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Legendary Shi Yuzhu's Story Of Ups And Downs

2013/4/11 16:04:00 67

Shi Yuzhu Entrepreneurship Giant Website

> a href= "http://sjfzxm.com/pioneer/" > Shi Yuzhu < /a > one story: when I was young, 
P > 5 a.m., before dawn, Shi Yuzhu began to climb from the foot of the hill to the mountain. From Shi Yuzhu's home to the top of the hill, he was alone. Shi Yuzhu has to overcome the fear of ghosts every day, passing through a graveyard filled with pomegranate trees, so that at dawn, several good classmates gather at the summit of Huaiyuan, waiting for the dawn. 
 from junior high school to 18 years old, I left my hometown. Shi Yuzhu didn't do anything for it. He climbed mountains for several good classmates. Everyone climbed the mountain. "I don't climb mountains, I feel so different, so I get into the habit of climbing mountains." 
 1962, Shi Yuzhu was born in Huaiyuan County, northern Anhui. "Dad is a Public Security Bureau in Huaiyuan. My mother is a factory worker." 
Before P, Shi Yuzhu had bad grades, playful, and reading little books. In 1977, the college entrance examination was resumed, so Shi Yuzhu began to study hard, because "learning can be admitted to university." Before graduating from high school, it was "decentralized". 
Before the age of P, Shi Yuzhu and his father saw the prosperity of the great Shanghai two times before the age of 18. The basic impression is "too big." The deepest impression is the 24 level international hotel on Nanjing road. "And the Bund." "The buildings in the Bund are different from those in Huaiyuan. Very foreign. " At the moment, though walking on the road to Nanjing, Shi Yuzhu still feels that he is far away from Shanghai. 
 1980, Shi Yuzhu was admitted to the Department of mathematics of Zhejiang University with the first score in the county, 119 in Mathematics (1 points in full). But after just one semester at the Mathematics Department of Zhejiang University, Shi Yuzhu gave up the ideal of becoming Chen Jingrun. 
 "after borrowing the number theory from the library, I realized that mathematics was so difficult after reading it." Being smarter than the students around Shi Yuzhu also puts pressure on him. "Especially in the south of the Yangtze River, we did not want to go to Tsinghua University or Peking University. We went to Zhejiang University. So there are too many smart people in our class. 
 knowing that 1+1 can not break through, Shi Yuzhu's mathematical ideal is shattered. "I really want to do one thing." But very early, "I realized that I could not do it." This is the main reason for the disillusionment of my ideals. 
 Shi Yuzhu, who has been disillusioned, began running and cultivating all kinds of hobbies. Every day he ran to Lingyin Temple from Zhejiang University, 18 Li, and then ran back for four years. {page_break} 
 Shi Yuzhu story two: from Zhejiang University through Anhui statistical bureau to Shenzhen University .
 1985, Hefei. Anhui Bureau of statistics, rural sampling team, computer room. Shi Yuzhu, a 23 year old bachelor, wrote a program to dig gold and enjoy himself. In 2006, Rui Jin Hotel Shanghai online game "journey" on-line press conference. Shi Yuzhu shouted to the audience: "I am an old player, playing games 20 years ago. I know games. 
 after the disillusionment of mathematicians, Shi Yuzhu's performance has been maintained at medium level. "Every day is forced to perform brain exercises." Third, fear of pure mathematics is too complicated. Shi Yuzhu chose to calculate mathematical direction. At that time, in the minicomputer era, the entry room needed to be replaced by "a target=" _blank "href=" //www.sjfzxm.com/ "> clothes < /a" instead of dragging a target= "_blank" href= "//www.sjfzxm.com/" > shoes > _blank > the result of programming needs to be taped. Shi Yuzhu only felt rather wordy. He didn't think computers were particularly useful, nor was he particularly interested in it. It's just a course. 
When p graduated in 1984, Shi Yuzhu did not have any idea to assign his bags to the rural sample survey team of Anhui Provincial Bureau of statistics. "I heard that I studied mathematics, and the Bureau of statistics was doing digital addition and subtraction, so I was assigned to the Bureau of statistics." "This is ridiculous." "Mathematics is not addition and subtraction multiplication and division. Mathematics department is mainly logic, brain gymnastics." 
Less than p days, Shi Yuzhu was informed to go to Xi'an Institute of statistics for several months. The teacher of advanced studies has the name of the father of the sample survey. The American professor introduced the latest sampling method abroad, and Shi Yuzhu found that no one could leave the computer. Back to the unit to persuade the leader, Shi Yuzhu went down to Guangzhou and spent 50 thousand yuan to carry back a IBM PC. 
 Shi Yuzhu wrote a program to find two people who entered the work, and the past twenty or thirty people were busy working for one year and finished in one or two days. Many people have done nothing since then. As a result, Shi Yuzhu has compiled an analysis software to analyze what farmers will buy and what their consumption characteristics are. What are the characteristics of consumption? What is the consumption characteristics of farmers with annual income from 400 yuan to 500 yuan, and what is the consumption characteristics of /p?
 Shi Yuzhu's software is constantly improving, and the National Bureau of statistics later held a meeting to request Shi Yuzhu's software to be used in rural sampling surveys all over the country. Shi Yuzhu received ten or twenty yuan prize and a progress award. Compared to the monthly salary of 54 yuan, Shi Yuzhu was quite satisfied. 
