Chinese Enterprises Break Through Overseas Market From Korea Textile Exhibition

Among the exhibitors, there are both leading enterprises and unknown small businesses.

In the downturn of the world textile economy, Chinese textile enterprises are holding together to attack the Korean exhibition, trying to understand the development trend of the Korean market and find new business opportunities.

Just as an enterprise leader said, "everyone is here, isn't it sticking to it?"

The Korean market is declining.

Affected by the world economic downturn, the consumption of Korean textile and clothing has also been affected.

"Since the beginning of this year, the purchasing behavior of Korean domestic consumers has shown a downward trend, leading to a slowdown in growth."

Pei Sheng Town, executive director of the Federation of Korean Fiber Industry Federation, told reporters in an interview with reporters that from the sales situation of department stores, the consumption of domestic demand in Korea was not good, which had a negative impact on the textile industry.

Korea KY Textile Group specializes in outdoor functionality

The products are mainly exported to Europe and the United States, and Mr. Li, head of the company, said: "the world economic situation is not good, we have also been greatly affected."

Wuxi four cotton textile Co., Ltd. almost every year, in the face of this year's downturn in the market, general manager Wang Ningning also admitted, "to Korea orders fell by about 30%."

In order to contact old customers, listen to their opinions on products and understand the situation of Korean textile market, Wuxi four cotton insists on exhibiting and hopes to meet some new customers.

"Obviously, the number of spectators is decreasing this year."

In fact, the signing of the free trade agreement between South Korea and the United States this year has also brought export opportunities to Chinese enterprises. "But at the moment there is no real effect. It seems that the impact of the big environment should not be underestimated."

Hengli Chemical Fiber Company, a leading chemical fiber manufacturer in China, has been participating continuously since 2006.

Since the high quality products once occupied 80% of the Korean import market, the number of exported South Korea has dropped by about 5% this year.

"India, Vietnam, Indonesia, Thailand, Malaysia and Japan are all grabbing the Korean market."

Xiao Ming, the company's head of foreign trade, also believes that although South Korea and the United States have signed a free trade agreement, the Korean market has not changed much.

The exhibition of Shaoxing textile company mainly visited old customers to see the overall market changes.

General manager Zhu Weifeng's feeling is "the market is indeed decreasing."

Qilu Hongye textile group started developing the Korean market 3 years ago. At this exhibition, there were not many clients in the company's booth. Li Hanli, the general manager of the company, reluctantly said, "the effect is not as good as expected."

Each has its own tricks.

Despite the cold winter market, Chinese textile enterprises are not pessimistic. They are adjusting their product mix according to market changes.

Take countermeasures.

Zhangjiagang Hongyuan Textile Co., Ltd. should be an old exhibitor of Korea exhibition. For many years, this company has gained a high reputation in Korea. This year, it has rented two standard booths, and it belongs to the larger area in Chinese exhibitors.

The reporter saw that the booth was full of cotton, wool and linen fabrics, and the guests were quite different.

Hong Songhua, the chairman of the company, is a fresh ethnic group. Because of the advantages of language, it is easy to get the confidence of the Korean market. Most of her company's orders are from Korea.

In the gap of receiving customers, she told reporters, "this year's orders have been reduced, but the company has many old Korean customers, and they can also get to know some new customers every time."

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Hongyuan Textile is mainly made of its own yarn dyed fabrics, and it also does all kinds of textile fabrics trade. It relies on many varieties.

During the interval of receiving customers, Hong Songhua revealed to reporters the secret of running the Korean market.

"Developing customers will not be successful by one exhibition. It will take years of unremitting efforts."

In her view, only by constantly developing new customers can new customers be on top of the bad situation.

Some customers have been developing for 5 or 6 years, but Hong Song has never given up. "Insist on doing well in quality and service, and always touch customers."

When the situation is good, Hongyuan's list can't get through, and can't be outsourced by itself.

Now the market is sluggish and outsourcing is scarce, but Hongyuan's production task is still full.

"We insist on doing the market ourselves, reducing the intermediate links, facing the customers directly, and maximizing the profits to ourselves."

Hong Songhua also said that at present, the enterprises that only do the processing are the hardest days, and enterprises with customers and orders can tide over difficulties.

The popularity of Wuxi four cotton in the Korean market is also very high, which stems from the annual exhibition and set up its own.

On the other hand, companies can always develop new products according to market changes so as to win customers.

This exhibition, Wuxi four cotton brings the latest developed precision spinning line, and carries on the propaganda and demonstration with the Korean language.

Wang Ningning, general manager, said that precision spinning is through the innovative process, optimizing cotton blending, and exclusively producing precision spinning lines, which are characterized by good quality, low hairiness, low loss and high efficiency.

Its precision compact spinning line has the highest anti pilling and fuzzing performance.

The Korean market demands very high yarn for fashion and women's fabrics, while the 80 and 100 precision compact spinning lines produced by Wuxi four cotton just suit the needs of the Korean market.

Faced with the market situation in the second half of the year, Wang Ningning said: "there will be no marked improvement in the second half of the year.

But in winter, it's useless to worry about others. We must focus on our products and develop our expertise.

Wang Ningning's expertise is to improve the quality of products, practice internal strength and reduce costs. "No matter how the market changes, there is one thing that remains unchanged, that is, quality is high, and customers are always there."

Hengli Chemical fiber has a leading position in the Korean industry.

When the market is generally depressed, Hengli products still have strong competitiveness in the Korean market.

"We are faced with demanding customers, and our quality can not be replaced by others, so the market has little impact on us."

Xiao Ming's self-confidence comes from his own strength.

This constant force brings the polyester cotton imitation new product "cool silk cotton" attracting many customers to negotiate.

Hunan's Guangyuan Ma Ma textile products are also well received by the Korean market. Exhibitors have made Guangyuan brand a famous brand all the year round.

In the market downturn, the hemp products are sold smoothly.

The head of the company said that an order of millions of meters was received at the exhibition, but the price still needs to be determined.

"All our fabrics are made of Guangyuan brand, which is recognized by the Korean market.

Although the market is not good, but demand is still there, depends on how you do it.

Li Hanli, general manager of Qilu Hongye, seems that the Korean market is still dominated by the middle and low end, especially the price.

According to this characteristic, Qilu Hongye specially brought together the series yarn of spinning and snowflake spinning.

This kind of yarn can make new products different from the common slub yarn with the low price of raw material and the new spinning method.

Due to reduced production costs, it also adapted to the needs of the Korean market.