Zaoqiang Fur Products Company From "OEM Order" To "Brand Clothing"

"Enterprises have mature brands, like Cinderella wearing" crystal shoes ". Last year, we produced fur garment After being awarded the famous trademark in Hebei, the efficiency has increased by 2 to 3 times than in previous years. " Talking about the role of brand, Zaoqiang County The manager of Xing Hong fur products Co., Ltd. has many feelings.

Previously, Xing Hong fur products Co., Ltd. has been making "OEM orders" for famous clothing companies both at home and abroad, because it only processed and removed all kinds of expenses from employees, and could not earn tens of thousands of yuan a year. Today, the company has successfully registered the brand, relying on fashion design and fine processing to gradually win the domestic and foreign market, the number of orders and the income doubled, and realized the gorgeous turn from "OEM" to "brand clothing".

In the big camp, like Xing Hong fur products Co., Ltd., there are not many enterprises that have achieved rapid development through the implementation of brand strategy. In recent years, by vigorously implementing the "brand strategy", Daying Town has nurturing and developing a number of advantageous products with distinctive characteristics, prominent economic benefits and broad market prospects. Fur industry Highland. At present, there are 16 enterprises with genuine leather signs in Daying Town, and more than 100 kinds of brand products sell well in domestic and foreign markets.

Brand is an indispensable intangible asset of enterprise development. Implementing brand strategy is an important measure to support enterprises' independent innovation, enhance core competitiveness and maximize economic benefits. In order to promote the rapid development of the brand economy, Daying Town actively implemented the cultivation project of famous brand products, and established a brand strategy promotion system. They set up a series of effective measures, such as setting up preferential policies, setting up incentive funds, setting up exhibition platforms, and promoting a series of effective measures to promote brand building in a comprehensive and multi angle way. The brand economy led industrial transformation and development, and walked out of the development path of "brand product brand enterprise brand industry". They have repeatedly invited experts from outside and inside to carry out knowledge lectures on trademark registration and famous trademark creation for enterprises, so as to help enterprises establish a brand awareness. At the same time, they aim at the characteristics of enterprises to help enterprises formulate and implement intellectual property development plans. In recent years, Daying Town has helped the 54 enterprises such as Queen of the Arctic, Mulan Jude and jor to register for the brand, and set up an independent research and development institution.

A brand accomplishments an enterprise, a group of brands drive the economy of one side. Through the implementation of brand strategy, a large number of leading enterprises have emerged in Daying Town, and the agglomeration of brands has made the fur industry develop at a high speed. After the Arctic queen was named "CCTV's list of brands", the products were sold in Russia, Korea, Japan and other international markets for a large number of orders. The "brand effect" not only enhances the competitiveness of individual enterprises, but also promotes the extraordinary development of fur industry. Today, Dacheng town has initially formed a fur industry cluster represented by Jiacheng fur, Xing Hong fur and other brands, and the regional brand of "the world Qiu Du" is famous at home and abroad. At present, the registered brand of the city's fur products has reached 261, of which 13 are famous brands at the provincial level, and 16 have been listed with genuine leather labels.