P and nothing more to do, Shi Yuzhu began to write articles on rural economic problems based on the data he analyzed, and even published in the high-ranking magazines that academic people care about. At that time, the vice governor of Anhui province was doing research in this field. He read a lot of Shi Yuzhu's articles and enjoyed it very much. The vice governor is a professor at University of Science and Technology of China and a visiting professor of Shenzhen University. He interviewed Shi Yuzhu and recruited Shi Yuzhu as a graduate student in Soft Science in Shenzhen University in 1986. This year, Shi Yuzhu, 24, married and became a family. 
At P, at Shenzhen University, Shi Yuzhu learned how to work hard, and learned how to bring other small businesses to others. He saw many books abroad and books about economics in Hong Kong and Taiwan, and he began to believe that China would definitely take the road of market economy in the future. In many lectures at Shenzhen University, Shi Yuzhu heard the lecture of Wan Runnan, the four general manager, in 1988. "His lectures touched me very much." "He talks about how to build four links. The main idea of his topic is" the rice bowl is more secure than the iron rice bowl ", which means that the four way rice bowl can become a golden rice bowl. Since then, I have had the ideal of preparing to start an enterprise. {page_break} 
 Shi Yuzhu's story three: giant Hanka .
 October 1989, Shenzhen. Shi Yuzhu raised a IBM 286 and fell to the ground. Then he lifted a IBM 286 and fell to the ground. Two employees took away the remaining computers and printers, and had no trace since then. 
 1988, after graduating from Shenzhen University, Shi Yuzhu returned to Hefei's original unit. A few days later, he submitted his resignation report. Borrowed a IBM PC from a former friend, and Shi Yuzhu began writing word processing software at home. "I see this market demand from my former Bureau of statistics." "At that time, each unit spent 20 thousand yuan on the purchase of a four typewriter and at the same time buying computers. In most cases, computers are always put aside. I just want to compile a set of software to replace four links typing and use computer to type directly. 
Half a year after P, M-6401 was born in Shi Yuzhu's home in Hefei. Shi Yuzhu sent a set to the original unit. A few floppy disks can make 64 dot matrix characters more beautiful than the 24 dot matrix of the four way typewriter, and the editing screen is much larger than the four typewriter. The four typewriter of the unit has been put aside since then, and no one has used it. 
 a look at the play, Shi Yuzhu immediately took a floppy disk and went down to Shenzhen. Shi Yuzhu has a teacher at Shenzhen University and a staff member of Shenzhen science and trade development company, Tianjin University. The teacher attached great importance to Shi Yuzhu. He set up a computer department for Shi Yuzhu and gave him a contract for Shi Yuzhu. Shi Yuzhu has to pay one thousand or two thousand yuan a month for fixed management fees, and the rest is owned by himself. 
 no money to buy a computer. Shi Yuzhu showed his software to the boss who sold the computer. "I don't have any money now. Let me take it back first. When I sell the software, I'll give you 1000 yuan more profit." The boss of the computer actually agreed to let the assistant manager carry the computer to Shi Yuzhu. The deputy manager later joined Shi Yuzhu company, now vice chairman of the road company. 
 no money to advertise, Shi Yuzhu ran to Beijing and broke into the advertising department of the computer world newspaper, showing the software to He Jinghua, the advertising director at that time. He Jinghua promised to give Shi Yuzhu three 1/4 advertisements. 
 August 2, 1989, the first time the computer world published Shi Yuzhu's Chinese software advertisement written by M6401, the day before yesterday, a government office in Guangzhou called to say that he wanted to buy it. Shi Yuzhu jumped to China and went to Guangzhou, leaving three sets of software for them. After returning, Shi Yuzhu immediately received a call from Ningbo. 
 August 16th, Shi Yuzhu received three bank remittances, a total of 15 thousand yuan. A 8820 yuan is the three set of wholesale in Guangzhou, and the other two are retail remittances, each 3500 yuan. 
 August, the income reached 40 thousand yuan, 160 thousand in September, and over 1 million in October. M6401 started with soft encryption and was soon cracked. Shi Yuzhu immediately began using encryption cards. 
At the end of August and at the beginning of September, Shi Yuzhu recruited three employees in the early September. By October, one of the employees said, "every one of us should have a share. We should divide the money we earn." Shi Yuzhu disagreed, advocating continuing advertising. Shi Yuzhu said to his employees: the matter of shares can be negotiated, but 25% per person is impossible. "Software was developed by me, and I started the start-up capital. I should at least hold. It can give two to 10% to 15%. " Two staff members were too few, and after the deadlock, Shi Yuzhu fell into the computer, and the financial staff did not take part in it. The other two employees had to take the rest of the computers and printers away. 
 "I will never engage in shareholding system again." "The parent company must be my own, and the following companies can consider my holdings." "The spirit of Chinese cooperation is very poor. Once you have a share, you will have the capital to fight with you. The company's structure is unstable. " "Later, I gave my executives high salaries and bonuses, which is more money than dividends he should get. I think this model is right, and since then, my company has never had any internal struggle. " 
 October, Shi Yuzhu knocked 1 million yuan ads to the computer world, and M6401 monthly sales increased to 5 million yuan. In the first three months of 1990, Shi Yuzhu had earned 30 million yuan. 
 at this point, Qiu Baijun's WPS was born out of Fangzheng's brand and channel. When Shi Yuzhu saw a bad thing, he led an assistant into the student apartment of Shenzhen University to develop M6402. From M6402, Shi Yuzhu began to use the giant Hanka name. "At that time, the IBM blue giant was the hottest, and we copied the name of the giant." 
 when M6402 was put into the market, WPS had surpassed M6401, and the giant M6402 shortened the gap with WPS, but it still couldn't surpass WPS. Shi Yuzhu once again organized dozens of R & D teams and went to Shenzhen University to seal the development of giant M6403. 
