Domestic And International Luxury Goods In China Market Personalized Customization Marketing Route

"Limited" "customization" has become the best choice for all luxury goods manufacturers to cater for the improvement of domestic consumers' tastes. On the 23 day, reporters learned from the second international top living brand (luxury goods) Expo - China luxury Expo that more and more luxury goods at home and abroad began to choose the customized marketing route in the Chinese market.

Zhou Ting, President of the Institute of wealth research, said in an interview with reporters that with the development of China's luxury consumer market, Chinese luxury consumers are also growing.

It is understood that the way of luxury customization has long been one of the choices for famous luxury brands at home and abroad to open up the Chinese market. Previously, brands such as Boboli, Hermes and Hermes have quietly launched luxury goods in China. clothing The customized way to provide exclusive services for high-end customers with customized needs.

"Luxury consumers in China need to express their differences, so they will choose some unique products that others do not consume." Zhou Ting explained to reporters why the "custom-made" consumption is becoming more and more popular. "This is also a change from the loyalty of the consumer to the quality of the product."

The Expo was co sponsored by China International Chamber of Commerce and Zhenwei exhibition group, attracting high-end luxury brands from more than 20 countries and regions, including France, Switzerland, the United Kingdom, the United States, Germany, Australia and China. The category includes top sports cars, private yachts, jewellery, watches, luxury homes, artworks, famous wines, top-grade real estate, luxury tourism, bags, and customization. Clothes & Accessories And so on.