The Demand For Large Size Clothing Increases. The Fat Industry Has A "Money Road".

P, the 28 year old fat girl, is not as worried as she used to be. She has a familiar Taobao fat man costume monopoly. She doesn't need to worry about it at all. < /p >
< p > Xiaolin found that nowadays, whether it is shop or entity shop, there are more and more shops aiming at fat people's < a href= "//www.sjfzxm.com/news/index_c.asp" > clothing > /a. With the surge in the number of obese people and the demand for large size clothing, businesses are already eagerly scramble to occupy the "heavyweight" market. There is a business Superman analysis, the fat industry is very "money way", there are big business opportunities can be dug. < /p >
< p > large market demand, physical store aiming at middle aged and old people < /p >
Less than p ago, media reports reported that over 40% of men in Hubei were obese. In fact, not only is the a href= "//www.sjfzxm.com/news/index_p.asp" > Hubei < /a >, but the number of fat people in China has shown a continuous "surge" trend. According to the latest WHO survey data, the number of obese people in China is more than 300 million. In 2011, the figure was only 100 million, and three times in two years. According to reports, at present, 40% of adults in China are overweight. < /p >
< p > with the increasing number of "heavyweight" consumers, all kinds of industries surrounding obesity also follow. Apart from the popular weight loss industry, large size clothing also has huge business opportunities. < /p >
< p > yesterday, when the reporter visited the market, he saw that many clothing wholesale outlets such as Hanzheng Street and Kuma mall could be seen everywhere. Hanzheng Street brand clothing wholesale market, a wholesale shop owner said that in the past two years, the demand for large size clothing is large, the number of people who take delivery of goods is large, and the wholesale stores are also many. "In 2009, there were one or two people selling clothes for the fat people on the first floor, and now there are five or six on the first floor." < /p >
< p > "my shop has been specializing in big size clothing since 2011, and the target customers are 130 to 200 Jin women, and now they have opened three branches." Hankou Daxing Road, a clothing store owner Wei said. < /p >
< p > Ms. Wei said that over the past two years, more and more shops have been doing the same as her, but the number of people who come to her store has also increased significantly, but most of the consumer groups are middle-aged and old people. "There are very few young people in physical stores." Ms. Wei and several colleagues analyzed that young girls love face and feel embarrassed to visit fat people's clothing stores. < /p >
< p > young and fat people are keen to buy clothes online < /p >.
< p > yesterday, there were three clothing stores targeting fat people in the recommended stores on Taobao's homepage. You can find any place you want to open. Taobao's fat shop is aimed at young, fat girls with fashionable fashion and bright colors. Subsequently, the reporter searched for "fat man clothing" and found hundreds of shops of the same type. < /p >
< p > "I am a fat girl." The reporter told a shopkeeper of a Taobao shop that she was 30, 160 centimeters tall and weighed 180 Jin. Before buying clothes in shopping malls, they could not pick up the size and were laughed at, so they decided to open their own fat shop. < /p >
< p > "buying clothes on the Internet can't see each other, even if they are in poor shape, they will not feel embarrassed." The shopkeeper said, "we usually tell customers that there are more people who are much larger than her to buy clothes to make them more confident." < /p >
< p > < weapon > /p >
< p > large size men's clothing has great potential to be excavated < /p >.
< p > "at present most of the fat men's clothing is mainly women's clothing, and many obese men can't buy clothes." According to an industry analyst in Wuhan, although many men's clothing brands have large sizes, there are still a lot of overweight men who can't buy the right clothes. They can only choose clothing stores in Europe and America and buy some sports clothes. Therefore, casual clothes for fat men may be the next opportunity for businesses to seize. "The number of obesity in China is still on the rise. In the future, the industry for fat people still has a lot of money." < /p >