 1991 just after the Spring Festival, Shenzhen. Giant chain meeting. The dealer chartered the plane and ordered the spot. Shi Yuzhu took 35 million yuan cash cheque on the spot. {page_break} 
 Shi Yuzhu's story four: giant building 
 18 levels. The 38 level. The 54 level. The 64 level. The design of the giant building continues to be overweight. In early 1994, the giant building commencement ceremony. Shi Yuzhu just wanted to announce that the giant building had to build the 64 floor of the first high-rise building in China. All the words were on the lips, facing the attentive eyes of the mayor of Zhuhai and the Secretary of the municipal Party committee Liang Guangda. Shi Yuzhu had a hot mind: "the 64 floor has not been too far away from some tall buildings in China." Shi Yuzhu clenching his teeth and blurting out: "the giant building has to build 72 stories." Shi Yuzhu became the ten biggest reform figure in China. 
 1991, M6402 was developed and registered giant Dhankar. In 1991, a registered company in Shenzhen, the industry and Commerce Bureau need to prove that the units above the county level or regiment issued a certificate: Shi Yuzhu showed innocence during the "64" period. During the "64" period, Shi Yuzhu resigned from home editing software, and the Anhui Provincial Bureau of Statistics said, "at that time, you have resigned, and the unit can not help you to prove it." Heard that Zhuhai registered company, do not "64" proof, Shi Yuzhu immediately registered in Zhuhai giant company. 
 1992, Shi Yuzhu has more than 100 employees and settled in Zhuhai. "Zhuhai attaches great importance to us." "At that time, we had already been a very large enterprise with hundreds of millions of sales per year, not many in the country." Zhuhai has given the giant a lot of attention: Tax Exemption for high-tech enterprises; exception for approval to go abroad; the account can not be transferred for a while, and a new Zhuhai account will be set up. 
Less than P, the giant developed rapidly, and its assets quickly approached 2 to 300 million. With money and energy in his hands, Shi Yuzhu began to be dissatisfied with making giant Hans cards. He began to make giant computers, and made money by giant computers, but he failed to manage them, and the bad debts were 120 million. The giant computer is not yet solid. Shi Yuzhu has taken a fancy to financial software and hotel management system. Shi Yuzhu went to the United States to ask what investment banking industry will develop the fastest in the future. Investment banks say it is IT and bioengineering. Shi Yuzhu returned home and immediately launched a bioengineering project. Other industries involved include < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > cosmetics. The beach has been spread to six or seven business units. 
 1993, the giant sales of Chinese handwritten computers and software amounted to 360 million yuan. After ranking four, it became the second largest private high-tech enterprise in China. Shi Yuzhu became the second batch of highly rewarded intellectuals in Zhuhai. 
After "P" Zhuhai's "award" science and technology personnel have hit the whole country, Beijing hopes Zhuhai can also build a typical example: a typical example of "Chinese college students stay at home and start their own businesses". When the best college students went abroad, they did not return as soon as they went out. The outflow of Chinese talent is too great. Liang Guangda, then Secretary of the Zhuhai municipal Party committee and mayor, chose Shi Yuzhu. 
 as a support, the Zhuhai municipal government has awarded the giant a piece of land, and the giant is going to build a 18 story office building. After the design of the building was well designed, Liang Guangda talked to Shi Yuzhu and hoped that Shi Yuzhu would win glory for Zhuhai and build the giant building into the first high-rise building in China. The giant has only built the tallest building in China, and Shi Yuzhu has become a national model. 
 the Zhuhai government originally awarded the giant more than 10 thousand square meters. In order to support the giant building the tallest building in China, the municipal government awarded the giant more than 30 thousand square meters of land. The price of 125 yuan / square meter is equal to white handed. 
 how to make the whole nation pay attention to Shi Yuzhu? Liang Guangda arranged all the leaders who came to Zhuhai to visit the giant. Li Peng came to the giant once a year, Hu Jintao and Zhu Zhuji also went to the giant. 
 1993, China's economy is overheating and developing, so long as there is a house to sell. Even "Lou Hua" can be sold. Shenzhen office prices rose to fifteen thousand and twenty thousand. Zhuhai was repairing big ports, big airports, and cross sea bridges. Shi Yuzhu was influenced by this idea and thought that Zhuhai would become an international metropolis like Shenzhen. 
 the 72 story giant building needs 1 billion 200 million. At this time, Shi Yuzhu has only 100 million cash in hand. Shi Yuzhu pressed the bet on the selling floor. In 1993, Zhuhai West villas sold about one billion "uncompleted flats" in Hongkong. But when Shi Yuzhu sold the floor in 1994, China's macroeconomic regulation and control had begun, and began to limit the sale of "uncompleted flats". It was necessary to invest in an amount to get the pre-sale permit, which became more and more standardized and restricted more and more. Shi Yuzhu used all his publicity skills and sold only more than 100 million "uncompleted flats". 
 tall buildings, the underground part is the most expensive. After 20 meters underground, they are all rock formations. A total of 68 piles were built in the giant building, the shortest pile was 68 meters, the longest pile was 82 meters, and the piling only cost Shi Yuzhu more than 100000000. 
