Luo Zheng, A Famous Chinese Fashion Designer

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< p > > a href= "http://sjfzxm.com/DESIGN/designer/index.asp" > Luo Zheng < /a >, she founded her fashion company in Shenzhen.

In the past ten years, with her passion for fashion design and great perseverance, she has established a senior fashion brand, Bruno, a new senior concept dress brand, Siro's intuition, senior custom dress brand, Siro dream three fashion brands, and won another fashion award with distinctive design works.

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< p > finally choose the original dream < /p >.

< p > Luo Zheng was born in Beijing in June 1970 and settled in Shenzhen with his parents.

Mother is an artist. Since childhood, Luo Zheng has grown up in ballet and classical music, and has been particularly fond of beautiful clothes since childhood. She is especially sensitive to beautiful things.

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When p was 10 years old, Luo Zheng designed a yellow yellow dress dress for herself with her own unique aesthetics. When she was walking in the street, she attracted a lot of mothers with children. They asked about the place to buy this skirt. The sound of praise made Luo Zheng feel full of achievement.

This first dress dress designed for herself is destined for Luo Zheng's life to be associated with clothes.

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< p >, but when I was in University, my mother asked Luo Zheng to apply for the popular professional finance and trade.

After graduating from finance in Shenzhen University, Luo Zheng worked in advertising agencies and graphic design companies for several years.

In those years, she did not find what she wanted.

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In 1996, Luo Zheng finally chose the original dream, founded the fashion company in Shenzhen, and created the women's clothing brand < a href= "//www.sjfzxm.com/business/" > OMNIALO < /a "(P), as chairman and chief designer.

At that time, the style of women's clothing in China was very simple. Luo Zheng knew that women had a natural pursuit of beauty. In order to satisfy those women who pursue beauty and fashion like themselves, Luo Zheng has made great efforts for this brand in order to realize her dream.

He has made great achievements in the market, and is well received by the majority of intellectual women.

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< p > bring the highest honor to the pursuit of perfection < /p >

< p > as a fashion dealer, Luo Zheng is undoubtedly successful.

But the romantic, continuous pursuit of Luo Zheng is not satisfied with only a fashion dealer, and she wants to create another brilliance in the field of design.

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< p > Luo Zheng did not read the fashion design major, but grew up in the artistic atmosphere of ballet and classical music. Her strong artistic atmosphere penetrated every cell of her and made up for her lack of design skills.

Western art makes Luo Zheng's design works full of Western Aestheticism and romance.

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< p > Luo Zheng is absolutely a perfectionist.

Every time she designs, she sleeps in the office. Despite her extreme fatigue, she still insists on designing and finishing her work seriously.

She was so harsh to the us that she could not allow a single mistake, even the color, and some minor details to deviate, and she demanded to do it again.

She said, "the effect of coming out is the same as I think, and beauty wears my work!" < /p >

During the international fashion week 2002, Luo Zheng officially entered the public view as a designer, and won a number of awards including the top 10 top designers in China, the top ten designer professional awards in China and the best costume design award in China with a group of dresses named "P".

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In the 2003 P fashion week, Luo Zheng also designed works with aestheticism and romantic European classicism style. He won the platinum prize of the highest Creativity Award of the United States in fashion week.

Luo Zheng was the first Chinese designer to win the award. This gave her a lot of encouragement. She knew that the award had meant that her half way designer had been affirmed by the fashion industry.

Subsequently, Luo Zheng was more fortunate to be invited to the "Fashion China" fashion conference in Le Louvre Museum, Paris, France. At that time, she was the first designer to hold a fashion show in Le Louvre Museum.

Luo Zheng was moved to tears when she saw that the French president and the fashion celebrities were thumbs up.

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< p > 2004, 2005, she has been "a href=" //www.sjfzxm.com/pioneer/ "the best Chinese dress designer Award" /a for two consecutive years.

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In the fashion week of P in 2006, Luo Zheng won the Golden Summit Award on behalf of the highest award of Chinese costume design.

Luo Zheng's career was blowout like a blowout.

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< p > perfect fusion of national traditional art and international fashion culture < /p >

< p > over the years, when Luo Zheng discovered the lack of Chinese designers in the international fashion stage, when she saw the pride of other countries' designers in their eyes, a sense of national mission came to mind. She said: "Chinese designers should have a seat on the international stage! China should have its own design master!" < /p >

< p > Yes, China has a 5000 year history of culture. The accumulation of years makes every art in China rich in ethnic customs. It belongs to China and belongs to the world.

As a Chinese designer, Luo Zheng believes that it is necessary for her to inherit Chinese culture. She will use clothing as a carrier to bring Chinese culture to the international stage.

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< p > so, with his love for the motherland and respect for Chinese traditional culture, Luo Zheng used his accurate judgement and sharp consciousness to use the postmodern techniques to skillfully combine the Chinese elements such as fans, Chinese flowers and birds, old Shanghai fireworks, Jingdezhen celadon, and even Chinese opera pictures, and designed a group of distinctive and full of Chinese flavors to win the praise of fashion critics.

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< p > now, apart from designing, Luo Zheng has also set up an organization specializing in the study of ancient Chinese culture and art. She hopes to use these non renewable resources as an element to design more successful works and present Chinese art to all mankind.

At the same time, she is also using her actions to influence other designers of different styles, forming a group strength with her and presenting the wonderful Chinese designers on the international stage.

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< p > business and design in balanced development < /p >

< p > when it comes to business management and fashion design, Luo Zheng says sometimes she feels ambivalent.

In pursuit of market efficiency, sometimes it means abandoning outstanding ideas and designing mediocre.

But Luo Zheng is a person who likes freedom, freewheeling and scheming. In business management and design, she says she pays more attention to design, and she never compromise on design.

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At the same time, Luo Zheng understood that commercial operation should follow another different rule compared with costume design. It should deal with people and sometimes even violate their principles. P

Whenever this happens, Luo Zheng will feel pain, but fortunately she has a balance to balance the relationship between them, because she knows that it is necessary to run the business well and lay a good foundation in the market, then she can present the work to everyone through this channel, so as to realize her dream.

She said, "profit is a means, not a goal, but a process leading to an ideal." < /p >

"P" until now, while Luo Zheng is enjoying both fame and wealth, she still keeps looking back from time to time to see if there is any deviation from her original way of thinking.

Her heart is still remembered for her ideals.

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< p > March 2009, she said: "if a designer only pursues fame and wealth, then this designer's work is hard to sustain for a long time. Successful designers must pursue and yearn for beauty and make life's struggle more realm!" < /p >