reduction in orders for two consecutive years, the inventory of these large chain retailers has also been almost depleted.

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< p > after examination, our city passed the review review yesterday.

Around the future development of footwear industry in our city, the experts suggest that we should further enhance the brand awareness of enterprises, strengthen the cultivation of leading enterprises, give play to the leading role of leading enterprises in the regional economy; strengthen independent innovation, cooperate with the famous colleges and universities, establish brand of production, research and research, defuse product homogeneity, pay attention to the protection of intellectual property rights, strengthen vocational education and training, improve the quality of industrial teams, formulate policies for introducing talents, and provide manpower support for industrial pformation and upgrading.

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