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Interpretation Of The Story Behind Louis Weedon'S One To One Wechat Marketing

2013/11/6 20:29:00 38

Less than P, just a few days ago, I wanted to buy a Alma BB of < a href= "//www.sjfzxm.com/news/index_c.asp" > Louis Weedon < /a > to my family. Although the new light world was just 15 minutes' walk from my apartment, I still opened the Louis Weedon public micro signal in WeChat, asking about the stock situation of each other. When the customer service personnel quickly directed me to the best purchase at Wangfu Peninsula store, I was proud of my decision and realized that Louis Weedon's one to one public micro signal strategy had begun to work. 
 a few days ago, the brand signed a memorandum of cooperation with Taobao to fight against counterfeit products. Earlier, LV was not the first brand to enter the social a href= "//www.sjfzxm.com/news/index_c.asp" network marketing /a domain. However, when it decided to enter the market, the publicity that spread all over the world and all fields quickly created a new upsurge. From the show to the single product, LV returned to the cusp, and the industry worried about the impact of excessive publicity on the brand image did not happen. 
 if Louis Weedon has taken a strong attitude in the strategy of micro-blog, then in the operation of public WeChat, it has been low-key and directly returned to the most fundamental problem -- sales. While many brands use public micro signals to publicize the brand image and hope to establish closer ties with users, LV's approach is very simple. It has established a strong network customer service team to respond to any potential purchase needs in time. 
 < < a href= > //www.sjfzxm.com/news/index_c.asp > > WeChat < /a > public micro signal and circle of friends. To be honest, I am tired of it recently. Countless passages, interesting stories, soul chicken soup and old events are full of them. It seems that the situation of micro-blog's disease seeking and forwarding two years ago repeats itself again. For my friend, I may be a little more tolerant, but I don't like it for a daily issue of constellations, designs, psychology, only to get the official WeChat of novelty users. Of course, Louis Weedon's lofty status in the fashion industry has determined that it will never be possible. In fact, I think this is not a wise move at all. 
 although it must be admitted that the "one to one" signboards do, in a way, conform to the users' psychology and make them feel better, but Louis Weedon's public micro signal is not intended. It is more pragmatism, and therefore more passive, so as to avoid shooting at random. This is another way of thinking. When the whole Internet industry is widely rumored that WeChat will be the next big hit after micro-blog (please note that it is not a substitute for micro-blog), many brands are turning their attention to the other side. LV obviously has confidence in micro-blog brand. So the development direction of WeChat is not a single network marketing strategy, it is related to the development of micro-blog. 
 WeChat is the service platform. Micro-blog is the propaganda platform. Although we are more likely to receive micro-blog information in our daily life, the WeChat public account may be the one that really helps you. Compared with the replaceable information of micro-blog, once you get used to the existence of this one to one service platform, it will become more difficult to get rid of it, just like once you have taken the business class, it will be very difficult to go back to the economy class. 
 public micro signal development to today, Tencent has been exploring its development direction, not long ago, officially divided into "subscription number" and "service number" these two kinds. Before that, almost all brands were developing on the route of subscription number, but Louis Weedon saw the other possibility of the brand WeChat public. He first took himself into a "service number". How can a brand with such a forward-looking vision and a hot brand succeed in the Internet age?