The Chinese Trademark Of "Infringement King" Has Been Withdrawn From The River.

< p > a lawsuit involving intellectual property rights has turned into hostility.

After five years, Adidas filed a case against the king of Adidas and finally reached a settlement. The Chinese trademark and triangle mark LOGO of "Adi Wang" were pferred to Adidas without compensation. The Chinese trademark and triangular label LOGO will no longer be used and appear in the terminal store.

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< p > a reporter recently saw in an Adi Wang store that all its merchandise is being cleared for sale, with a discount of up to 80 percent off, and the shop signs are being reloaded.

According to its introduction, the a target= "_blank" href= "//www.sjfzxm.com/", "shoes /a" and "Adi Wang" Chinese character products must be processed as soon as possible, just after receiving the notice from headquarters. After April, the shop sign can not have the Chinese character of "Adi Wang" and the black triangle.

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< p > August 2008, Adidas filed a lawsuit with Yingkou City Court, a private owner of Adi Wang, Hua Zhu, and bait sports mall of Yingkou economic and Technological Development Zone, claiming that "Adi Wang" infringed the plaintiff's exclusive right to use the registered trademark and constituted unfair competition against the plaintiff.

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< p > both sides are silent about the consideration of reconciliation.

Li Guangdou, a brand analyst, said that Adi Wang originally wanted to expand with Adidas's popularity.

This is the "borrowing method" used by domestic enterprises, but when it develops strong, it will find many embarrassments.

Therefore, enterprises must set their sights on the long term at the beginning of brand building.

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