How To Make Network Marketing Value Added By Garment Enterprises

What is the depreciation of the Internet? In short, if a garment enterprise

No longer generate value or produce more value, it can be called network depreciation.

It is more common to say that the number of franchised stores is relatively small and the volume of purchases is relatively low.

It is reported that a famous clothing and clothing brand in Guangzhou province has only fifty thousand or sixty thousand yuan monthly purchase in Henan, so people can hardly believe it.

An influential clothing chain in Henan is known as the more than 100 chain store in the province, while the average monthly purchase volume is only about 200000 yuan, with a minimum of eighty thousand or ninety thousand yuan.

This is the typical manifestation of Internet depreciation.

There are many small clothing enterprises monthly purchase volume is far less than a good clothing business turnover.

The annual purchase volume of a clothing brand made by a clothing company in Henan is only one million yuan.

Once upon a time, a lot of garment enterprises regarded the "Internet as king" as the golden rule, and even assumed that as long as the network was built and the channels were opened up, the financial resources would come rolling. However, in the era of market economy, the Internet is not belong to a certain family, it belongs to everyone, because the market is common.

In the past two years, the industry is very popular: a clever company borrows the Internet.

As a result, the phenomenon of Internet depreciation subverts the law of "network king".

If we fail to see the essence of the problem, we will complain that the competition is fierce and the market is hard to do.

From some survey reports and statistical data, the value created by the entire garment industry is growing at a high speed every year.

That is to say, clothing consumption needs no problem.

If a normal garment factory has not been stocking for months, it is likely that it has been secretly borrowed by other clothing brands. In view of this, Internet value-added has become an urgent problem for garment enterprises.

A clothing company in Zhengzhou has implemented an Internet value-added plan, which has made unprecedented breakthrough in the province's turnover of millions of yuan this month.

As the name implies, network value-added is relative to the depreciation of the network, that is, let network marketing continue to produce value.

Next, we recommend the strategy of value-added Internet marketing.

Seize the promotion strategy, if investment is the first marketing, then promotion can be regarded as

The second marketing.

Through sales promotion, we can quickly complete the leap from product channel to terminal consumer, and sales promotion is the completion of new products from commodity to RMB.

Promotion is a job that businesses have to do.

If clothing is concerned, the object of promotion is only consumers. As a garment and garment enterprise, clothing manufacturers must also consider the link.

In the age of holiday economy, there must be four major festivals and promotions for the clothing and garment industry. We must pay great attention to it: 38, may day, national day and Spring Festival.

In these four festivals, not only almost all garment enterprises have to promote sales, but also have greater sales promotion efforts.

To a certain extent, whether the annual marketing plan can be completed depends mainly on the promotion of these four festivals.

So we must consider the time strategy.

The vast majority of garment factories are multi garment brand management. If a clothing factory used the floating capital to promote the purchase of a certain clothing brand in the same period, even if the other clothing brand's sales promotion scheme is wonderful, it will not play much role.

Because the clothing industry has no money to buy goods, promotional activities can not be carried out.

If we want to rush ahead with the promotion time, we must be far ahead. If the promotion time is not far from that of other clothing brands, the clothing manufacturers will compare their promotions to those whose products are brilliant and who will enter the goods. This will increase sales barriers and lead to vicious competition.

The company that broke through millions of companies started preparing for two months in advance, in the rest of the world.

It has been successfully carried out before it has begun to act.