China'S Leading Commercial Casual Men'S Clothing Brand

It is China's leading business casual menswear brand enterprise. The core product of the company is nine leaders and men's trousers and jackets.

As of 2011, the company's leading products

The comprehensive market share ranks first in the country for twelve consecutive years. The overall market share of business casual men's clothing ranks first in the country in two consecutive years, and the overall market share of jacket has ranked second in the country for four consecutive years.

The above market share comes from the statistics of the national key business and Information Center for major retail enterprises and business groups in China.

The company adopts the business vertical integration mode, which integrates brand promotion, R & D design, production and sales as a whole.

Products.

The company has always focused on the strategic development direction of men's trousers with the core of high-end business casual men's wear. It is committed to allowing men to have high cost performance Seiko fashion apparel to meet the needs of different consumers on different occasions.

Since the launch of the brand, the company's management has always regarded the high quality as the foundation of the enterprise's success.

The company always regards product quality management as the important work of the company, and dedicate the dedication of high quality products to consumers as the business objective of the company, and take the management of product quality as an enterprise.

An important part of strategic management.

To ensure consistent product quality, the company has passed the IS09001 quality management system and product quality double certification. The leading products have obtained the certificate of "national quality inspection qualified products" through the IS014001 environmental management system and the double certification of China's environmental products.

The company has won the reputation of "national product quality, after-sales service reputation double guarantee enterprises".

The company is also involved in the formulation of "People's Republic of China national standard trousers" (GB/T2666-2009), "People's Republic of China national standard washing finishing"

(GB/T22700-2008) the main drafting unit.

The company has provincial-level technology center, and its testing center has been approved by the China National Accreditation Committee for conformity assessment. It has dyeing and chemical laboratory, constant temperature and humidity laboratory, rating special darkroom, and so on.

The detection ability of many indexes such as formaldehyde content, pH value and color fastness reached the leading level in China.

For a long time, the company has won the trust of consumers by virtue of its high quality products. "Men's pants experts" and "professional quality" have gradually become the symbol of the brand.

In addition, the brand of "nine herd king" has been recognized by the state and authoritative associations and the media.

In recent years, the company has won the honor of "China's most popular casual wear brand", "China famous brand", "China's famous brand product", "China's ten most influential brands", "the most popular ten brands of Chinese household clothing", "the most influential first brand in China's western trousers industry", "China's industry leading brand", "brand China Gold spectrum Award - the top ten brands of Chinese apparel industry", "the 2007-2008 annual award of Chinese clothing brand (Quality Award)", "the 500 most valuable brands of China in 2009" and "the ten major brand culture of Chinese textile industry" in 2010.

Interpretation of the brand of nine Mu Wang

The core demand is rational quality appeal.

Therefore, the man of nine Shepherd is a rational and wise man. For the king of nine herd men, the value of life is: in the change of calmness and passion, the perfect balance between movement and quiescence in the changes of classical and fashion can be achieved.

And this "changing balance" will also be appealing through a series of products of the nine herd kings.