Quanzhou Shoes And Clothing Industry Introduces "Foreign Design" To Win The Product.

< p > If a few years ago, Quanzhou's < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > clothing enterprises to channel as king, in recent years, the industry encountered "cold current", enterprises have turned back to do "internal strength", and more emphasis on the development and design of heavy products.

As a new outdoor product industry, in the past few years, after laying the brand foundation, this year also began to base on product design. The reporter learned from the industry that the outdoor brand has signed the European design team.

The industry believes that today's shoes and clothing enterprises have entered the "product era" and will invest heavily in product development and style design.

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< p > < strong > introducing "Ocean Design" < /strong > < /p >.

< p > in the last week's order meeting held by the lions, a link attracted the attention of the industry. Xu Rongsheng, the chairman of the company, formally signed a contract with a European design team. The two sides will cooperate to develop the original pattern and manuscript design of the theme < a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" combined with the theme of the future activities of the brand. Later, a lot of bionics will be used to integrate the European original design concept into the product.

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< p > "this is a Swiss design team, and also designs products for the international outdoor brand. This cooperation, we will work hard to create a perfect outdoor travel equipment that integrates professional functions, fashion and comfort."

Xu Rongsheng said that the team will provide patterns and manuscripts, and the whole process of product development checks, "this can achieve the internationalization of products, brand will further enhance."

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Not long ago, P learned from llon company that Li Lang has invited Armani's "a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a "to act as the design consultant of the company and put forward suggestions for improving the company's product design.

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< p > in fact, a few years ago, international design power has entered Quanzhou's industry.

Many enterprises such as left bank, XTEP, click tick children's clothing and so on have strategic cooperation with the international design team in itinerary design.

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P > < strong > Product subduing < /strong > /p >

< p > "whether it is the reform of the order meeting or the upgrading of the channel, we are trying to get closer to the market, closer to the needs of consumers, and design products that meet the needs of consumers."

Hu Chengchu, vice president of Li Lang, said that only by doing product design well can we win the market.

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Zhang Yiyu, the brand leader of Tian Po Lun outdoor brand, believes that the value of the brand is ultimately reflected by products. P

"If the design style can lead to popularity, the brand is first-class."

He believes that more and more enterprises choose to cooperate with professional design institutes, which can broaden the international view of enterprises and enhance brand image.

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< p > Xu Rongsheng also said: "now the industry has entered the product era. In order to avoid homogenization, we all pay more attention to product development and style design, so that we can have differentiation so that we can get closer to the personalized needs of today's consumers."

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< p > the industry believes that this is a growing trend in Quanzhou's clothing industry. Because of the increasingly obvious internationalization trend, consumers are more and more fond of decorating their a target= "_blank" href= "//www.sjfzxm.com/" > dress "/a" with the international fashion elements. Quanzhou clothing brand tries to expand its overseas influence through this investment, and narrow the distance between domestic clothing and international fashion trend.

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