 1995, the giant launched 12 kinds of health products, advertising 1 hundred million. Shi Yuzhu was listed as the eighth richest mainland by Forbes. Brain gold replaced giant Hanka as the giant's new rocking Qian Shu. In 1995, it was still thought that Shi Yuzhu, who had a good form, had spent more than one hundred million yuan on the three floor of the giant building. 
 1996, the giant building was in urgent need of funds, and Shi Yuzhu could not borrow money. He decided to transfer all the funds of health care products to the giant building. At this point, brain gold has contributed more than 1 billion profits to the giant every year. "I can use the profit of brain gold to build the giant building to the 20 level. First decorate 20 floors. Sell the 20 layers and cover the top ones. Without thinking, the health care products business has been overflowing rapidly due to excessive capital and excessive management. Brain gold is no longer sold. 
 in early 1997, the giant mansion was not completed on schedule, and the buyers in the country asked for refund every day. Media "carpet" reported giant financial crisis. After knowing that the giant's cash flow was broken, "the giant three billions of receivables could not be collected, and all of them were rotten outside." Soon, the giant building, which only built three floors to the ground, was shut down. 
From P to January 1997 to August, Shi Yuzhu ran around the United States and failed to find the money. October 1998. The Zhuhai municipal government convened the on-site meeting of giant building loan. Liang Guangda, mayor of Zhuhai and Secretary of the municipal Party committee, asked the bank to lend money to the giant building. I didn't expect Liang Guangda to retire after lightning two weeks later. "If Liang retired two weeks later, the result of the giant building is not so today." the Zhuhai municipal government still wants to save the giant, who is matching another real estate developer to the giant tower. The design has been revised, the contract has been drafted, and the government's distribution has been approved. At the moment of signing, the other side suddenly told Shi Yuzhu, "no way." At this moment, Shi Yuzhu felt relaxed. {page_break} 
 Shi Yuzhu's story five: Melatonin 
 1998, the van Mercedes Benz is on the road to Zhuhai on Wuxi. Shi Yuzhu told more than 20 employees who had not received many wages for many months, saying, "I will make up for you when I have money". 
 winter 1997, Jingxian County, Anhui. Shi Yuzhu convened more than 20 "close fitting" staff to hold "too Pinghu conference". The conference confirmed the concept of "brain platinum". 
 melatonin is the main component of melatonin. Under physiological conditions, melatonin is secreted by the pineal gland in the brain. Its secretion is regulated by the biological clock, and it is less frequent at night. Therefore, melatonin has a certain role in regulating sleep. "By 1998, the Chinese health care products market is becoming more and more rational. The era of" health care products "just finished by advertising has ended. I had eaten melatonin myself, and I felt it was effective before I finally decided to be "brain platinum". 
 the van arrived in Wuxi and gathered from all over the country, and the staff arrived. A total of more than 100. At the beginning, there was still no wages, and some people left. 
 Shi Yuzhu borrowed 500 thousand yuan from his friend. "I have lent him 5 million, 500 thousand, and he will lend me half a year." Shi Yuzhu borrowed 50 thousand yuan to replace his salary. The wage standard set in difficult times is 800 yuan per month. 
 150 thousand yuan to produce a brain platinum for a company in Wuxi, leaving 150 thousand of reserve funds, and the remaining 150 thousand to Jiangyin. At this stage, marketing takes the concept of promotion as the core, mainly through the form of small advertisements, news reports, health knowledge and so on, which can be used to instilling the concept of melatonin and the knowledge of the product to the possible consumer groups. 
 Jiangyin earned 150 thousand in the first month. Shi Yuzhu put the 150 thousand plus 150 thousand reserve funds into the Wuxi market. Earned about 1000000 in second months. Followed by Nanjing, Changzhou, Changshou City and Jiangsu, the market was soon launched. 
 absorb Giant 300 million to collect bad debts lesson, this time Shi Yuzhu can pour all the smashing ads, and never credit. In order to concentrate the power of advertising, Shi Yuzhu starts the market from the smallest city in every province. In Zhejiang, Taizhou is first launched. First, the advertisement and report will be smashed for one month. Consumers who are influenced by advertisements will go to the store to ask if there is any brain platinum. If they ask more questions, the store will ask the dealer if there is any platinum. "Dealers will find us." At this point, Shi Yuzhu insisted on letting his men insist on cash withdrawals. 
After the establishment of typical P in Taizhou, dealers asked for credit in other cities. Shi Yuzhu asked dealers to ask whether brain platinum sold well in Taizhou. One question, Taizhou can sell 3 million in a month. Dealers will naturally accept the cash pick up conditions. 
Shi Yuzhu P mainly advertise TV commercials and rarely advertise newspapers. Advertising creativity has been made hundreds of choices for Shi Yuzhu. Shi Yuzhu still did not pick a better one, but he still used the advertisement in the golden season. "This year, we do not accept gifts at the festival. We only accept brain platinum!" 
 this advertising idea has been rated as the "ten difference advertisement" for many years. "Top ten advertisement" is changed year by year, because many companies have closed down. "The experts who choose advertisements are aesthetical, creative, and social responsibility. Manufacturers only have sales. " 
 Shi Yuzhu uses the "pulse" advertising schedule: from February to early September, the advertising volume is very small. There are only two climaxes each year: the Spring Festival and the Mid Autumn Festival. The biggest part of the Mid Autumn Festival is pushing back 10 days. The Spring Festival is pushed back for 20 days, plus 30 days. These 30 days, spared no expense, hit people annoying. After 30, when you see the commercials of brain platinum, you will feel more, but in fact, there is no advertising. 
