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Jiangnan Weaving "Pu Yuan Sweater" Show To The World

2013/5/20 21:16:00 24

Jiangnan WeavingPu Yuan SweaterE-CommerceKnitted Apparel

Xu Jianxing, P, aged 35, has ushered in the second round of "Youth" in his life.

Yesterday morning, 2013 China Pu Yuan International Wool Knitting "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing" /a "exposition opened in Tongxiang, Xu Jianxing's shadow shuttles in the exhibition, forum, exhibition venue.

There is a great event in his mind: at this fair, the industry association of Pu Yuan sweater "a href=" //www.sjfzxm.com/news/index_c.asp "> e-commerce" /a "should be formally established.

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< p > in recent years, the electronic commerce of Pu Yuan sweater has been developing rapidly.

According to statistics, there are more than 100 network enterprises and more than 5000 online stores in the town.

The local government departments have taken the initiative to encourage policies and set up an e-commerce Pioneer Park.

In addition to the establishment of trade associations, the "air Pu courtyard" project was also held at the fair.

The project shows Pu Industrial sweater industry chain through the Internet platform, and develops derivative application tools based on various application terminals and software platforms, so that products can be released and purchased more efficiently, aiming at creating a cloud platform for the sweater industry.

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< p > > a href= "//www.sjfzxm.com/news/" > Pu Yuan sweater < /a > industry is rapidly stepping into the electronic marketing mode. Xu Jianxing has undergone this pformation.

He was an early fashion designer, and he started selling a sweater shop in China World Trade Center's famous port.

Xu Jianxing felt that he could only wait for customers to come home and introduce products to him, while individual agents were in arrears, and funds could not be returned in time, and there was a risk of pressure.

In 2010, he opened a network enterprise in an online shopping mall, and the sales volume of two years was equivalent to the sales volume of agents who had been training for seven or eight years.

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< p > stepping into the field of electronic commerce is only part of the realization of the "two pioneering work" in recent years.

The upgrading of product structure is also essential in the two pioneering work.

Before 2008, Xu Jianxing had been designing and operating autumn and winter sweaters. Later, with the diversification of raw materials and the improvement of production technology, the knitted products of spring and summer festival were also increased.

Xu Jianxing witnessed the change of the design of Pu's sweater product from "Earth" to "ocean". First, "haha Han", and later learned "European and American fan children". The current trend is to return to Chinese characteristics and give the product historical and cultural connotation.

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< p > at present, Pu Yuan Mao a href= "//www.sjfzxm.com" > knit < /a > regional economy has initially formed, bringing together more than 5000 industrial enterprises of sweater production enterprises and more than 20 000 people, forming a complete industrial chain of spinning, weaving, printing and dyeing, finishing, accessories, machinery manufacturing, inspection and testing, packaging and so on. It is the most complete "a target=" _blank "href=" //www.sjfzxm.com/ "textile" /a "industrial cluster".

In 2012, the market volume of Pu's woolen sweater market was 19 billion 80 million yuan, and the freight pport volume was 240 thousand tons, accounting for half of the output of wool knitting in the whole country.

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< p > the integrity of the industrial chain is a double-edged sword. Heavy pollution and high energy consumption have become a big worry for the people of Pu Yuan, and the pformation and upgrading of the industry is imminent.

Local government departments are currently carrying out special rectification actions in the field of small printing production and processing, and set up specialized industrial parks to promote energy saving, emission reduction, efficiency and standardized operation of the market players.

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< p > the theme of this Expo is "building the Chinese sweater capital" a href= "//www.sjfzxm.com" > the famous fashion city < /a >.

At this fair, the Management Committee of the Pu Yuan sweater market and the China knitted Industrial Association will sign a framework cooperation agreement. The first "PH Value first Hui Chinese sweater theme day" event was opened in Shanghai in October 21st. Jiangnan weaving "Pu Yuan sweater" will show to the whole world.

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