More Than Half Of Small And Micro Enterprises In The Yangtze River Delta Experienced A Decline In Net Profits

The reporter saw from the report that, Changjiang delta The situation of small and micro enterprises is not very good. Due to the survival pressure such as declining orders, the willingness to reinvest has been severely suppressed, leading to a rare decline in the financing willingness of local small and micro enterprises.

　　 Decreased orders from regular customers and intensified industry competition lead to "insufficient food"

The report shows that in the past six months, nearly 70% of the Yangtze River Delta Small and micro enterprises Affected by the decline of orders, many enterprises are facing the situation of no rice to cook. Under the condition of "not enough to eat", more than 40% of enterprises chose to actively shrink production.

The report believes that the decline in orders is the primary cause of the current plight of small and micro enterprises. Among the various factors affecting the operation of small and micro enterprises, the enterprises that believe that the reduction of orders at home and abroad in the past six months has a greater impact on the operation of enterprises are up to 64.66%. Among the various factors, the proportion of absolute value increases the most compared with 2011, with a range of 16.51%.

Compared with the previous focus of small and micro enterprises on operating costs such as raw materials and staff salaries, this order reduction has become the most important factor affecting the operation of small and micro enterprises for the first time.

In the view of small and micro enterprises themselves, the reduction of orders from regular customers and the intensification of industry competition are the two major causes of the reduction of orders from enterprises. The small and micro enterprises themselves have narrow business channels and insufficient ability to explore the market. Therefore, it is very important for enterprises to maintain regular customers. When the market environment is bad and the orders of regular customers decrease, the operation of small and micro enterprises will be greatly affected.

　　 The average operating rate is more than 60%, and more than 40% of enterprises are downsized

The report also shows that, compared with 2011, the operating data of small and micro enterprises in the Yangtze River Delta, such as operating rate, employment, sales, profit, etc., have declined by different degrees in the past six months. Among them, more than half of small and micro enterprises' net profits declined.

The average operating rate of small and micro enterprises in the Yangtze River Delta in the past six months was 68.16%. Different from the changes in the operating rate of small and micro enterprises in other regions, the operating rate of small and micro enterprises in any industry in the Yangtze River Delta has declined, covering more than 40% of enterprises, indicating that the impact of the economic downturn on small and micro enterprises is expanding.

43.26% of enterprises had a decline in the number of employees in the past six months compared with 2011, which is also the first time that the proportion of enterprises with a decline in the number of employees exceeded 40% in previous surveys. The operating rate and the number of employees of enterprises both exceeded 40%, which was rarely seen in previous surveys in other regions. This also shows that the impact of the economic downturn on small and micro enterprises is expanding, and active or passive contraction of production and reduction of operating has become a common phenomenon among small and micro enterprises.

　　 Government helps enterprises to learn more new marketing tools

At the end of the report, Beijing The National Development Research Institute of the University suggests that local governments can provide necessary market information guidance for small and micro enterprises, especially local industries that have been clustered, involving a large number of homogeneous small and micro enterprises, to establish a more convenient platform for business information exchange and matching.

In the face of market changes, small and micro enterprise operators should also take the initiative to understand and grasp the market. Product planning and production arrangements should follow the rhythm of market changes and improve product quality. At the same time, learning more about new marketing tools has become a compulsory course for most small and micro business operators.