Tianjin Clothing Brand Advantage Is Still Insufficient, Industrial Structure Needs To Be Optimized.

< p > < strong > brand superiority is still insufficient. < /strong > < /p >

< p > reporter has learned in the interview that although the present "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing" /a "industry has such famous brands as" China famous trademarks "such as Ying Da and Miguel and so on, such as" famous trademarks of China ", such as" famous trademarks of China "," Tianjin famous brand "such as" rich man "," fly "," Nicks "," white rose ", and many famous brands such as" Dawei "," Tang Pu le "," Fu Feng "," Yongzheng "," Jin Hong Da ", etc., but compared with provinces such as Guangdong, Shanghai and Beijing, the advantages of brands in terms of popularity and added value are not outstanding.

According to industry sources, in fact, in many popular categories such as suits and casual wear, the products of Tianjin's local brands are not inferior to those of some brands in the south, whether they are fabrics, workmanship or styles. However, because the brands are not "loud enough" and "not enough", even half of the price can not be recognized by more consumers.

In addition, export and foreign trade enterprises, which occupy an important share in the garment industry of our city, do not basically have their own brands. Most of them belong to the labor-intensive processing enterprises with low technology content and low profits.

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< p > < strong > the industrial structure needs to be optimized < /strong > < /p >

< p > through the latest development report of the garment industry < < /a > > < < a > href= > > > by the Tianjin clothing trade association, we know that as of last year, the number of garment enterprises in Tianjin was nearly 2000, and the number of employed workers exceeded 140 thousand, plus the number of people engaged in garment industry directly or indirectly in 900 thousand aspects, including fabric purchase, clothing design, market development, store design, wholesale and retail, logistics and pportation, import and export trade, brand agency and so on, with a business income of 31 billion 147 million yuan and a production value of 9 billion 100 million yuan, and the whole industry has a fairly large scale.

But it is understood that from the industrial structure analysis, Tianjin's clothing industry does exist many deficiencies.

First of all, although there are many garment enterprises in Tianjin, but small scale, good quality inspection results of leading enterprises, it is also very difficult to play a stimulating role in the industry.

In addition, Tianjin garment industry chain is incomplete is also a prominent problem.

Insiders told reporters that at present, the self-sufficiency rate of the middle and upper grade garment fabrics in the clothing industry of Guangdong is relatively low, resulting in the selection of garment enterprises' < a href= "//www.sjfzxm.com/news/ > fabric > /a > to purchase goods in the areas such as Guangdong, Jiangsu and Zhejiang, and the lack of related products such as knitted products, garment accessories and so on. It also makes the cost of a href=" //www.sjfzxm.com/news/index_c.asp "> garment enterprises < /a > increase, and the competitiveness of products is not strong.

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< p > < strong > expectation at the policy level < /strong > < /p >

< p > in the interview, the reporter also learned that most of the garment enterprises in this city expect the industry to be good at the policy level.

Taking the financing difficulty which is generally reflected by the clothing enterprises as an example, the survey shows that one of the main reasons for the rejection of loan applications by financial institutions in Tianjin is that there is no suitable guarantee and lack of collateral approved by financial institutions, and some financial institutions attach great importance to mortgage and guarantee, which makes it difficult to solve the financing difficulties of garment enterprises.

Some clothing enterprises have told reporters that Tianjin clothing enterprises have a large number of "China famous trademarks" and "Tianjin famous trademarks". Similar to these intangible assets in many other provinces and cities have been able to obtain mortgage loans, but most Tianjin financial institutions do not recognize this form.

A survey conducted by the Tianjin clothing trade association also showed that 31.5% of the private a href= "//www.sjfzxm.com/news/" > clothing enterprises < /a > had encountered obstacles in the course of Tianjin's operation and development, and 76% of the private enterprises expected the government to provide tax incentives.

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