Each Shoe Brand Has Been Raising Prices To Promote New Upgrading Of The Industry.

< p > with the rising price of raw materials such as cotton and rubber as well as the increase of labor cost, all brands of < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > have been raising their prices.

China's footwear industry will also usher in a wave of price increases again.

Shang Pu consulting light industry analyst believes that the development of China's footwear industry has been seriously challenged. The rise of human cost is directly related to the change of our national ideology and the improvement of living standards. Therefore, enterprises should upgrade their production methods and cope with the pressure of rising labor costs.

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< p > according to the people concerned, the price of raw materials in shoes industry has increased by nearly 20%, and the market competition is too fierce, so the price increase can not be very large.

At present, the profit of shoe production is very small, even to zero profit or negative profit.

In addition to the rising prices of raw materials, the rise in national oil prices and electricity prices has also had a serious impact on the development of the industry.

Relevant information shows that since the beginning of this year, some ordinary a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > the monthly salary of the lathe workers has increased by 300 yuan. The wage of the special lathe workers has increased a lot, and the footwear enterprises have generally been affected.

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< p > with the continuous increase of operating costs, in order to cope with the competition price can not be raised, so the industry can only reshuffle, some SMEs will inevitably be eliminated.

Coupled with the financial crisis, many enterprises are worried about the change of raw materials and RMB appreciation, so many enterprises are afraid to take over some large orders, but can only hope.

This has accelerated the industry's reshuffle.

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< p > how to survive in competition, enterprises should strive to build their own brands.

Brand means the embodiment of the new value of footwear development. At present, the development of China's footwear industry is becoming increasingly fierce. Brand building is particularly important.

Brand competition is, in the final analysis, the competition of the comprehensive ability of shoe manufacturers.

Quality and service are the key to brand competition. Only in this way can we create the best corporate image.

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< < p > > "China footwear market analysis and investment prospect forecast report" released by Shang Pu consulting in 2010 pointed out that enterprises should strive to do the following aspects to avoid being eliminated: first, increase the utilization rate of raw materials, thereby greatly reducing their own cost; second, increase bargaining power, establish their own brands, digest the factors of cost rise; third, enhance innovation ability, develop new products, and become the pioneers of the market.

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