Brand Building Of Garment Enterprises Can Not Be Separated From Department Stores

< p > this forum is chaired by CCTV commentator and Jiang Changjian, Ph.D., School of international relations and public affairs, Fudan University. Wang Yao, vice president of China Federation of Commerce and director of China National Business Information Center, Li Xiangtian, President of Korea RADI (plant) company, Shandong Shu Lang < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > a target= "_blank" href= "target=". Wu Jianmin, general manager of Shanghai Friendship Group Inc, Li Guoding, general manager Zheng Weiqing of general manager of Zang Sheng Department of Taiwan and other famous experts, senior industry personages, leading domestic and foreign shopping malls, famous media people, "speak for themselves" on the forum. < /p >
At P meeting, Wang Yao said, "a href=" //www.sjfzxm.com/news/index_c.asp "> clothing enterprise < /a > to make a brand, it is inseparable from the expansion of department stores. "At present, although the development of department stores is facing difficulties, most of the well-known clothing brands have grown up through department stores." For the development trend of the future shopping center, Wang Yao thinks that the development speed of shopping centers in recent years is too fast, and its passenger flow needs to rely on perfect food and beverage matching to guarantee. < /p >
< p >, Guo Zengli, director of China shopping center industry information center, agrees with the view that the shopping center develops too fast. He believes that clothing enterprises must choose shopping centers after deciding and analyzing them. As for how to enhance the brand of clothing enterprises and better accept the shopping center, Guo Zengli said that from the development mode of shopping centers, it increasingly valued the brand culture and brand spirit of an enterprise. At the same time, clothing brand after-sales experience and other supporting services, shopping centres are also the focus of attention. However, as far as the development of garment industry is concerned, the shaping of brand culture is still not enough for Chinese enterprises. < /p >
< p > at the same time, Guo Zengli believes that retail stores will be the development direction of the future retail market. In this regard, enterprises must have a breakthrough in the store image. < /p >
< p > "there is still a need for the shopping center to cooperate with the clothing brand in the future. The brand should also optimize and optimize the shopping channel according to its own conditions." Guo Zengli pointed out. < /p >
< p > in the two-way choice between clothing enterprises and shopping malls, Wu Jianmin believes that this choice has always existed. The key is to < a href= "//www.sjfzxm.com/news/ > > clothing enterprises < /a > in the development, we must make a good job of positioning and stick to our direction. "I have always insisted on making only the middle end brand, because only a few of them can become high-end brands. They need deep historical and cultural details. These things can not be duplicated, and the net profit of low-end brands is too low to match the development trend of future market." < /p >
< p > Li Xiangtian introduced the development of the department store industry in Japan and South Korea. He believed that the future retail market in China will change rapidly and the department store industry must achieve a healthy development. We must grasp the factors of market change and remain unchanged and attach importance to the study of consumer groups. < /p >
< p > it is learnt that in addition to the dialogue, the summit also takes the form of joint meetings and social networking in the department store clothing brand, with the help of the media, and taking the exchanges between department stores and garment industry as a highlight, developing a series of fashionable cultural activities of high quality, promoting and promoting clothing brands, so that the department stores can better understand the advantages and characteristics of China's "a href=" //www.sjfzxm.com "clothing brand" /a, laying the foundation for future business cooperation to create business opportunities. < /p >