High Storage Has Hindered The Development Of Electronic Commerce As The "Savior" From Heaven.

There is a famous saying in "Wolf Totem": "finding, discovering, pursuing and gaining is the life element of wolves.

It is not enough to chase a prey merely by running. The necessary preparation and steps are the foundation for success, and planning is the only guarantee for all this. "

"Wolf Totem" teaches people to learn to live with wolves, while the seven wolves are like wolves running in the clothing industry. They seem to have found their own survival rules in continuous exploration.

In 2012, the whole

There is a gloomy haze. Most enterprises have slowed down or even gone against growth. High inventories and shortage of talent have become stubborn diseases in the development of enterprises.

But the days of the seven wolves are not that difficult. According to the first half of 2012, the company's main business grew 24.47% in the first half of the year, net profit increased by 40.61% compared to the same period last year, and the asset liability ratio decreased by 19.95% compared with the same period last year, and the inventory dropped 23.36% compared with the same period last year.

The most praiseworthy is that in the first half of this year, the sales of the seven wolf business reached a total sales of 76 million yuan, up 137.5% over the same period last year.

The performance of the seven wolves is only the result of the 5 self operated official flagship stores opened by the seven wolves in Taobao, Jingdong, Tencent, Coba and shop 1.

In addition to direct operation, it also has a large number of network dealer teams.

Most of the channels, together with the official flagship store, form an electricity supplier wolf pack.

It is undeniable that in the face of high inventory crisis, e-commerce is like a "savior" from the sky.

Different from the operation mode of light assets, such as Amoy brand and so on, the seven wolves have more than 3000 stores under the line. The coexistence of online and offline channels, channel integration and supply chain management has become a great challenge on the road.

For this reason, the seven wolves have combed out the network structure of the "Pyramid structure" mixed up by flagship stores, large dealers, franchised stores and factory stores over the years.

On the early days of the dealer's brutal growth, the seven wolves tried to cut off the brand damage caused by disorderly competition by cutting the Gordian knot quickly, but the effect was not obvious.

Later, seven wolves found that they should learn from and copy the development experience of offline channels, and changed from initial suppression to amnesty, giving the dealers official authorization and implementing the guiding ordering strategy according to the rules of dealers under the line.

Especially in this year's many electricity price war, the seven wolves are protected against the impact of the whole network competition.

At the beginning of each year, the seven wolves will negotiate with the cooperative e-commerce platform, determine the matching and performance objectives of the goods in advance throughout the year, and make differentiation for different platforms.

We should deal with the trend of diversification and reduce the price war.

"Channel is king" is a magic weapon for winning brands. There is no growth without channels. This is also the totem of the seven wolves.

Whether vertical or traditional clothing enterprises, in order to grasp the market, we must make a timely response to the challenge of attitude, in order to be the king of the wilderness forever.