Nanjing'S Clothing Companies Create European And Asian Fashion Hybrids

Buyout the right of luxury brands in China to create "hybrid" in Europe and Asia.

Nanjing clothing and private enterprises take the road of spanformation and upgrading

Jiangsu's kaisilai company, which made the armed police parade service for National Day 60th anniversary, took a big step towards the luxury industry. Men's wear brand RIVERA (Rui LE) China (including Hong Kong and Macao) regional permanent management rights, the first store will open tomorrow in Jin Ying International Mall.

　　 Jiangsu The company is a leader in the field of uniform in China. It has been responsible for the design and manufacture of garments in public, inspection, law, industry, taxation, armed police and other industries in China. In particular, the 60th anniversary parade of the National Day in 2009, the handsome dress from the armed police flag guard and the armed police team on foot, was produced by the company, and the first step was the production of military parade by private enterprises.

The chairman of the company said from Jinlin that with the maturity of the technology and the improvement of their strength, they made "Chinese men's own men's tailor made". Luxury goods The dream of cards is becoming more and more urgent. In the past three years, she has been running around the world clothing powers such as Italy, France, Switzerland and Britain. She has visited many world famous fashion companies for many hundred years. This year, people in the fashion industry have taken the lead to get to know the chairman of RIVERA, Switzerland.

RIVERA has a history of more than 150 years. The advanced custom shop is located in Milan, Switzerland and Paris. It is a private wardrobe for European royals, nobles and successful men. Unlike other clothing stores, RIVERA not only provides tailored tailoring personalized services, but also breaks the traditional size restrictions. Normal men's clothing, size is usually S\M\L\XL, or according to height, neck circumference to size, generally only 5 or 6 sizes, but RIVERA has ten specifications.

In real life, men with a neck circumference of 42 centimeters are very different in height and shape. Clothing companies can only take care of standard shape in order not to cause inventory. RIVERA is different. For example, a shirt with a neck of 42 centimeters, the corresponding height and size range from 165 to 185 centimeters, 96 centimeters of chest circumference, and different height versions are made, so that most people can buy clothes that fit well.

Yesterday, in the exhibition hall of cashmere company in Jiangsu, the reporter saw the men's clothing coming up, from cashmere yarn, fabric and lining materials from Italy, and the price of one meter fabric ranged from several thousand to 30 thousand yuan. The most interesting thing is that in addition to the regular version and the self-cultivation edition, the western-style clothes actually have a "convex belly version" which can hide the body shape of the lucky man.

Jinlin said that in recent years, many foreign men's wear has failed in Nanjing. This is because the European and American men are tall, with shoulder width and thick shoulders, and long arms, and the size of clothes is not suitable for Chinese people. Therefore, she negotiated with RIVERA to specifically design and improve the Chinese market, integrate the market demand of Cassidy Eli in the Chinese market into the design, and create a European and Asian Fashion hybrid.

European apparel finishing technology is the most advanced. The reporter saw that in the exhibition hall, a wool woolen casual suit had no inner lining, but the shape was still neat. The shirt used the finest stitch, one centimeter and 18 needles, which was very delicate; the handle of the sweater could be worn close to the domestic cashmere. According to Jinlin, RIVERA will be training for the company in the future, so this cooperation will also be an opportunity for the spanformation and upgrading of Europe through the European technology spanformation.