Sports Products Should Be Done "Environmental Protection Homework".

At the Beijing sports fair, people in the industry reached a consensus that the domestic sporting goods industry will move towards the direction of "intensive development, technological innovation and ecological environmental protection".

In contrast with Jinjiang's industry, what is the current development of local sporting goods industry?

How should enterprises closely follow the trend of development and seize opportunities for development?

Liu Yihua, director of the Quanzhou Productivity Promotion Center, believes that with the establishment of the national sports industry base, the cluster advantage of Jinjiang sporting goods enterprises is slowly forming, and the technological innovation ability of the enterprises has also made considerable progress. However, in terms of environmental protection, enterprises still have a long way to go.

The advantage of industrial clusters is obvious: "Jinjiang has a strong sports manufacturing base, and the advantage of industrial clusters is more obvious."

Lian Qiuli, deputy director of the sports equipment and equipment center of the State Sports General Administration and vice chairman of the China sports products Federation, said in an interview with reporters that Jinjiang has 37 national sports brands, such as Anta, XTEP, 361 degrees, del Hui and Hongxing Erke. In 2006, the added value of sports industry was 9 billion 80 million yuan, which accounted for 18.4% of the city's GDP, "this proportion is very high."

In sports industry, Jinjiang is forming a perfect industrial chain.

At present, there are more than 3000 shoe making enterprises in the city, and 950 million pairs of sports shoes are produced annually, accounting for 40% of the whole country and 20% of the world's sports shoes.

At the same time, Jinjiang is an important base for national sports events.

In recent years, a total of 16 national sports teams, including China badminton team, gymnastics team, Lithuania Olympic National team, have been sponsoring 17 major sports events including CBA, national volleyball league matches, National Table Tennis Super League and so on. 76 sports celebrities have been hired and invested in more than 1 billion yuan.

In addition to the fact that industrial clusters have begun to take shape, many sporting goods companies are also accelerating the integration of high-quality resources within the industry.

The sporting goods industry in Jinjiang has attracted more capital to enter, 3 sports listed companies such as Anta sports, Xun Xing zipper, China Sports International, and sports industry employees account for about 1/4 of the total social workers.

The "technology flow" is different from the previous flagship "star card". In recent years, a lot of advertisements of Jinjiang enterprises have been playing the "professional brand" and "technology card".

In the shoe industry of Jinjiang, some leading enterprises, in order to embody their ability of independent innovation, have launched "unique skills" in scientific research. In 2005, Anta set up the first sports science laboratory in China. Its core technology, which emphasized the function of shock absorption, was born in this laboratory. After analyzing and analyzing the feet of the Chinese people through the body foot type measuring instrument, he set up a unique Chinese foot type database in the world. In addition, Alice's "nano antibacterial and deodorizing technology" and the 361 degree "ultra light ventilation running shoes" technology were all the results of independent research and development.

In addition to the footwear industry, there is a hint of "technological taste" in swimsuit, sports equipment and other sporting goods industry.

As a leading swimsuit brand in China, HOSA launched the Speed wing professional swimsuit series this summer.

In water, it can quickly guide water flow, reduce drag and swim faster.

The new intelligent treadmill launched by Shuhua company this year is also the latest research and development achievement.

It is reported that this video treadmill can connect U disk, cable TV, camera and other equipment, allowing runners to run indoor while at the same time can easily achieve connection with the exterior, can also listen to music, watching movies, and even online competition with friends.

The enthusiasm of this kind of research investment has further affected some upstream supply chains, and the whole sporting goods industry is forming a technological flow.

Jinjiang's shoe material enterprise Hongwei company has developed a deodorant breathable insole with Jintai Nanotechnology (Xiamen) Co., Ltd. this year, which has been favored by many sole traders. This nanomaterials can be used as solid additives in shoe material production and liquid deodorant.

Environmental protection risks and large amounts of research input ensure product's new functionality. Jin's investment in product eco environmental protection can only be regarded as a magic weapon. Its most direct manifestation is that product quality is sometimes hard to reach environmental standards and often falls under the EU's "green banner".

Jinjiang inspection and Quarantine Bureau National footwear inspection center has been providing footwear products testing service for Jinjiang enterprises since its establishment.

In the relevant inspection process, the center found that in the physical performance testing items, such as tensile strength, adhesion strength, wear rate, etc., Jinjiang shoe enterprises can easily pass the customs.

The relative weakness is the safety test for the content of nickel, chromium and cadmium in shoe making raw materials, and the detection of chemical resistance of resistance, voltage and flame retardancy.

The latter two relate to the "green standard" of environmental protection and human health. It is precisely the EU's trade barriers that are directed against the "green flag".

According to the continuous inspection of the overall quality of exported footwear according to the national footwear inspection center of Jinjiang inspection and Quarantine Bureau, the detection rate of harmful and toxic chemicals was 4.8% in 2007.

In the 1-3 month of this year, the detection rate of harmful chemical substances was 5.4%. This result shows that the rate of passing the toxic and harmful chemical substances of footwear products has increased this year.

Min Baoqian, deputy director and senior engineer of the national footwear inspection center of Jinjiang inspection and Quarantine Bureau, believes that there are many reasons for quality problems, such as the use of inferior materials or even recycling of waste materials to build PVC bottoms.

But the main reason is that the environmental awareness of enterprises is not strong enough.

At present, the cost of production and export has obviously increased and profits have shrunk.

However, in order to complete the order, some enterprises can only buy low-quality raw materials and put them into production.

The sources of these materials are complex, which increases the risk of toxic and harmful substances such as heavy metals such as cadmium.

The wide market of environmental protection products should make products green. It means that enterprises must have a small investment, but can such investments bring benefits?

"American consumers are very willing to spend more money on green products. If products can show that they are good for the environment, they will not only be willing to pay, but also have higher loyalty to this brand."

Tom Kopf, chairman and CEO of the American sporting goods manufacturers association, told reporters at the forum.

Not long ago, the association had just opened a meeting. They found a trend in the US market to attract American consumers to use environmentally friendly methods to produce, that is, a useful way of ecology.

And some enterprises that are willing to try have begun to taste the sweetness of environmental protection.

Jinjiang Maotai rubber and plastic factory is a company specializing in the production of rubber soles. The company and Xiamen University jointly developed a total rubber elastic shoe material project has made major technological breakthroughs.

In this project, rubber shoe material waste after microwave desulphurization treatment can replace natural rubber directly for sole production, and achieve recycling of resources.

Like many shoe factories, Mao Tai has had a lot of headaches on how to deal with a pile of leftover bits and pieces.

"It's a pity to see so many shoes heaped up at the bottom, but I wonder if I can use any technology to make these leftover materials reused."

Fujian Jinjiang Maotai rubber and plastic factory general manager Ding Sien told reporters.

Under the guidance of the school of chemical engineering, Xiamen University, Maotai shoe plastic factory has installed a small microwave rubber desulfurization line for rubber shoes.

"Shoe plastic scrap is not worthwhile, it also pollutes the environment. After desulphurization, it can reach 6000 yuan per ton."

Ding Sien excitedly said, Jinjiang shoe material leftover material "turning waste into treasure" really became a reality.