Less than P and a year and a half later, brain platinum spreads in the national market. Monthly sales reached 100 million yuan, and the profit reached 45 million. The sales and profits of melatonin mainly come from villages and towns. There are more than 100 kinds of health products in supermarkets in Shanghai, Beijing. It is not conspicuous on the shelf, but there are only two or three kinds of health products in the shops in the villages and towns. One of them is definitely melatonin. The largest market is still below, where the population is very large, and the number of farmers is 800 million, plus the county town, which has a total population of 900 million. {page_break} 
 six of Shi Yuzhu's story: coward capitalists 
In 1999, to earn money again, we should first hide ourselves. In 2000, we should hide ourselves in the backdoor market. In 2001, we sold the brain platinum production and retrieved 343 million yuan in cash; in 2003, we sold the "brain platinum" 75% marketing network with 1 billion 170 million Hong Kong dollars; bought Huaxia Bank (600015 shares) shares, bought people's shares, and pinched the index. The market value had exceeded 2 billion 200 million midnight, and was trapped in the sofa of Shanghai office. Shi Yuzhu was safe .
In July 12, 1999, P was founded in Shanghai. Hant is the English giant GIANGT transliteration. In spite of dismissing giant complex for safety, Shi Yuzhu first registered in March 3, 1999 and March 25th secretly Mount Huangshan Kang Qi and Huaiyuan Hong Qiang, and then invested the two companies to set up Shanghai Jian. At this time, Shi Yuzhu still does not want to let the outside world know: what is the relationship between the "brain platinum" of Shanghai, the two billions of Shi Yuzhu in debt and the giant of Zhuhai? The purpose of setting up Mount Huangshan Kang Qi and Huaiyuan Hong Qiang is to protect Shi Yuzhu's identity and protect Shanghai's Kant assets in law without being dragged down by Zhuhai giants. 
 by 2001, more than 200000000 debt was paid out. Shi Yuzhu was no longer in pain. "More than 200 million is nothing to me." "More than 200 million debt repayment has no effect on our company's operation. It is better to get rid of this heart disease than 2 hundred million of its debts. "Giant building, after all, was my own provoking, and it was all civilians." 
 February 6, 2001, Liberation Daily fourth edition. Shi Yuzhu printed two big words "more than 20 centimeters" on the top. "Thanks" below, Shi Yuzhu sent a sigh: "ten years ago, the giant created brilliant; four years ago, the giant fell to the bottom; in the new century, the giant returned from Shanghai; thanked Shanghai for its excellent investment environment and good policy environment; and thanked the Shanghai people for their love. Shi Yuzhu really got up again. 
 "at that time, I didn't think much of my reputation, and I didn't consider how much fame would affect me. It doesn't matter if it doesn't pay the debt. 
 "I am not particularly fond of money." "Money is a tool that can be used to invest and do things. Instead of investing in other projects, it is better to use money to solve the problems that I have not done before." "In this way, it will be more practical to do other things." 
After P debt repayment, Shi Yuzhu registered giant investment in Shanghai in April 23, 2001. 3 days later, Huaiyuan Hong Qiang will sell all the 90% Shanghai equity shares to giant investment. Shi Yuzhu, the two time out of the mountain, was no longer satisfied with making money from only "brain platinum" industry. He first established the Shanghai Hua Xin in September 21, 2000 in the name of two Huaiyuan townships, with a registered capital of 50 million yuan. A week later, Shanghai Huaxin signed an agreement with Qingdao Commercial General Corporation to acquire 28 million 110 thousand state-owned shares of its listed companies, Qingdao's domestic products, accounting for 24.73% of the total share capital, and become the largest shareholder of Qingdao's domestic products. 
 May 2001, through a series of operations, Shi Yuzhu sold subordinates' brain platinum production link 90% of Wuxi's capital to Shanghai Huaxin investment company, and served as Shanghai Huaxin policy consultant. Then, through Hua Xin's investment, he sold this part of his assets to the ST domestic product of the listed company, and the share price of ST domestic product that had lost year after year rose from 12 yuan to 25 yuan. After ST, it was renamed as "Jian ti". Thanks to the "brain platinum" pull, in 2001, the company realized its main business income of 247 million 418 thousand and 800 yuan, a net profit of 35 million 852 thousand and 800 yuan, and earnings per share of up to 0.315 yuan. The board of directors, which was controlled by Shi Yuzhu, has launched a high delivery plan for every 10 shares to send 1 yuan to 7 shares. 
 total, Shanghai Huaxin increased from 28 million shares to 47 million 700 thousand shares, dividends 47 million 700 thousand; Jian Ti biological purchased 39% shares from Wuxi Huaxin and paid 122 million yuan in cash from Shanghai Huaxin; 122 million 10 yuan in 2002, 10 in 2, 1 yuan in cash, 0.5 yuan in Huaxin, 57 million shares in November 2002, and in November 2002, it was an agreement to sell "brain platinum" trademark to Yuan Jian biological products. The public opinion was somewhat disliked, and began to accuse Shi Yuzhu of "left and right hands" and "perfect cash in cash". In October 18, 2003, the company announced that it had suspended the motion of buying Wuxi's "brain platinum" trademark by controlling the company's holdings. Just when people were amazed at how Shi Yuzhu sped out 146 million yuan, at the end of 2003, Shi Yuzhu sold the trademark intellectual property rights of "brain platinum" and "gold partner" and 75% of the distribution network to four ports of electronics at a price of 1 billion 170 million Hong Kong dollars. 
