Luxury Shoe Bag Problem: Wind And Cloud Play A Bottleneck In Footwear Imports

< p > nowadays, luxury brands have been stationed in the domestic market, but the quality of luxury goods has been repeatedly questioned. In the industry view, many consumers because luxury goods at high prices, luxury goods as "quality is absolutely perfect." < /p >
< p > however, the quality problem was discovered shortly after the purchase of consumer goods. In the process of negotiation with merchants, it takes a lot of time and energy, and the cost of safeguarding rights is too high. In the end, it is often ignored. More consumers in the face of international a href= "//www.sjfzxm.com/ news/index_f.asp" > luxury goods < /a > brand, their consciousness is thin, and they give up the investigation. < /p >
< p > < strong > market extension: luxury goods in the "quality gate" problem frequently occurred < /strong > /p >
< p > in fact, it is not new for international brands to fall into the "quality gate" in China. As early as the end of 2006, the Zhejiang Provincial Bureau of industry and Commerce had conducted a sample inspection of imported < a href= "//www.sjfzxm.com/news/index_cj.asp > > footwear > /a >, showing that the pass rate of batches was only 23.91%. These leather shoes include Louis Weedon, D&G and more than 10 other top brands in the world. < /p >
< p > the previous sampling inspection by the Shanghai Municipal Bureau of Commerce and industry also found that the import of international top brands including Burberry, Armani, Chanel, Dior and others had different degrees of problems such as decolorization, discoloration, pH value exceeding standard and < a href= "//www.sjfzxm.com/news/index_c.asp" > fabric > /a > ingredient and logo. < /p >
< p > reporter has learned that besides the after-sale service, luxury brands sold in China still have problems such as high price, high quality, "discriminatory" distribution system, poor service quality and slow new speed. < /p >
< p > according to the data, from March 15, 2011 to March 15, 2012, we received 3756 types of luxury sales complaints. According to the category, international list accounts for the most complaints, accounting for 46.5% of the total proportion. < /p >
< p > < strong > industry view: at present there is no effective detection method < /strong > < /p >.
< p > industry insiders say that the lack of effective testing means is the main reason for unreliable imported garments. Coupled with China's lower market threshold, a large number of so-called international brands can be directly entered. Some imported luxury goods, such as a href= "//www.sjfzxm.com/news/index_q.asp" > dress > /a, have not been tested directly, and have entered the shopping mall directly from abroad. < /p >
< p > for this reason, some experts suggest that international brands must pay more attention to the protection of consumers' rights and interests, and provide a series of localized services related to products to Chinese consumers. For example, we can provide consumers with convenient after-sales service by providing Chinese instructions, website and setting up a unified customer service hotline. < /p >