Adidas'S Logistics Outsourcing Policy

If Nike's success is the embodiment of the combination of brand, marketing and logistics, then Adidas won the success of its brand strategy under the condition that it is not very good.

Adidas's logistics strategy is different from Nike's.

After a long period of development, Nike has established a good logistics infrastructure and uses its own logistics system.

Adidas, after cost accounting, has chosen to outsource its logistics operations, which will undoubtedly reduce operating costs for its imperfect logistics system.

As early as 1996, Adidas decided to outsource its clothing distribution in the us to UPS global logistics company.

A year later, he also worked with CALIBER logistics company to outsource the distribution of sports shoes.

Adidas has always been working with international logistics companies to cooperate with these companies, so that Adidas has produced good results. It has greatly saved costs and improved the quality of logistics services so that its products can be delivered to customers quickly.

Although distribution links are outsourced to logistics companies, logistics management in production links can not be ignored.

In the new century, sports commodity enterprises are more and more sensitive to cost.

Because of the large volume of supply, small changes in unit costs will cause great changes in total cost.

In particular, with the fierce competition in the sports brand market and the rapid updating of styles, the sales life cycle of sportswear and shoes has been shortened to about 3 months.

Faced with this situation, production supply chain is particularly important.

Adidas has also maintained research and development interaction with OEM enterprises, enabling foundries to directly understand the R & D process and save time and distance between R & D and production.

On the basis of the interaction between logistics outsourcing and foundry R & D, Adidas safeguards its winning supply chain strategy.

Outsourcing logistics is very important for expanding the market, especially for a large market demanding industry.

In the recent 20 years of rapid development of global sports brand, Adidas has also accelerated the pace of resource integration of its supply chain outsourcing logistics.

After acquiring the US Reebok Co, outsourcing logistics based on global supply chain has become a powerful tool for Adidas to integrate the global market.

We can see that Adidas's logistics outsourcing strategy has played a key role in its market expansion.