 Shi Yuzhu has more and more cash on hand. After the Zhuhai giants, Shi Yuzhu was particularly afraid of the cash flow disconnected, so there was always over 5 billions of cash on his books. Cash, always impulsive. Shi Yuzhu can prepare for national debt while he can resist investment temptation. "Interest can be realised immediately." National debt is safe, but the value of investment is not high. Shi Yuzhu soon caught the opportunity of the bank. "The profit model of banks is very clear, that is, the interest on loans and deposits is poor. If you choose a listed bank, the risk is not great: if the stock market controls it, the SFC will take care of it, and there will be no problem, that is, there will be problems and the state will help it. " 
During the period of 2002, Shanghai and Beijing signed the agreement on the transfer of shares of Limited by Share Ltd of Huaxia Bank with the initiator of Huaxia Bank, the Chinese capital consortium and the Shougang head office, and the total 140 million shares of general corporate shares were granted. "I bought 2.18 yuan from Shougang, and now I have 5 yuan and more money, and I have also split shares." 
After P shares China's shares, Shi Yuzhu has taken a fancy to Minsheng Bank (600016 shares). In 2003, Shanghai's Beijing 143 million shares of Minsheng Bank were transfered to the Beijing Wantong Industrial Limited by Share Ltd, and 315 million 700 thousand shares of Minsheng Bank stock held in June 30, 2006. 
 when the outside world is discussing the life cycle of health care products, Shi Yuzhu, who has already had 2 billion 200 million bank stocks and has landed in a soft landing, shouted, "I will never cash in!" Shi Yuzhu is still the largest shareholder of the two listed companies, the healthy life and the four way holding company. {page_break} 
 seven of Shi Yuzhu's story: regardless of /p.
 April 8, 2006 at 3 p.m., news conference of Jinmao Tower, Shanghai. The protagonist Shi Yuzhu used all his skills to show off his new career in online games. In April 9th, Shi Yuzhu, CEO of the journey, did not go to Xuhui District's journey company to work. He stayed alone in the 100 square office of giant investment in the 25 floor of Magnolia square, Shanghai. He said, "I don't usually go." "There are too many things to worry about." "I have fully delegated to several vice president." 
 2001, when the sales of "brain platinum" exceeded 1 billion 300 million, Shi Yuzhu threw it to the upper berth Chen Guo at university. Shi Yuzhu fully believed in Chen Guo, because after the failure of the giant building, "Chen Guo and Fei Yongjun did not receive wages for several years, and they followed me all the time." 
 Shi Yuzhu is confident, giving him 5 years, he can see a person's virtue, and "I need to fully trust people do not need more, four or five is enough." Therefore, Shi Yuzhu only uses his subordinates and does not seek outside people. "Women may be better from a loyal point of view." "There are several vice general companies fighting and fighting. We don't have any." "No virtuous people, I do not give leadership positions, put up people do not like this. Our vice president is very united. They do not fight with each other, nor do they fight against me. 
"P", "moral" and "only" can only be chosen at one time. Shi Yuzhu certainly chooses virtue. The standard of Shi Yuzhu's determination is simple. The person with high success rate is the talented person. "I only saw that his success rate was high and I didn't listen to him." Shi Yuzhu likes tactical talent, but he doesn't like strategic talent. "There are so many strategic talents that people will talk all over the day and do nothing." 
 2002, Shanghai Chen general manager Chen Guo accident. Shi Yuzhu was meeting in Lanzhou. He dropped the phone and Shi Yuzhu flew back to Shanghai overnight. Arrived at the hospital, the Chen people were already dying. "This is the next blow to the giant," he said. "The whole company is going to stop the business and deal with the future. It's a pain that hurts the left and right hands." Every year Qingming, Shi Yuzhu and the top executives of the company are going to pay a memorial ceremony to Chen Guo's grave. Shi Yuzhu now has a very high demand for cars, mainly SUV. In addition, a provision was made for cadres to leave Shanghai to prohibit themselves from driving. 
After the death of Chen Guo, Shi Yuzhu did not take over the brain platinum again. He handed the burden to Liu Wei. P When Liu Wei joined the giant, he was just an ordinary secretary. "Liu Wei is the vice president of Shanghai," she said. "She spends a lot of money on that piece." "She has been with me for 12 years and has not made a mistake in the economy. I believe her very much." 
There are more than 8000 employees in the sales channel of "brain platinum". There are more than ten thousand in the busy season, which are distributed in 1800 counties throughout the country, and more than 300 offices in various places. Although Liu Wei can name the more than 300 County, city and provincial office managers, she needs Shi Yuzhu to provide management ideas and management methods. 
 Shi Yuzhu managed the militarized management of the Zhuhai giants in the early days. Later, he realized that most of the employees had a mission to earn money and support their families. Soldiers have obligations to the state and nation, and employees do not have the duty to be loyal to their bosses. 
 to establish management system again, Shi Yuzhu insisted on streamlining his headquarters. When the Zhuhai giant sales reached two hundred million or three hundred million, its headquarters had reached more than 300, while "brain platinum" achieved more than 10 billion, with only more than 10 people at headquarters. There are not many people who can accept Shi Yuzhu's militarized management, but few can follow him and "allegiance" to him. 
