High Storage Causes Clothing Industry To "Shut Shop Tide"

Sell, close shop, go online low dumping......

The high pressure of clothing inventory is forcing clothing companies to step down and respond positively.

Journalist survey found that initially only troubled sports and leisure brands.

Pressure has now spread to the entire garment industry and become a mountain on the top of clothing enterprises.

"3 fold in the whole game", "copy the bottom price storm, 2-5 fold", "time limit excellent, full court goods low to 59 yuan"......

Recently, many careful citizens have found that this year's "discount season" of clothing brands is not only earlier but also more intense than in previous years.

This has just entered the winter, many clothing brands in winter have been rushing to do activities, discount, buy gifts, limited time rush to buy, a variety of tricks.

Among them, Ji'nan Quancheng Road, which has gathered many brand stores, has become a "discount Street". From sports brand, casual wear to brand men and women, almost all of them are discounted, and the intensity of discount is obviously higher than that of previous years.

"Sportswear and sportswear, especially recently, have been on sale for a long time.

"A woman who is looking for a down jacket is looking at the clothes on the shopping cart," she said.

Reporters noted that, because of the strong atmosphere of discount, this brand store located in the core area of Quancheng Road, which covers a large area, has become a factory discount shop. The word "1-5 fold", "10-30 yuan for adult wear, 19-49 yuan for children's wear" and "buy one get two" are everywhere.

"Entering the autumn and winter season, the clothing dominated retail system has all entered a strong discount sales season.

A tug of war with stock.

"An agent of a well-known menswear brand in provincial capital admitted that the stock pressure that had previously plagued sports and leisure brands has now spread to the entire garment industry, and the discount is only one way for apparel companies to inventory.

Compared with the conventional means such as discounts and sale, the "store closing tide" triggered by high storage is obviously more shocking.

Recently, a number of domestic sports brands including Lining, Kappa, PEAK and so on have launched a "downsizing" plan, of which PEAK's authorized retail outlets in China have decreased by 1067 compared with the end of last year; the number of regular shops, flagship stores, factory stores and discount stores in Lining has decreased by 952 compared with the end of last year; the total number of stores in China's Kappa brand has also decreased by 569.

"For the newly listed and small companies, because the enterprises are still in a period of rapid expansion, they can also dump their stocks to those new distributors or franchisees. But for those mature companies, the extension era of the extension has passed, and we can only concentrate on the brand building and innovation.

According to the analysis of the industry, the "mass shop" trend of sports brand is rooted in its explosive growth in the past few years. Due to the lack of attention to the development of brand characteristics in the process of rapid expansion, sports brand stores are crowded together, homogenization competition is serious, and business and management benefits are low. Closing down the units with lower output per unit area can reduce expenses and reduce operating costs, as well as effectively improve company performance and reduce inventory.

Clothing enterprises three quarterly report: 9 major

3 billion 800 million yuan.

The three quarterly report from the major garment enterprises also confirmed the story of the industry.

Data show that as of the third quarter of this year, the total inventory of 9 men's clothing companies including card slave Road, wedding bird, nine herd king, seven wolves, keno technology, Georges Bai, Hinur, Busen shares, and Dayang creation has reached an astonishing 3 billion 862 million yuan, and each company's inventory exceeds 100 million.

Among them, there are more than 700 million of the stock stocks, including nine shepherd kings, wedding birds and seven wolves. Keno technology and Hinur are 405 million and 388 million respectively. The inventory of card road and Busen shares is over 200 million.