PEAK'S International Map Goes Deep Into Europe

The internationalization of the territory expanded again.

A few days ago, the German Basketball Association Secretary General Mr. Wolfgang Brenscheidt came to China to enter into a strategic cooperation agreement with the Chinese sports brand "PEAK". PEAK will serve as an exclusive equipment supplier and a global strategic partner. In the coming years, PEAK will develop the German basketball game with the German Basketball Association, and provide professional basketball competition clothes, training clothes and other support for the German National Men's basketball team and youth team.

PEAK-- Germany Basketball Association

Basketball plays a decisive role in the world. The German Basketball Association has many famous basketball stars such as Dirk Novitsky (Dirk Nowitzki) and Christof Kaman (Christopher-Kaman), who are well known to the majority of fans.

In addition, the overall strength of the German team should not be underestimated.

2013 FIBA European men's Basketball Championship qualifier, in the absence of chief Nowitzki and Kaman, the German team is still winning 8 consecutive victories to qualify for the final to be held in Slovenia.

In fact, PEAK has a deep relationship with European basketball.

As early as the early twentieth Century, PEAK sponsored the European basketball all star game, laying the foundation for expanding the internationalization of its own brand.

Subsequently, PEAK also formed strategic partners with many top European teams, such as the Serbia Basketball Association and Slovenia Basketball Association. It also made a historic breakthrough with the Slovenia and Cyprus Olympic Committee in London Olympic Games.

This series of cooperation has also provided a useful reference for PEAK's cooperation with international sports resources such as FIBA and NBA.

Today, PEAK's cooperation with the German Basketball Association marks the expansion of PEAK's international map again.

Secretary General of the German Basketball Association

Mr. Wolfgang Brenscheidt, Secretary General of the German Basketball Association, said that the German people are people who love life and love sports. The spirit of basketball contains the spirit of solidarity, struggle, preciseness and innovation that the German people value. We value the professionalism and persistent pursuit of PEAK in basketball. This is also the pursuit of the German Basketball Association and all the athletes.

"The German basketball team is the world's top teams, and PEAK has the same international pursuit.

The cooperation with the German Basketball Association will be an opportunity for PEAK to base itself on Germany and further boost the whole European market. "

PEAK group CEO

It said, "the output of products is the initial stage of internationalization. Only by making the brand popular among the people and becoming a brand recognized and loved by consumers can we truly base ourselves on the local market.

We hope that through cooperation with the German Basketball Association, we can make localization of marketing and establish a good reputation. We will gradually expand the local market through the brand image and radiate the European market. "