 Shi Yuzhu only gives salary to the provincial office manager and vice minister, and the wages of others are sold at a rate of 4% per box of brain platinum. The provincial manager uses the 4% to the provincial offices, the others and the municipal office managers and the Deputy hairdresser salaries. The same is true for municipal offices. In doing so, Shi Yuzhu has simplified the relationship with many employees and effectively controlled costs. Offices at all levels will not expand their staff blindly. 
 the fixed wages of giant employees are below the same level in the same industry, but there are quite a lot of floating wages. Shi Yuzhu likes to see that the more employees get, the more employees they get, proving that he contributes more to the enterprise. 
 management marketing cost is the same: every 100 boxes sold, the Commission will be 20 thousand yuan, as a marketing expense. The cost of the salesman is reimbursed, but the money saved is yours. When the giants in Zhuhai were invited to eat more than 500 yuan, they must submit their reports before they can be executed. Now, we have relaxed and respected everyone, but everyone will save money for their own interests. Compared with the age of "brain gold", the current marketing cost can be saved by 1/3. 
 more than 300 offices are not registered locally and are not eligible to sign contracts independently. The office can talk with the dealer about the price, but the final price will be fixed by the headquarters and signed and sealed at headquarters. Shanghai headquarters must always maintain direct dealership with distributors. 
 Advertising funds are also directly remitted to local TV stations from Shanghai headquarters. The office can talk to the TV station. If the Shanghai headquarters feels the price is right, the headquarters will directly sign the contract with the TV station. The local office is only responsible for broadcast monitoring. 
 office personnel need to "leapfrog" appointment: personnel at the county level need to be appointed at the provincial level. Municipal Office personnel need to be appointed by the provincial newspaper Shanghai headquarters. "Personnel cannot be directly appointed by immediate superior. I'm afraid of gangs. " {page_break} 
 Shi Yuzhu's story eight: online games should earn money from rich people 
 2003, late at night. Shi Yuzhu is playing the legendary world. His name is "collecting gifts only for his brain." he has only 30 levels. After being dropped off PK many times, he found the highest number of accounts in this district. The other side is the boss of Wenzhou Internet cafe. Shi Yuzhu immediately told the manager of Wenzhou branch to go to the Internet bar and pay 3000 yuan to get the 70 grade account. Despite his 70 level account, Shi Yuzhu was still unable to get ahead. He was very anxious to find Chen Tianqiao directly, and Chen Tianqiao told him: "equipment is more important." Shi Yuzhu immediately spent ten thousand yuan to buy a set of top equipment. 
 2004, late at night. Shi Yuzhu is playing the age of heroes. He feels stronger than the legendary world. He just doesn't understand why many of the unreasonable settings remain unchanged. 
 2004, late at night. Instead of playing a game, Shi Yuzhu felt inferior to "hero era" and began playing "hero era" again. 
 2004, late at night. It was unpleasant to know that the development team of the hero era and Shanda were unhappy. Shi Yuzhu thought, "I'll find them to do a net game. It's not too late." by the year 2004, it would be too late to do the game with the point card charge as well as the legend. Shi Yuzhu thought of the mode of "making money for free forever and making money by props". "It is wrong for poor students and billionaires to be equal before the card, which is not in line with the laws of marketing." Shi Yuzhu wants to make money from rich people. For those who have no money, Shi Yuzhu is free to attract them to the private market by free, and with the popularity, Shi Yuzhu can make better money for the rich. 
 the game circle is very small. Shi Yuzhu soon found the "hero age" development team. Some of these people left grand, some are still grand. Shi Yuzhu's approach to attracting development teams is simply a high salary. "The talented people that I am looking for are not subject to the company level system," he said. "Chen Tianqiao actually gave a lot, he gave options, a backbone option to cash several million, but others have opinions. The way he gave it was wrong and a bit unfair. 
 September 2005, "journey" completed development. When Shi Yuzhu wanted to enter the online games market with the concept of "permanent free", in November 2005, he announced that the three games, including legend, were free. 
 the vice director of the "journey" returned to review that he should not contact the grand vice president and disclose the permanent free information of the journey. Fortunately, "journey" is from the development and design of "permanent free, relying on selling props to make money" mode, so we can do everything possible to focus on "props" and focus on constantly stimulating "rich people" to buy "props". 
 Shi Yuzhu is not afraid of Chen Tianqiao, Shi Yuzhu is afraid of Ding Lei: "NetEase needs cash and cash, and it needs others. The most horrible thing is Ding Lei himself attaches great importance to online games." "Fortunately, NetEase is a cartoon class, and we are not in a market." 
 Shi Yuzhu is also afraid of QQ. But "QQ is mainly leisure, not in our circle." 
 Shi Yuzhu can not see 9 cities. "World of Warcraft" is really good, 3D may not exceed 5 years, but its fatal injury is in culture. For example, the Chinese are very afraid of the dead and foreigners are not afraid. Americans may be very happy when they become a ghost. Who would like to be a zombie? So the World of Warcraft 300 thousand online is over. 
 as for Jinshan, Shi Yuzhu has no time to study. "One of my games will be able to overtake all of his games." 
 2006 04, 14, Beijing 5G commentary. Wang Le, a veteran game commentator, said that "journey" must not succeed. "Shi Yuzhu entered the game, first by advertising, and second by attracting media hype. His way is also like that of melatonin. Wang Feng, a well-known product manager before the QQ game, thinks Shi Yuzhu is bragging: "he said he had 150 thousand people online, and I think 1500 people are almost there." 
