Russian Shoes 80% Rely On Imported Consumers To Pay Attention To Style.

< p > ObuvRossii CEOAntonTito of Russia recently wrote about Russia's "a target=" _blank "href=" //www.sjfzxm.com/ "shoes" /a "sub Market Overview and the Russian people's footwear habits: < /p >

The consumption habits of Russian consumers have undergone a series of changes in the past ten years. For example, the average number of shoes purchased by Russian residents increased from one pair to three pairs each year on average.

Experts say Russia's < a href= "//www.sjfzxm.com/news/index_c.asp > shoes Market < /a > total amounts to 25 billion US dollars a year, becoming the third largest market after food and a target= _blank href= //www.sjfzxm.com/.

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In the early years of P, the fashionable consumers in Russia tend to focus their attention on the attractive shoulder and short skirts. Therefore, the shoes of the shoe shop are usually of a single style, with the same color of "a href=" //www.sjfzxm.com/news/ "high heels" /a "or black shoes.

In the early years, most consumers in Russia only considered the durability of shoes and paid less attention to shoe styles.

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< p > according to the survey, the average European resident buys 5 pairs of shoes annually, while the average American buys 7 pairs of shoes each year.

European shoe shops often offer shoes of different colors and styles, and the color and style of shoes change along with the seasons.

By contrast, the color of Russian shoe stores is very simple.

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In the spring and Autumn period, Russians often wear black, brown, gray or dark blue shoes, which is directly related to the weather conditions. P

At the turn of the season, Russians seem to have trouble matching shoes.

But in summer, things changed and Russians wore shoes of different colors.

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< p > to understand the historical situation of < a href= "//www.sjfzxm.com/ > > the Russian shoe market < /a > is conducive to explaining the main development trend of the shoe market nowadays.

In the former Soviet Union, Russian shoes were mainly made in China, when Russia produced tens of millions of products every year.

At that time, although people often wore strong and comfortable domestic shoes, they did not forget to search for some fashionable imported shoes. But in those days, imported shoes were very easy to buy.

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In the last century 90s, after the collapse of the Soviet Union, the Russian market was overwhelmed by all kinds of cheap and poor quality Chinese shoes, so the Russians seemed to have no other choice but to buy these Chinese shoes. P

At this point, the competitiveness of Russian shoe factories has declined, and the output has been substantially reduced.

In the mid 90s of last century, a new shoe factory began to appear in Russia.

Thanks to the huge devaluation of ruble in 1998 after the financial crisis, the prices of imported shoes soared like rocket, so Russian domestic shoes gained a good competitive advantage.

However, Russian shoe makers are not very concerned about the style of design. They mainly focus on making durable, practical and cheap shoes.

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< p > at the beginning of this century, the high quality < a href= "//www.sjfzxm.com/" > European shoes < /a > began to appear in the Russian market.

These European shoes are of various styles and varieties, and the styles and styles of European shoes are also changing during the season.

At this time, there are more and more Russian consumers concerned about the design styles of shoes. Therefore, under the strong competition of European shoes, Russian shoes with a single style have gradually lost their positions.

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< p > nowadays, 80% of the shoes in the Russian market are imported.

Among them, the shoes made in China occupy the largest share.

The world produces 13 billion pairs of shoes every year, and China produces 11 billion pairs of shoes every year.

By contrast, Russia made only 104 million pairs of shoes in 2012.

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< p > Russian women are the biggest customers in the shoe market. Their purchase of < a href= "//www.sjfzxm.com/" > shoes < /a > account for 70% of the adult shoe market.

The average Russian woman buys three to four pairs of shoes a year. Even so, this figure is also behind the fashionable European.

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Russia has a vast territory and different climate among different regions, so the styles of shoes worn by Russians are also different from that of P.

For example, in Moscow and St Petersburg, the winter is extremely cold and the ice covered roads are covered with ice chemical agents, so the cotton or suede shoes are not suitable for wear in these two areas.

In the mountains of Siberia and Ural, the weather in winter is colder, the snow falls more and the air is drier. Therefore, lint shoes are popular among the two regions.

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Residents in small towns tend to earn less income than P, so they try to choose shoes that are suitable for many occasions.

Small town residents often walk out and wear shoes quickly. They like to buy shoes that need no special maintenance and keep their appearance for a long time.

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< p > the most popular shoes in Russian market are shoes that are medium priced and reflect the latest trend of design.

These shoes are not only reasonably priced, but also keep up with the latest trends in fashion, so they are widely welcomed by consumers.

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"P > the gradual increase of the income of Russian residents, they are increasingly concerned about the popular design style and fashion trend. Russian consumers will follow the aesthetic standards rather than the practical standard < /p > when they buy shoes.