Have You Seen The Business Opportunities In The Embarrassment Of Old Clothes?

< p > some shopping malls have opened the old age < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > counters to grab the "sunset cake".

Embarrassment one: style < /p >

Before the P Festival, I want to buy "a target=" _blank "href=" //www.sjfzxm.com/ "clothes" /a "for my elderly parents. However, I believe that many people have encountered such embarrassment. To buy in department stores, the price is not cheap, hundreds of thousands, or even thousands of yuan, and the style of clothes looks too old in the wholesale market.

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< p > < strong > embarrassment 1: style < /strong > < /p >.

P > < strong > for a half day did not buy suitable clothes < /strong > /p >

P, a 63 year old mother of Daping Hengda, is a retired doctor who is a community active element in singing, dancing and playing balls.

When traveling with children and grandchildren, they also make up their make-up and dress more fashionable. Many people say that she looks at most 50 years old.

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< p > "now the clothes of the elderly, regardless of the shopping mall or wholesale market, are very old-fashioned and have no personality. < a target=" _blank "href=" //www.sjfzxm.com/ "> cloth < /a > is also bad.

Clothes that are 60 years old can also be worn by 80 year old people.

Although Aunt Chen is fashionable, she can not tell a famous old a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" brand.

She says she always worries about buying clothes, and doesn't know where to get the right ones.

Once, an old neighbor in Jiangbei introduced a shop that made cheongsam. She thought the style was OK. Most of the clothes were custom-made there.

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"P" this year's national day, Nanping Convention and Exhibition Center has a clothing exhibition. Aunt Chen has gone around with some older sisters, and has not bought the right clothes for a long time.

Aunt Chen said that those clothes at the exhibition were old fashioned, which made the "rich" figure of the old man exposed and very old.

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< p > Chen's argument coincides with the findings of some agencies.

The reporter found such a survey data on an elderly website: 76% of the elderly showed that the dissatisfaction of clothing styles was mainly manifested in the parts of the chest, waist, abdomen, buttocks and upper arms. The other dissatisfaction was "color monotonous" accounted for 35.6%, "high price" accounted for 25.7%, and "poor quality" accounted for 14.9%.

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< p > interpretation > < /p >.

< p > the style is old-fashioned because there is no professional a target= "_blank" href= "//www.sjfzxm.com/" > designer < /a > /p >

Cheng Qifei, P, a famous clothing brand of Chongqing fashion group, said that there are now fifty or sixty year old people who are buying demand. Many of them are knowledge-based women. They are very fashionable.

However, at present, most of the elderly clothing manufacturers are still in the traditional stage of clothing production technology. For the elderly, < a target= "_blank" href= "//www.sjfzxm.com/" > Fashion Designer < /a > rarely, it is really not fashionable, this is indeed an embarrassment.

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< p > "clothing designer's income is linked to sales, design a set of clothing for the elderly, if the sales volume is not large, the designer's income will be greatly reduced, and no one will do it."

Our city's a target= "_blank" href= "//www.sjfzxm.com/" > brand clothing < /a > the responsible person of production enterprise revealed that it is hard to find young fashion designers, let alone look for elderly fashion designers.

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< p > < strong > embarrassment two: price < /strong > < /p >.

< p > < strong > mother sees the price turn around and goes away < /strong > /p >

Less than P, fashionable clothes for old people are often embarrassed by price.

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< p > "whenever you call your mother to buy clothes at the department store, she complains that it is too expensive to buy it on the stalls outside the nearby farmers' market. Sometimes she will also invite some elderly people in the district to buy pants or something in Chaotianmen."

Speaking of buying clothes, Ms. Deng, who lives at 1 Shuangfeng mountain road, also complained.

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< p > Ms. Deng said that before the national day, she took her 65 year old mother to a large department store to buy clothes.

The old mother was very interested in a piece of clothes. When she looked at the price of more than 700 yuan, she turned around and left.

The old mother said she went to the farmer's market to buy a dress, as long as 70 yuan.

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< p > Ms. Deng said that she looked at the clothes for the elderly in the shopping mall, mostly in hundreds of thousands of yuan, and less than 300 yuan.

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< p > interpretation > < /p >.

< p > less clothing sales for elderly clothing, higher price < /p >

< p > reporter survey found that in our major department stores, clothes under the age of 60 are better to buy, and clothes for people over the age of 60 are more difficult to buy.

Because in the major department stores, there are very few clothes for senior citizens. Middle-aged clothing is very old. In fact, it is worn by middle-aged women aged 30 to more than 40.

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< p > for the problem of the high price of clothing for the elderly, our city's one hundred goods store official said that the major shopping malls are mainly targeted at middle and high-end consumer groups, mainly young people and middle-aged people.

There are not many elderly people who like to go shopping, and the price of clothing for the elderly is rather high.

Therefore, many shopping malls generally do not move on clothing consumption for the elderly.

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< p > < strong > embarrassment three: online shopping < /strong > < /p >

< p > < strong > Internet users do not buy much of the Internet. < /strong > < /p >

< p > not old fashioned or expensive. It is difficult for old people to buy the right clothes.

So, what about the popular online shopping? Reporter survey found that at present, online clothing for the elderly is really quite many, the style seems to be more fashionable, the price is not expensive, from tens of dollars to more than one hundred yuan of the mainstream.

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< p > reporters saw on Taobao's website that there are many people buying these old clothes, such as a mother's coats priced at 78 yuan, and 237 people pay for them.

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< p > "I heard that the Internet is cheap, but I will not surf the Internet."

Aunt Chen, who is fashionable in fashion, has no choice for online shopping this time.

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< p > Aunt Chen told reporters, "now the more than 60 year old aunt, who has knowledge and culture, does not have access to computers when she is young. Therefore, she will not have enough Internet access."

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< p > Aunt Chen said that these old clothes sold on the Internet are mostly bought by the children and grandchildren of the elderly.

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< p > < strong > reply > < /strong > < /p >.

< p > < strong > store set up elderly clothing counters < /strong > /p >

< p > according to statistics, by the end of the twentieth Century, the number of elderly people over 60 has reached 130 million, accounting for 10% of the total population.

Clothing industry insiders say that the consumption of clothing in the silver age will become a sunrise industry in the future.

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< p > for this, some businessmen in our city began to rush to eat "sunset cake". Under the heavy siege of many young and middle-aged brand clothing, they opened up a place to set up clothing counters for the elderly.

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< p > > on the third floor of the 100 hundred Linjiang shopping malls, a special area for the elderly women's clothing was set up. A total of dozens of old women's clothing brands were sold centrally, becoming a major business feature of Linjiang.

On the Double Ninth Festival, they also launched promotions for middle-aged and old women's clothing, and then hit 20 percent off on the basis of current prices.

Jiangbei heavy hundred also opened a half storey to do middle-aged and old women's clothing.

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< p > to grab the "sunset cake", a senior member of our city department store said that the elderly people are becoming more and more fashionable and their consumption consciousness is becoming stronger and stronger.

For < a href= "//www.sjfzxm.com > > old clothes > /a >, many shopping malls have to give up their old chicken ribs. Some of them are trying to open up a field to test, and have breakthroughs in style and price.

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