In November 2006, Wang Le admitted that the number of people on the road was 150 thousand at the same time. "It's been very profitable." As early as in September 15, 2006, the "journey" announced at the same time online exceeded the 500 thousand mark. {page_break} 
 Shi Yuzhu's story nine: interview notes 
 1997, Zhuhai airport terminal. Lei Jun whispered to me, "look! It's Shi Yuzhu." I looked at it: a lean man, two or three followers carrying a paper box behind him. After finding the seat, the attendant put down the carton, and Shi Yuzhu stood still, and the attendants stood still. Shi Yuzhu is now a typical case of "diversification" failure in the industry. I also understand the scene I saw at that time as a lonely hero. 
During the interview with P in Zhuhai, "Lei Xia Chien Kai Yuan", Lei Jun has been telling me that Beijing Jinshan has come to a "superpower" deputy general, called Jiang Tao, who was responsible for the development of handwritten computers in the giant. 
In the summer of 1997, P and Chiang Tao became friends. Although the giant has failed, Jiang Tao then said that Shi Yuzhu still admired, often using "old history or very powerful" as a recollection of past memories. 
 Christmas 2000, Hongkong. Fang Xiang Ming and I talked about Shi Yuzhu. Fang Xiangming was the only reporter who interviewed Shi Yuzhu after the failure of the giant building. Fang Xiang Ming's conclusion is that entrepreneurs should stay away from politics, otherwise they will not be able to control them. "Premier Li Peng shook hands with him once, and he was excited to raise the 20 storeys of the giant building. When Premier Li Peng shook hands with him again, he was still very excited, raising the giant building by 20 stories again. Premier Li Peng shook hands with him once more, and the giant building finally became the 72 level. 
 2001, Shi Yuzhu "salted fish turn over", I found the earliest reported Weng Bao, asked him to help me make an exclusive interview, failed. 5 years later, in April 9, 2006, Shi Yuzhu finally came to the opportunity to publicize the journey. That day, we talked about 6 points from 2 p.m. During the period, I first asked the driver to go to the airport to help me change the registration card, and then asked the driver to help me change the flight. I didn't expect Shi Yuzhu to be so talkative that he needed to talk for such a long time. 
 the interview has not been written. The young people around me and the players in the game circle almost agree that "journey" can not be successful. Their reason is that Shi Yuzhu has no experience in game operation and will only hype. Shi Yuzhu's performance at the April 8th "journey" press conference is not too strong. After being a journalist for 15 years, I began to be afraid of being misled, and I was afraid that I would become a "gunner" willingly. When people first thought that the journey could not be successful, they began to admit that after the success of the journey, I looked over at the drizzling afternoon in April 9th, trying to understand this person and his actions. 
 Shi Yuzhu's success is his personal success. In October 1989, when he wrath two IBM 286 in Shenzhen, he decided that he would be his followers rather than collaborators. After the failure of the giants in 1997, many people left and carried out a selection of followers rather than collaborators. After the two success of "brain platinum", Shi Yuzhu adopted high salary, royalty instead of share distribution, and further established Shi Yuzhu's personal success mode in the system. 
After "P" > "brain platinum" has done a bigger job, Shi Yuzhu sold a share of the bank to exchange for cash and invested more insurance. The remaining "brain platinum" assets also became two shares of listed companies ready to cash in at the same time. 
 managing a company is too difficult. Shi Yuzhu does not want to sink into it. At the best time of his life, he uses a series of capital operation means to complete the transformation from entrepreneur to capitalists. To be an enterprise, it is impossible to rely on a single person for a long time. As a capitalist, only one person can make decisions correctly, without involving executive level. 
 Shi Yuzhu is one of the initiators of Taishan Industrial Research Institute, and Liu Chuanzhi is the dean of Taishan Industrial Research Institute. Over the years, the friendship between Shi Yuzhu and Liu Chuanzhi has always been limited to the spiritual level. When he was in the most difficult time, he asked Liu Chuanzhi how to run an enterprise. He didn't borrow money from Liu Chuanzhi. He knew that Liu Chuanzhi was an entrepreneur and talked about principles. The company's money was the company's money, and private banking could not help the company's money. 
 Shi Yuzhu and Duan Yongji, another capitalist of Taishan Industrial Research Institute, have a close contact with each other. In December 21, 2001, Shi Yuzhu invested 100 million yuan in rescuing Duan Yongji to four gigantic lights. After CEO Wu Li's loan, he made hundreds of millions of holes, causing Shi Yuzhu to lose everything. Later, the four links encountered a crisis again, and the 60 million shares of the Huaxia Bank were frozen by the court to be auctioned. Shi Yuzhu once again took out more than 100 million yuan, returned money for Duan Yongji, and took the shares before entering the auction process. Coming and going, impolite, since 2002, Duan Yongji, chairman of the Zhongguancun securities Limited by Share Ltd, has been the top ten shareholders of Shi Yuzhu's control. With these friendships, it is not surprising that Duan Yongji spent 1 billion 170 million HK dollars to buy the 75% distribution network of brain platinum at the end of 2003. 
 Duan Yongji's capital operation capability is not necessarily bad for Shi Yuzhu. In many ways, even Shi Yuzhu is a teacher. Unfortunately, Duan Yongji does not have a brain platinum that can earn 350 million profits a year for his capital operation. Capital operation, in order to excess returns, dig the east wall to make up for the west wall, once there is a loss, there will be a big hole and need industry to make up for it. 
"P", "journey" is now making a big profit. It will become another capital operation tool in Shi Yuzhu's hands. Let's see what Shi Yuzhu can do to play /p.