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Clean Inventory Affects Retail Sales Of Other Brand Clothing For Nearly 10 Years.

2013/1/21 9:41:00 28

Clothing Inventory Clothing Brand Apparel Retailing

Less than P, Mr. Luo, who owns a high-end men's wear brand in department stores, told reporters that this year's sales have dropped by 30%. "Although the cold weather in last winter has brought a certain sales volume, the overall situation is not optimistic last year, especially in the summer." What is more noteworthy is that, due to the fact that the a href= "//www.sjfzxm.com/" target= "_blank" > clothing < /a > the industry is in a sluggish situation, although the date of the contract renewal between Mr. Luo and the department store which has been stationed in the famous department stores in Guangzhou for many years has been dragging on, the contract is usually signed in March each year, but last year's contract has been dragged down until the end of last year. Mr. Luo told reporters. 
 it is understood that the sales target of department stores and merchants at the beginning of last year failed to meet the target. "The sales volume of a shop with an area of about 30-40 square metres was 4 million yuan the year before last. Generally speaking, the department stores will increase their target sales every year, which should normally rise to 4 million 400 thousand yuan. But last year's economic downturn, 80% of our department stores failed to achieve their goals. If the contract requirements were raised again, no businesses were expected to achieve them. But department stores are reluctant to cut their prices, so the contracts have never been signed. " Mr. Luo told reporters. 
 in fact, apart from the slump in the terminal market, the closure caused by the cold current caused by the "a href=" //www.sjfzxm.com/news/index_c.asp "clothing industry" is also affecting other brands. "In the face of the economic downturn, some clothing brands will not be able to operate. Most of their products will be sold at a cost price, and many consumers will turn to these products, thereby affecting other brands." An industry insider Huang told reporters. "In particular, some brands that joined the war group during the rapid expansion of the garment industry in the past few years could not endure." 
 "like in Shaoguan, a real estate enterprise has chosen a place for men's clothing in its own shopping mall, and has also taken the whole district's agency power. But after more than 1 years, it encountered the cold winter of the industry, and the business could not go on, all of which had to be discounted and promoted. Huang told reporters, "a brand pressure about one hundred thousand yuan of goods, several brands have several million yuan, the real estate company light clean inventory for half a year, long-term discount, very affecting the normal brand business." Huang said that this situation was more common in the two or three tier cities last year. "Guangzhou department stores have a higher access threshold for men's clothing, so this situation is not much." 
 although Guangzhou's men's wear brands are less affected by the discount of their counterparts regardless of the cost, it is difficult to avoid competition with the wholesale market. "In the past, the wholesale market basically did not do retail business, especially when they went to the end of the shipment, they gave the tail cargo to the company specializing in clearing the tail cargo, usually selling at 20-30 yuan, but from last year, they also started to retail, and the tail goods were also sold in their own stores." 
 in fact, the overall situation of clothing last year was not very optimistic. According to the statistics of the China National Business Information Center, in 2012, the retail sales of clothing commodities of hundreds of key large retail enterprises increased by 12.3% over the same period last year, 8.1 percentage points lower than that in 2011. Retail sales of all kinds of clothing increased by 2% over the same period last year, 2.9 percentage points slower than the same period last year, the lowest growth rate in nearly ten years. Moreover, the year-on-year slowdown has not been improved. The data in December showed that clothing products < a href= "//www.sjfzxm.com/news/index_s.asp" > retail sales < /a > 8.7% year-on-year, the growth rate slowed 14.1% from last month.