Versace Versace Italy Luxury Brand Achieves Sales Target

Jenny Versace, a luxury brand in Italy, said that because of its emphasis on job pfers including an initial public offering, P could reach an income target of 500 million euros a year ahead of schedule.

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< p > in view of the strong demand for ornaments in the US market, CEO Gian Giacomo Ferrari said: "this year, we will be very close to this goal."

Maintaining independence, publicly or privately selling minority interest is the strategy of this company from Milan. Last year, it also worked with Goldman Gaushing group and BancaIMI group.

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< p > Gian Giacomo Ferrari added: "by mid 2013, maybe we will have a feasible plan."

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Luca Peirano, the head of the London Stock Exchange's main market in the European market, said yesterday that he expects to make more public offerings in Italy for the first time after the IPO of Moleskin group and luxury group P and BrunelloCucinelli group.

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< p > "in the fashion industry, you can find some premium lists for Milan."

Peirano told the media that their shares have exceeded all share of Ferragamo and Cucinelli since its listing.

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< p > an analyst estimates that Versace's retail sales increased by more than 20% in the first quarter. In the first 3 months of 2013, the company, with its jellyfish head as its symbol, has achieved very high sales in the Hermes international standard area.

In the next 5 years, the luxury market will expand by 6% to 7% a year due to demand from consumers in Asia and Latin America.

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Gian Giacomo Ferrari P said Versace's profits this year should be significantly broadened.

The company was founded in 1978 by the late same name Italy a target= "_blank" href= "//www.sjfzxm.com/" > designer "/a". The company's goal is to raise profits from 11% of 2012 sales to 20% in 2014 before 2014.

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< p > Versace said in a statement that to meet the exchange rate adjustment, the company's profit in 2012 increased by 15% to 44 million 500 thousand euros, and its revenue rose 20% to 408 million 700 thousand euros, and its own store sales surged 39%.

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< p > America is the fastest growing market for Versace sales in 2012, up by 46%.

As the number of stores opened, its revenue in Asia increased by 38%, and its revenue in Europe increased by 7%.

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Less than P, Versace said its direct store's profit reached 224 million 500 thousand euros.

Wholesale sales increased by 5% to 149 million 400 thousand euros, while the income royalties were stabilized at 34 million 900 thousand euros.

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< p > Gian Giacomo Ferrari said that this year, Versace will open 7 to 10 stores in Greater China, and there will be storefronts in Brazil, the United States, Turkey and South Korea.

In Europe, retail sales grew by nearly two digits in the first quarter. The company will set up branches in areas including Rome and Paris, possibly one to two in Germany.

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Last year, after joining the online business in Europe and the US market, Versace plans to expand e-commerce to Scandinavia, Australia and possibly China this year, Gian Giacomo Ferrari said.

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P, Donatella Versace and her brother Santo Versace have been helping to run the 35 year old company since their brother Jenny was murdered in 1997.

Donatella is the creative director, and Disanto is the chairman.

They own 20% and 30% shares respectively, and her daughter Allegra, a non-executive director, has the remaining shares.

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