Vertigo Clothing "Suggested Retail Price"

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< p > a "recommended retail price" of more than 300 yuan < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >, after bargaining, it can be bought for tens of dollars, the contrast is amazing.

Less than P, "the proposed retail price" has made many customers feel dizzy. In view of this strange phenomenon, we visited the shopping malls and shops in Datong recently.

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< p > strong > vertigo < a href= "http://sjfzxm.com/news/index_s.asp" > suggested retail price < /a > /strong > /p >

< p > Datong city Dongguan clothing world distribution sweater rack, all the goods on the tag are marked "suggested retail price", ranging from 380 yuan to more than 1000 yuan.

Pick up one piece, and the clerk said, "we sell it strictly according to the manufacturer's suggested retail price. If we do not sell it, we will lose money."

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< p > near the South Gate of Datong Park, all kinds of clothing stalls on one side of the street.

A stall owner approached us and said, "the price of the proposed retail price is too ridiculous. It is intended to be shown to the customer. If you look at the 280 yuan price tag, you must take it 60 yuan if you want to buy it."

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< p > strong > suggested retail price is the manufacturer's independent behavior < /strong > < /p >.

Ms. Liu, who has been engaged in the clothing sales business for many years, told us that some manufacturers chose to mark the words "suggested retail price" on clothing. The purpose is to avoid the retailers' unauthorized promotion of the retail price of the products, so as to maintain the brand image of the product. Although its formulation is a kind of proposed enterprise behavior, it is more rigorous, but now the price markup has evolved into a marketing tool that some manufacturers jointly mislead the customers to consume. P

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< p > the fourteenth law of the People's Republic of China price law stipulates that an operator shall not resort to a false or misleading form of price tag to deceive consumers or other operators to engage in pactions with them.

It is regrettable that some management departments are indifferent to this, to a certain extent, contributed to the formation of chaos.

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< p > < strong > strict market regulation and good faith management < /strong > < /p >

< p > we must avoid the phenomenon of "suggested retail price" spreading in the clothing distribution market. First, as a manufacturer and distributor of clothing, we must establish the correct business ethics, take responsibility, carry on the sense of innovation, create brand, do not take ill gotten gains, and keep the bottom line of social morality, so that the cause can be bigger and stronger.

Two, management should take the initiative.

Serious attention should be paid to any behavior and phenomenon of suspected fraudulent customers appearing on the market. It should be strictly regulated and seriously cleaned up in the question of "suggested retail price" in the clothing market. We must seriously investigate and punish the alleged frauds and make the "suggested retail price" really "worthy of the name".

Three, we should maintain a rational consumption mentality as consumers.

When choosing clothes, you might as well think about it. This < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > suitable, no price moderate, so less impulse and more mature, which is also an effective way to reduce the "false fire" of clothing prices.

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